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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?

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AI and Quick-Service Restaurants: Why 2025 will be a year of innovation for QSRs

Rocket Fuel

In the restaurant business, AIs abilities are uniquely well-suited: mining large volumes of complex data, making and testing hypotheses on the fly, maximizing efficiency, and even interacting with customers. It also can engage in a back and forth with customers to confirm an order, and always has the entire menu memorized.

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How to Effectively Introduce New Menu Items and Boost Customer Engagement

The Restaurant Group

Introducing new menu items is more than just adding dishes to your offerings—it’s about crafting an experience that captivates your guests and keeps them coming back for more. A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity.

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The Benefits of Implementing a Restaurant Loyalty Program

The Restaurant Group

Introduction Running a restaurant isnt just about serving great food; its about keeping customers coming back. Customer retention becomes vital for success. Loyalty programs offer dining rewards, creating a bond between customers and your business. Restaurant loyalty programs reward customers for their repeat visits.

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How To Reduce Food Waste in Restaurants

The Restaurant Group

Menu Optimization for Waste Reduction A thoughtful menu design can minimize waste while offering dishes that excite customers. Test Before Launch : Conduct a soft launch to gauge customer interest. Creative Solutions for Leftover Food Leftovers can be repurposed into delicious dishes, reducing waste and delighting customers.

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The Cost of Ignoring Market Trends: What Restaurant Brands Need To Know

Black Box Intelligence

Preferences around value and experience evolve quickly. By combining decades of restaurant expertise, AI, guest experience management, and the best workforce and financial benchmarks, brands can make better choices backed by real data. Thoughtful innovation, such as limited-time offers, can yield significant financial results.

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QSR Menu Options

Focus POS

Many QSRs suffered whiplash from overnight changes in what customers wanted—and how—but responded to ulcer-inducing uncertainty with eyes-wide-open agility. And restaurants are rising to the challenge of offering the right menu options with innovative QSR POS software. Chief among these consumer changes?

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