7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 30, 2021

During the meeting, the FTC will vote on the final Made in USA rule and discuss streamlining enforcement procedures and the investigation process for unfair competition and false advertising. This case is part of an increasing number of lawsuits filed against seafood retailers and foodservice outlets about their sustainability claims.

2021 474

2021 Restaurant Law Kitchen Safety Food Safety 474

Modern Restaurant Management

JANUARY 22, 2024

Sustainability: A Menu with a Dash of Environmental Conscience Sustainability is the new expectation as modern diners are growing increasingly ecologically conscious. Using eco-friendly procedures in your restaurant’s operations will demonstrate your dedication to sustainability.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

FEBRUARY 10, 2020

Use similar language on your website that you use in any advertisements. So, your online menu acts as an advertisement or preview of what they can expect. Serve up furniture made from sustainable materials along with your seasonal fare. Place your logo prominently so it’s easy to see. Your Signage.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The question now becomes – how to make sense of that data and use it to elevate the dining experience.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

OCTOBER 3, 2023

We answered questions on the sourcing and sustainability of the new products and provided valuable face-to-face conversations with our customers during their experience. Finally, don't underestimate the power of word-of-mouth advertising, either. This can be a powerful way to reach and engage your target audience.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

The Rail

APRIL 10, 2025

According to a study from Delierect , 43% of restaurant diners say they are willing to pay more for sustainable dishes, and 68% believe restaurants should take active steps to reduce food waste. They expect restaurants to prove their claims and back up buzzwords like "local" and "sustainable" with verifiable facts.

Food Supply 130

Food Supply Social Media Sustainability Sourcing 130

Modern Restaurant Management

NOVEMBER 29, 2023

From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. Through media relations, PR can cultivate relationships with media members for your restaurant.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

JULY 28, 2020

Through the use of features such as application performance interfaces (APIs), these digital platforms extend far beyond your brick-and-mortar location or advertising efforts. Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment.

Customer Experience 554

Customer Experience Online Ordering Mobile Ordering Customer Service 554

Modern Restaurant Management

AUGUST 1, 2024

This capability is particularly useful for managing promotions like limited-time offers, ensuring advertised specials are available, minimizing food waste, and enhancing operational control over purchasing and inventory management in the restaurant sector. How can RFID tech help restaurants with food safety, food waste and sustainability?

Operations 322

Operations Food Supply Food Safety Waste 322

Modern Restaurant Management

OCTOBER 4, 2024

During our 40-plus years in the industry, many issues have come up, and here are some key things I learned as we developed a resilient, consistent mindset and strategies leading to growth and sustainability: 1. This word-of-mouth advertising encourages people to try you out. Location is a big reason many restaurants fail.

Restaurant Law 419

Restaurant Law Customer Service Training Customer Experience 419

Modern Restaurant Management

AUGUST 6, 2020

Improving from 20 percent margin to a 35-percent margin on a $12 dish, serving five0 covers per night translates into a $90 net increase in profits, allowing for increased cash flow to sustain operations. It is recommended to schedule one post per day, since customers correlate recency of posts to whether the restaurant is operating or not.

Front of House 531

Front of House Inventory Food Safety Social Media 531

Modern Restaurant Management

MAY 5, 2022

It produces brand loyalty around ingredient consistency, protection, sustainability, and sourcing. Since this demographic has grown up with digital currencies, they are more likely to appreciate such information on storefronts or online advertisements than other demographics might be. Enhancing customer experience.

Serving 472

Serving Loyalty Program Food Supply Point of Sale 472

Modern Restaurant Management

NOVEMBER 22, 2022

However, limited budgets and resources necessitate thoughtful hiring decisions in order to reduce wasted time and costs on advertising positions or training new hires. According to a retroactive study by Bank of America , restaurant patrons continued to go out to eat at steady rates during the Great Recession (Jan.

Hiring 514

Hiring Recruiting Employee Relations Mobile Ordering 514

ChowNow

FEBRUARY 7, 2025

This will make your budget strategic and sustainable, allowing you to make smart, informed decisions. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools. A flexible budget allows you to adapt to changes without overspending.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

SEPTEMBER 16, 2020

Read on for five marketing tips you can use to attract restaurant customers and sustain your business for years to come. Just make sure to avoid marketplaces that charge predatory commissions , and set yourself up with financially sustainable ordering channels—ideally ones that are commission-free. Create a digital menu.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

Restaurant Business

JUNE 5, 2025

I look forward to building on the foundations we have laid and continuing to work with Brad, the Board, the leadership team and our team members around the country as we execute on our strategies to position BJ’s for sustainable long-term success.” Houdek had been with the chain since 2019.

Leadership 162

Leadership Fast Casual 2025 Franchising 162

Modern Restaurant Management

DECEMBER 28, 2023

Despite the industry being at its most stable since 2019, customers being more educated and engaged around the issues impacting the food system, and massive strides made in creating sustainable and equitable conditions for staff, rising costs are greatly impacting both operations and the public’s dining out frequency.

2024 474

2024 2023 Food Order 2013 474

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation. “It is unbelievable how quickly things can change.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 264

Social Media Front of House Advertising 2022 264

The Rail

MARCH 31, 2023

Emphasis on Sustainability and Seasonal Eating Every year, there’s building excitement among people who want to do their part to live a more sustainable life. They will show their intentions by shopping at eco-friendly retailers and eating at sustainable restaurants.

Menu 290

Menu Seasonal Menu Point of Sale 2023 290

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. Consumers are also becoming more conscientious about sustainability, which is primed to disrupt the restaurant business.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

JUNE 13, 2024

Marketing and Branding: Sustaining the Popularity of Classics Effective marketing and branding play a crucial role in sustaining the popularity of core menu items over time. Effective brand storytelling helps to strengthen emotional brand connections, reinforcing brand loyalty.

Seasonal Menu 309

Seasonal Menu Loyalty Program Innovation Point of Sale 309

Modern Restaurant Management

FEBRUARY 5, 2024

” The Economics of Loyalty “Identify what consumers expect – create strategies, advertising and experiences that meet those expectations, and your brand can transform into a Loyalty Juggernaut. “Brands create a virtually unbreakable bond with customers.”

2024 492

2024 Loyalty Program Food Order 2030 492

ChowNow

JANUARY 6, 2021

Make sure your online ordering partner follows a more sustainable pricing model, like a flat monthly fee , so you keep your profits. With access to your customer data, you can entice your diners to come back with a targeted email marketing campaign and other types of digital advertising. Keep delivery on the table.

2021 370

2021 Mobile Ordering Online Ordering Download 370

Modern Restaurant Management

AUGUST 4, 2020

The question still remains as to whether this lift is sustainable. Cardlytics can see a wide range of valuable purchase insights through our advertising platform, which is built in banks’ digital channels. And if so, should restaurants continue investing in newly acquired customers beyond the pandemic? The data says, yes.

Marketing 322

Marketing Online Ordering Customer Experience Consumer Goods 322

Modern Restaurant Management

OCTOBER 1, 2020

Projections for business sustainability are low and prospects grow bleaker each day that restaurants go without patrons who stay away due to mixed messages about safety. Restrict data use : Limit use of PII to exclusively contact tracing; additional or different use, such as marketing or advertising, requires disclosure and consent.

Marketing 309

Marketing Restaurant Law Small Business Audits 309

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Implement eco-friendly practices, such as reducing waste or using sustainable packaging. People tend to trust other people’s reviews more than the content from a restaurant itself.

2024 520

2024 Social Media Customer Experience Events 520

ChowNow

MARCH 25, 2020

We want to do everything we can to help our restaurant partners sustain their sales, strengthen their customer relationships, and serve their communities for years to come. You can think of it as a subscription loyalty program: Your customers will pay upfront to support your restaurant and sustain it throughout the year.

Loyalty Program 397

Loyalty Program Mobile Ordering Email Marketing Online Ordering 397

Modern Restaurant Management

MARCH 31, 2020

Under the business income and extra expense coverage form, the Insurer will pay for the actual loss of business income sustained due to the necessary suspension of your business operations during the period of restoration.

Insurance 305

Insurance Government Employee Relations Small Business 305

Future Food

FEBRUARY 25, 2020

Improving the sustainability of your restaurant during challenging times – a lesson for everyday trading. The question for every restaurateur and food operator in Australia is: What am I doing every day to make my business more sustainable and immune (or partially immune) to market forces? Image via Good Food).

Sustainability 88

Sustainability Social Media Communication Customer Experience 88

Indoor Media

APRIL 26, 2021

That being said, it’s not necessarily sustainable, and it’s a shortcut that won’t pay off on your future content. It’s essential to take this step seriously and design a “content strategy” so you can keep up with your advertising goals down the line. The post How to Use Free Advertising Platforms appeared first on IndoorMedia.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Modern Restaurant Management

FEBRUARY 10, 2020

Del Taco was recognized for adding multiple Beyond Meat items to its menu in 2019 and for heavily advertising these offerings to meat-lovers, vegetarians, and vegans alike. “Sodexo’s Sustainable Diets Strategy in North America has resulted in a number of benefits and innovations for our clients and customers.

Hospitality 459

Hospitality Food Consumer Goods 2019 459

Modern Restaurant Management

DECEMBER 16, 2021

In addition, there is an increasing emphasis on sustainability with our restaurant customers. Circular supply chains are greener and more sustainable, and can decrease companies’ costs, reduce price volatility, and reduce waste. Six key predictions for 2022 include: A focus on building an agile, resilient supply chain.

2022 450

2022 Food Supply Back of House Kitchen Safety 450

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

ChowNow

FEBRUARY 12, 2025

Are you all about sustainable sourcing? Reach a wider audience with online advertising. Sourcing ingredients locally isnt just good for the environmentits a great marketing tool that resonates with diners who care about quality and sustainability. Its not just about what you serveits about why you serve it.

2025 195

2025 Marketing Email Marketing Operations 195

Future Food

JULY 30, 2019

Some companies advertise their products as merely biodegradable. Sustainability: A key to success. Compostable Compostable means that a product is capable of disintegrating into natural elements in a compost environment, leaving no toxicity in the soil. This typically must occur in about 90 days. To read more click here.

Compost 109

Compost Sustainability Food Recycling 109