ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months. Looking to promote new menu items?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Stay on-theme and dress your regular menu up to be extra spooky for your Halloween party. Half the fun of Halloween is dressing up in something special.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

AUGUST 7, 2024

Then, layer on seasonal promotions and specials that help boost sales during slower seasons." " For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine.

Fine Dining 473

Fine Dining Seasonal Menu 2022 Social Media 473

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

DECEMBER 31, 2024

The primary response was menu price increases, with nearly 61 percent of respondents adjusting prices to cope with the new reality. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. retail sales excluding automotive increased 3.8

Franchising 221

Franchising Franchise 2024 Mobile Ordering 221

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 10, 2020

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Use similar language on your website that you use in any advertisements.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 391

Loyalty Program Seasonal Menu Advertising Customer Experience 391

The Rail

MARCH 25, 2025

Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings. Use Social Media to Announce Your Restaurant's Move Social media is one of the most effective platforms to announce the relocation of your restaurant.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

ChowNow

MARCH 7, 2025

You can also use sales trends to adjust menu pricing and share customer-favorite menu items, helping you get the most out of high-demand dishes. Data can help you create a menu that contains more of your customers favorites so you can phase out underperforming dishes. Give customers a more memorable experience.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

The Rail

APRIL 14, 2025

By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. A small company loan offers the funds required to reach a larger audience, whether via digital advertising , content marketing, social media interaction, or search engine optimization.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

7 Shifts

JULY 10, 2020

: A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Seating Kitchen Safety 351

Modern Restaurant Management

DECEMBER 10, 2019

You can also minimize the heightened cash flow pressures of the peak season. There are various reasons for fluctuating payroll: Seasonality, high staff turnover, and varying hourly rates (depending on experience). Forecasting can help you set the appropriate budget, taking seasonality into account.

Cash Management 312

Cash Management Seasonal Menu Social Media Small Business 312

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is influencing menu offerings, restaurant design, and marketing strategies. With social media, we're able to reach people around the globe—it's so important.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JUNE 13, 2024

These timeless menu items have been meticulously crafted and perfected over the years, holding a special place in the hearts (and stomachs) of many. These are the menu items that customers come back to time and time again, forming lasting connections and becoming ambassadors for brands. In the $387.5

Seasonal Menu 309

Seasonal Menu Loyalty Program Innovation Point of Sale 309

SpotOn

NOVEMBER 21, 2024

The holiday season is just one blink of an eye away. Thankfully, you still have time to strategize for the holiday season so your restaurant runs smoothly and your guests and employees are happy. Here are six ideas to help capitalize on the holiday season. For the restaurant industry, it can be challenging to manage.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Web Diner

MAY 9, 2025

Restaurant owners pour thousands into social media advertising each month, yet many struggle to see a real return on their investment. Let’s explore why some restaurants’ social media ads consistently drive reservations while others fall flat.

Social Media 36

Social Media Waste Ordering Advertising 36

7 Shifts

FEBRUARY 8, 2024

Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features. It’s a suite of tools for restaurants that includes online ordering, order integration, menu management, smart pricing, and more. Apple | Android 8.

Management 367

Management Management Operations Mobile Ordering 367

Modern Restaurant Management

SEPTEMBER 15, 2021

“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. ” What your business offers is also just as important.

2021 447

2021 Retail Loyalty Program Online Ordering 447

ChowNow

JUNE 3, 2024

Refresh Your Menu Summer is all about light, fresh, and flavorful foods. Diners are looking for meals that match the vibrant season, so now’s the perfect time to shake things up. Seasonal Ingredients: Incorporate fresh, local produce like tomatoes, corn, and berries into your dishes. Looking for more social media guidance?

Social Media 195

Social Media Seasonal Menu Outdoor Catering 195

7 Shifts

FEBRUARY 8, 2024

Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features. It’s a suite of tools for restaurants that includes online ordering, order integration, menu management, smart pricing, and more. Apple | Android 8.

Management 352

Management Management Operations Mobile Ordering 352

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. Share New Menus or Events Announce new menu items or special events via visually appealing emails.

Email Marketing 78

Email Marketing Loyalty Program Seasonal Menu Online Ordering 78

ChowNow

MAY 27, 2022

A “secret” online menu could be just what your restaurant needs to give diners a thrill of discovery–while increasing sales and customer loyalty in the process! By simply adding items online that aren’t advertised in store, you’re free to experiment with new dishes and get creative with marketing. Leave a trail of clues.

Menu 195

Menu Social Media Online Ordering Seasonal Menu 195

7 Shifts

AUGUST 2, 2024

By tracking metrics like customer retention and employee turnover rate, contribution margin, and menu item profitability, restaurant managers can identify each area’s strengths and what areas need improvement. Use this data to establish clear and specific goals and adjust your strategies as needed.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

OCTOBER 9, 2024

For example, restaurants like Subway see a nearly doubled average order value for business catering compared to social events. What are simple ways restaurants can optimize their menu to capitalize on catering opportunities? There are many ways restaurants can optimize their menu to capitalize on catering opportunities.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Modern Restaurant Management

DECEMBER 28, 2023

As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Savvy operators will adapt their menu and model to accommodate more flexible ordering options – but with a renewed focus on the bottom line.

2024 474

2024 2023 Food Order 2013 474

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Social media brings people together over distance across the world or even just a few blocks away. Use this time to modify your social media plan.

Social Media 164

Social Media Email Marketing Online Ordering Food Safety 164

7 Shifts

JULY 25, 2024

For example, you can take orders from your social media profiles, like Facebook and Instagram, using a form or direct message. Promote your catering services on social media and through word-of-mouth to attract more clients and boost their overall revenue. and 15% of the total bill.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243

Modern Restaurant Management

FEBRUARY 28, 2020

Students see the cafeteria as a place of social pressure and time pressure. Additionally, design elements such as new signage, menu boards, furniture, fixtures and finishes, will be installed to reflect the school’s distinctive spirit and identity. The findings?

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Modern Restaurant Management

JANUARY 31, 2025

Nearly two-thirds (65 percent) say they plan to increase their number of locations in 2025, and 74 percent plan to expand their menu offerings, leaning into new experiences and experimentation to power their growth. The fully cooked product heats quickly, enabling c-store operators to easily add bacon to a host of their menu options.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Restaurant365

MARCH 3, 2022

Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Add fresh, seasonal tastes to your menu. If you are tempted to try a seasonal menu but still not convinced, try an abbreviated “spring” menu to test the waters.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. What social media platforms do they use? For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8.

Seating 221

Seating Email Marketing Marketing SEO 221

Lavu

JUNE 6, 2025

Choose Cost-Effective Ingredients to Reduce Menu Costs and Boost Profit You can look for cheaper alternatives to expensive ingredients without compromising taste. One effective way to achieve this is by using cost-effective ingredients in your menu items. and then divide that by the total revenue generated by the restaurant.

Loyalty Program 78

Loyalty Program Waste Recycling Inventory 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Customers today strongly believe in the importance of social responsibility.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

DECEMBER 3, 2021

The holiday season flies by fast, especially for those in the food and hospitality world! When you’re focusing all of your attention and energy on the welcome boost that this season brings, it’s difficult to carve out time for planning ahead, much less creating and sticking to New Year’s resolutions for your business.

Online Ordering 195

Online Ordering Seasonal Menu Email Marketing Food Order 195