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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

You need ideas that will wow new customers and get the regulars excited to come back in. In-house promotions Leverage customers presence in-store by using flyers, table tents, A-frames, and mentions at the bottom of receipts. When its go-time, everyone should be cool, calm, and collectedthat includes both front and back of house.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.

2025 195
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The Cost of B-ing Good

Modern Restaurant Management

B Corp Restaurants As of early 2024, almost 150 restaurants around the world have achieved the certification, from fine-dining independents to fast-casual chains, with hotels, breweries and food delivery companies also dotting the list. But is B Corp certification something restaurants should pursue?

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

Joe Nicholson was a manager and tech consultant at one of the busiest restaurants in Sacramento, CA—Tower Cafe. Now, as a copywriter at SpotOn, he helps restaurant owners and managers learn how to run a more profitable operation. Restaurant P&L statements can be downright confusing. Prime costs. Contribution margins.

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QR Code Restaurant Guide: 6 Tips for Success

SpotOn

Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. Will servers deliver drinks to the table first, followed by food when it's ready? Should guests pick up their food at a counter or window? Photo by Brooke Cagle.

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Restaurant Management Training Guide

Open for Business

Health and safety Go over food safety regulations and proper handling procedures. Consider adding certification courses like ServSafe to the training mix so you can confirm all managers have a standardized, comprehensive understanding of food safety practices and can effectively train their staff.

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Restaurant Profit Margin: 7 Ways To Actually Make Your Operation More Profitable

SpotOn

But not entirely because of inflation, labor shortages, and high food costs. Gross profit margin subtracts only the Cost of Goods Sold (COGS) to determine the profitability of your food and beverages, while net profit margin subtracts all your costs to determine the profitability of your entire operation. We all know it.