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Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales.
Make the tomato an experience. Youre a chef, dont take the easy route of buying pre-cooked cold cuts for your meat roast, smoke or braise your own; make it your signature and let the customer see the product being sliced in front of them. Leave your customers speechless and your employees beaming with pride.
Consider this – the menu is the most important component of a successful restaurant and once designed it can, and should, impact every other aspect of the business. YES – the menu is that important! The menu comes first and should reflect the philosophy of the owners and chef and how the operators expect to be perceived by the public.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. Next, take a look at your menu. Lets get started.
Menus are shifting quickly to digital screens, promising operational efficiency and a consistent brand experience from dine-in to drive-thru. While there are clear benefits to an all-digital menu system, to get the most out them, you must first take a step back to re-examine what your menu means to you.
Whether it’s a family-friendly diner or a five-star full-course gastronomical experience, there is a personality behind it, and it should be reflected in every bit of marketing that you do. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.
With increasing promotions in restaurant magazines, food blogs, and social media platforms, more people are expected to join this mega-trend. With vegan lifestyle becoming the new normal, top restaurateurs are incorporating plant based dishes in their menus. Bn at an impressive 22 percent CAGR in 2022.
As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Prioritize Digital Experiences. For some customers, digital touchpoints may be the only ones they have with your brand.
While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. Both approaches might cause your restaurant to fail in attracting new customers.
You know that every chef has wrestled with this – should the menu reflect a personal philosophy to move the bar or stick with time-tested standards? These are the customers that keep restaurants afloat, tend to be loyal, and remain ambassadors for a restaurant for years to come. That is in our DNA, we can’t really help ourselves.
Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.
As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise. Considering your customers as part of your team may be an even more constructive approach. Just like your team, you need to engage with your customers. Include Your Customers in Your Celebrations.
The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. High-end restaurants that tend to have a pricier menu should look to add more affordable items. That does not mean you have to alienate your current customer base.
But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.
How can we stay in business when customers have no interest in leaving their homes? Do you remember how challenging it was (and continues to be) to attract employees and customers once the pandemic seemed to settle down? What is your menu strategy for crisis situations? Restaurants didnt know how to react. Do you remember this?
Restaurants are investing in offering an eco-friendly experience to customers through vegan food dishes. Thus, in this blog, we discuss how restaurants are overhauling and redesigning their business models to attract vegan customers? This has led to restaurants offering a variety of vegan drinks to customers.
More difficult than you may have thought, more chaotic than you might expect, more poetic than you realize, and more fulfilling than you would understand: this, to me, describes the environment of the professional kitchen that few customers are able to view or experience. This includes back waiters, bus personnel, and bartenders.
Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.
The goal of every restaurant and every chef is to create memorable experiences for the guest. Guests will return when the effort expended to create memorable complete dining experiences is front and center. So, what are we doing to create a memorable experience for this team? It is, and must be, a team effort.
When you take these factors into consideration, you can find the customers most likely to be interested in your restaurant. You experience less competition, more returning customers, and more opportunities for brand visibility. You could adjust your menu to fit their budgets and include younger adults in your advertising.
When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement. Google’s goal is to create a great user experience by providing its users with high quality results so that they keep using Google. Another great opportunity to boost local SEO is when customers leave reviews.
AI technology can help restaurants protect themselves and their customers from financial losses stemming from card-related fraud. The technology can rapidly surface data and identify and analyze patterns related to customer habits and preferences, track sales trends, forecast demand for ingredients, and identify operational bottlenecks.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. A well-planned announcement not only reassures loyal patrons but also attracts new customers eager to explore your new location.
As if that weren’t enough, the menu and each morsel of food presented represents the chef’s life of experiences, his or her family history, the cuisine of their forefathers, every chef who contributed to their training, and everything that they believe in – as it pertains to food.
From my experience, it is difficult to experience a dinner for two in a moderate full-service, independent restaurant for less than $120 without gratuity. Here are some thoughts: PRODUCT: Take a hard look at your menu. Reverse engineer your menu from this perspective. That’s 21 meals for two people over seven days.
This is defined in articles from local newspapers to the New York Times, from industry magazines and websites to social media, and from industry blogs to podcasts by the dozens – everyone states the problem, points a finger, and portrays the issue as someone else’s doing. www.harvestamericacues.com BLOG. Why is this the case?
What needs to be addressed is: “ How do we build trust among customers, trust that the restaurant will keep them safe, and how do we generate enough sales and in turn – profit, to keep the operation moving forward? Your employees know that this is not the best way to start a dining experience. Ask your staff!
The cost of raw materials seems to always go up, most ingredients that restaurants use are highly perishable, customer volume is less predictable than we would like, seasonal differences in quality are quite significant, the supply chain is out of step with demand, and waste seems to be a real problem in many operations.
We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. But would a first-time customer know what your restaurant is made of by sitting at a table? Which is where your restaurant marketing plan comes in.
How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.
While customers might initially be delighted by the array of choices they have, the prices will leave them shocked and disappointed. In fact, for nine out of every ten of these newly added restaurants, customers are paying higher prices and having lower quality experiences. The customer ends up paying $16 in fees.
We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. How do the rest of us explain the menu with $25 appetizers, $60 entrees, and $20 desserts? From my perspective the answer lies in menu planning, training, and labor efficiency.
I try to feel their pride and invest the time in really reading the menu, checking out the flatware, plates and glassware – looking for art work or materials that may have a connection to the owners dream, and –whenever possible asking to peak in the kitchen so that I can acknowledge the work being done. This was someone’s dream.
The increasing tendency of consumers to eat plant-based food outside their homes too is changing the menu cards of QSRs across the globe. QSRs are not only offering plant-based food items but are also allowing consumers to customize their orders by adding cheese and veggies of their choice. Burger King’s All Vegan Menu.
In this blog, we will discuss the various facets being utilized to enhance the entire operation of the ghost kitchen efficiently. Moreover, availability of online foodservice apps, together with third-party delivery services, has made it easier for customers to forego a trip to the restaurant.
Where we fall short is in the details of that menu, the complements, the “tag along” ingredients. Great bread IS ESSENTIAL in any level of restaurant experience. Your customers will rave, and you can raise your prices to cover the difference. Bakers know it, many chefs know it, and the customer craves it.
Who is the next-generation customer and what are their expectations? Today’s diners are well-connected, tech savvy, and expect a high-quality restaurant customerexperience—whether visiting a five-star restaurant, fast-casual, or the drive-through. Menu and order Customization. Guest experience starts with service.
Not too long ago, the restaurant storefront and menu helped to attract customers, but now an online presence is more important than ever. This is really helpful to let your customers know what options are available in your establishment in real time based on the new covid measures. Your schedule. Pictures of your establishment.
Best Ways to Manage QSR Menu Options Using POS Software Today’s QSR restaurants might look a little bit different than they did more than two years ago when the pandemic unleashed a wave of disruption. And restaurants are rising to the challenge of offering the right menu options with innovative QSR POS software.
Restaurants are devoting time, energy, and marketing resources to improve the customerexperience. However, the benefits of improving the customerexperience go beyond just getting better reviews. Ultimately, many of the same things that help your guest experience also end up helping support restaurant operations as well.
As you move through IDEATION that will help to define what your restaurant concept, menu, systems, and staffing will look like as we eventually move out of this crisis, it is just as important to discuss and plan for the things that can go wrong. Let your customers know that safety and sanitation is your most important job.
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