This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Are you trying to increase your direct onlineordering ? Start by asking: What are you trying to accomplish?
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. What do repeat orders say about our customer preferences? Ordering data includes more than just what gets sold. Which dishes are getting ordered the most?
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. Its up to you to educate them on the impact and show them why ordering direct makes a difference. But how do you get diners to change their habits?
Keeping menus updated across various onlineordering systems and third-party delivery apps can feel like a never-ending game of catch-up. Manually updating menus across multiple onlineordering channels is tedious, time-consuming, and prone to mistakes. What is Menu Management Software?
The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.
A spike in food costs, a drop in sales volume, or one slow season can wipe out months of hard work. That includes the ingredients and packaging for your menu items, but not things like rent and payroll. This gives you a sense of how effective your menu pricing is.
You can't scroll news sites without seeing more articles about inflation, but was does it mean for restaurants? What are some best practices for restaurant owners to raise menu prices the right way? Although, if a restaurant owner is really looking for a creative way to adapt, periodically changing the menu may help.
Is onlineordering inefficient? Experiencing over-ordering or last-minute shortages? Are you aiming to speed up service, cut labor costs, or increase online sales? With a modern cloud-based POS, restaurants can streamline order taking, reduce human error, and improve the overall speed of service. Set clear goals.
These are tools that can help you streamline operations, easily schedule staff, and make sure you never run out of ingredients for your best-selling menu items. It allows AI to understand and respond to human language, which is how virtual assistants can answer customer questions or take onlineorders.
In this article, you will learn: How to turn in-store and onlineordering guests into email subscribers What incentives and touchpoints actually grow a valuable restaurant email list How to automate your email marketing so it works while you sleep Lets start with why email still matters in the age of algorithms.
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
In this article: How to calculate your profit margin for your bar What is the average profit margin for bars? Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Did you know that just 1 oz.
In this article, you will learn: What the data really says about how often restaurants fail The most common reasons behind restaurant failure and how to avoid them The strategies successful restaurants use to beat the odds Lets start with what the numbers actually say and what they dont. Create a buffer for unexpected expenses and slow times.
This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. The market is influenced by evolving consumer lifestyles, the growth of digital ordering, and consumer demand for convenient and affordable dining. percent from 2025 to 2033 and reach US$ 345.6
In this article, youll learn: How to break down your operating costs into fixed, variable, and semi-variable Smart ways to lower labor and food costs without sacrificing customer service Where hidden expenses are hiding in your tech stackand how to fix it Lets discover where your money is going, and how to take back control.
They also bring creative ideas to the table, such as improving the drink menu and coming up with new events and promotions to drive sales. In this article: How do you handle inventory management to keep the bar always adequately stocked? In this article: How do you handle inventory management to keep the bar always adequately stocked?
in-restaurant dining and onlineordering for pickup or delivery), which can be leveraged to drive highly customized campaigns using a built-in marketing solution. “I wanted to make sure the whole menu, flavors, and even the packaging was on point,” said Tyga. ” Tyga Bites Launches.
Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Methodology: Grubhub took a look at order trends on its platform from January 1 – June 20, 2020, as compared to the same timeframe in 2019 to find the top items rising in popularity so far.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. When they do use them, more than a third (35 percent) say they will splurge and order more expensive items than usual.
Through stay-at-home orders and extended shutdowns, restauranteurs had to be nimble and creative, relentlessly searching for new business avenues and strategies to keep their businesses afloat. With the rising popularity of mobile ordering, carry-out, and curbside pick-up, operators will have to engage the customers in the digital space.
Their impressive list of features also includes the ability to make real-time menu and inventory changes and to split bills - a task that often produces splitting headaches - with ease. As online shopping continues to grow, make sure your restaurant is on board by signing up with ChowNow , a customized onlineordering app for restaurants.
In this article, we look at how you can leverage AI tools to optimize your restaurants marketing in 2025. They can handle menu questions, help customers place an order or make a reservation, and they can even make personalized menu suggestions. Then, you can use this info to improve or enhance your menu and more.
Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.
Get your customers excited for your new menu with a strong marketing plan. Are you expanding your menu at your restaurant? Introducing new menu items is a great idea because it keeps your restaurant fresh and competitive in an ever-growing industry. Once youve launched your new menu, make a splash on your website.
Bitter Ends provides window service to its customers orderingonline. Some notable menu options you can choose during the weekend include a veggie hoagie, chicken cutlet sandwich, or a captain’s basket with fried shrimp, fish sticks, and hushpuppies. You can also place an order for a birthday cake or carrot cake online.
This article includes restaurants that are diverse, and they are all outstanding. Their menu is always changing, but order the Impossible Sliders if you see them! OrderOnline. The White Queso and the Shrimp Tostada are absolutely winners in our book for menu items. What to try on the menu?
In this article, we focus on where to get the best steak in Pittsburgh. Originally a burger joint started by a restaurateur and his chef, Morton’s soon expanded its menu and its locations to include over 65 acclaimed fine-dining steakhouses. Whether you’re a local or a visitor, this picturesque city is bound to enchant you.
Increase your profits up to 35% with a menu engineering strategy. Menu engineering is part psychology, part analytics, and part common sense. The purpose of this marketing strategy is to increase your restaurants profits through the way you design your menu. On a one panel menu, the best place is right at the top.
The Times article reporting all those huge losses was headlined: “The Cruise Industry Stages a Comeback.”. COVID-zero also meant the risk of getting on a mid-week, off-season cruise to nowhere in Hong Kong was not necessarily the risk of getting COVID. The kids, of course, did not appreciate this logic. It was fine too.
In this article, we look at how to tell if you should start catering. You also want to make sure your kitchen is large enough to handle any size of catering order. And do you have space to put orders before they are delivered or picked up? Many of your larger catering orders will expect you to deliver the food.
This article will guide you on employing this essential strategy in your restaurant marketing plan to get increased sales and a higher ROI. Share menu updates from your ordering system. You then enter those who sign ups onto your new-menu-items email list segment. Different events and seasons require specific details.
The menu at Pepe Food Truck is inspired by Spain, where José Andrés’ is a native of. José Andrés’ is no stranger to improvisation, and the menu at Pepe Food Truck showcases that. Our pick off the menu? Why not order both? OrderOnline. Easily the Thrilled Cheese. Halal Grill.
For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Restaurants can receive onlineorders for pickup or delivery directly from Google Search, Maps, or the Assistant.
Omakase means “chef’s choice,” so there’s no telling what will be on the menu when you arrive. Every four diners get their own personal sushi chef who guides them through a top-notch omakase menu. Saru serves all of your favorite rolls , but I’d personally suggest giving their nigiri menu a try.
Women are also more likely to try a new drink or food item, whereas men tend to have favourite drinks that they order again and again. If three people all order a hand brew, we use the SP9 three times and those three are much more likely to taste similar than three made by hand, or by three different staff members.”.
The head chef offers a twenty-item tasting menu labeled Omakase, meaning “trust,” that gives customers an all-encompassing sampling of the chef’s favorite dishes. You can dine al fresco or order delivery from a delicious and highly customizable menu. We recommend ordering a housemade pasta dish and a wood-fired pie to share.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content