Modern Restaurant Management

AUGUST 18, 2020

The brand has two locations – Aspen and Parker– and specializes in Danish baby back ribs and our in-house smoked meats with homemade side dishes. We advertised in local papers, supporting youth sports and wrapping our vehicles. “Our marketing plan has always been to get new people to try our food,” he said.

Marketing 493

Marketing Front of House Back of House Food Truck 493

Modern Restaurant Management

DECEMBER 8, 2020

Advertising. A bigger investment in advertising, however, can save a lot of time, since you can test ads with various messages, visuals, locations, and audiences with specificity. Nearly all social media tools have some sort of paid advertising component. It’s important to choose the right medium for your marketing goals.

Social Media 520

Social Media Advertising Customer Service Article 520

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Value is about more than price—it’s about the quality of the food, the atmosphere, and the service.

2025 419

2025 Loyalty Program Social Media Fast Casual 419

Modern Restaurant Management

APRIL 28, 2022

One-fifth of consumers rate menu price as poor. Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing initiatives. This includes one-fifth of diners who are overall eating out less. Millennials, however, are now eating out more than pre-pandemic.

Food Supply 471

Food Supply Magazine Advertising Customer Service 471

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

ChowNow

MARCH 7, 2025

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? The more you understand your customers, the better you can fine-tune your marketing and pricing strategies. Third-Party Data : This comes from external sources, like delivery platforms or advertising networks.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Instead of promoting items according to price or margin, promote what your customers love.

Marketing 567

Marketing SEO Front of House Website Management 567

Restaurant Business

JUNE 11, 2025

The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. The move comes as consumers continue to limit their visits to restaurants and rein in their basket sizes amid elevated prices.

Fast Casual 155

Fast Casual Cash Management Leadership Retail 155

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Restaurant Business

JUNE 6, 2025

It is in California The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu. Premium Financing Is Chilis as cheap as McDonalds?

Fast Casual 140

Fast Casual Leadership 2025 2024 140

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. One of your diners’ favorite lines to hear from their server is, “Would you like to hear about our specials?”. You know that offering your customers specials is a terrific marketing tool. Yet, it can be hard to know where to go with pricing.

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

OCTOBER 2, 2024

If everyone is advertising “value,” is it really value? Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. To do so, they must evaluate how value can be derived outside of price point.

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

JANUARY 22, 2024

Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Strike Balance with Competitive Pricing While culinary perfection is essential, affordability remains an important aspect of the decision-making process for diners.

Loyalty Program 454

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 454

7 Shifts

JANUARY 20, 2023

There are a few things restaurants can do to get ready for the Super Bowl: Stock up on supplies: Make sure you have enough food, drinks, and utensils to accommodate the increase in customers.Think of what's most likely to sell out first: finger foods, wings, pizza, kegs, napkins, special items, etc. Offer discounts and specials.

Specials 195

Specials 2023 Social Media Email Marketing 195

Restaurant Business

JUNE 11, 2025

They specialize in breakfast staples, homestyle favorites and homey atmospheres—Perkins largely in the Midwest and East Coast and Huddle House in the South. The Atlanta-based company is hoping that more modern food and restaurants will help its brands break through with younger consumers. But they have receded over the years.

Fast Casual 167

Fast Casual Front of House Back of House Leadership 167

Culinary Cues

JANUARY 23, 2021

How you approach profit will determine what your physical plant will look like, the scope of sophistication in your kitchen, who your vendors will be, how many employees you will hire and the depth of their experience, where you advertise and how much you invest in that, your table top appointments, and even your hours of operation.

Point of Sale 450

Point of Sale Front of House Back of House Customer Experience 450

Indoor Media

JULY 18, 2020

Auto repair in-store advertising tactics deliver your message to qualified, engaged consumers in the same place where they can make a purchase. Combined with your outbound marketing tactics, in-store advertising creates a well-rounded marketing strategy for your auto shop. What is in-store advertising? The lesson learned?

Advertising 161

Advertising Coupons Customer Service Customer Experience 161

ChowNow

APRIL 4, 2025

It also gives you more freedom to price your menu the way you want. Many restaurants bump up prices on third-party platforms to offset fees, which can frustrate customers. That kind of personalization feels less like advertising and more like hospitalityand thats what keeps guests coming back.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Restaurant Business

JUNE 6, 2025

It is in California The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu. Premium Financing Is Chilis as cheap as McDonalds?

Fast Casual 140

Fast Casual Leadership Franchise Franchising 140

EATER

MARCH 21, 2022

District of Columbia Attorney General Karl Racine is suing Grubhub for deceptive business practices, saying its food delivery app covertly inflates prices for diners who order through it. Grubhub charged hidden fees and used bait-and-switch advertising tactics — which are illegal.”. Grubhub insists it hasn’t misrepresented its fees.

Pricing 246

Pricing Customer Service Online Ordering Restaurant Law 246

Restaurant Business

JUNE 5, 2025

It is in California The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu. Premium Financing Is Chilis as cheap as McDonalds?

Fast Casual 140

Fast Casual Leadership 2025 Loyalty Program 140

Culinary Cues

DECEMBER 1, 2019

After paying that small bit of tribute it is back to business as usual – spending money with the familiarity of chains, well known and heavily advertised brands, and buy on-line (yes even on-line business with restaurants through apps like GrubHub).

Small Business 489

Small Business Customer Experience Customer Service Seasonal Menu 489

Restaurant Business

JUNE 5, 2025

It is in California The Bottom Line: Data from Technomic’s Price Pulse shows that the average price for a medium Big Mac meal in California is about the same as the price for a Big Smasher on Chili’s 3-for-Me menu. Premium Financing Is Chilis as cheap as McDonalds?

Leadership 150

Leadership 2025 Fast Casual Franchise 150

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JANUARY 31, 2023

This makes the day the perfect occasion for restaurants to offer special menus or wine pairings and to celebrate romance with their customers. Restaurants can make Valentine’s Day a profitable holiday by offering special menus and promotions that cater to couples celebrating a first date or an anniversary. Have a special for kids.

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

EATER

JULY 23, 2024

Mario Tama/Getty Images After slumping sales, McDonald’s, Starbucks, and more are trying to get customers back in the drive-thru After nearly four years of price hikes and customer complaints about those price hikes, many of the country’s largest fast food chains are finally bringing back the meal deal in response to slumping sales.

Food 312

Food Consumer Goods Food Supply Pricing 312

Modern Restaurant Management

APRIL 30, 2021

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. This is because you can expect lower prices due to the smaller distance between you and the businesses providing your goods. Enforce face-mask wearing for both employees and customers.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

FEBRUARY 12, 2025

What price points are they comfortable with? Look at their pricing, menu offerings, branding, and customer reviews. Show your restaurants personality, team, and daily specials to keep your audience engaged. Share upcoming specials, exclusive discounts, or behind-the-scenes stories about your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Goliath Consulting

JUNE 8, 2019

Almost every restaurant with liquor on the menu has their share of creatively named house cocktails and luring drink specials, but is your restaurant making the most of its beverage program? These are the specials that your sales rep will inform you of as the incentives arise and work mutually to the restaurant and distributor’s advantages.

Bar 250

Bar Email Marketing Merchandise Equipment 250

EATER

SEPTEMBER 15, 2020

The limited-time collaboration between the fast-food chain and Scott, consisting of the rapper’s favorite burger, fries, and drink order, has become a bona fide craze , to the point where special employee shirts and posters ripped from McDonald’s windows are being listed on eBay for ridiculous prices.

Advertising 261

Advertising Social Media Food Order Ordering 261

EATER

MAY 26, 2021

Tea rooms declared themselves with roadside signs, advertised in early guidebooks, and occasionally employed eye-catching mimetic designs like a giant steam-spouting rooftop coffee pot. Swan’s Service Station and Canary Tea Room in Pembroke, New Hampshire, served waffles and Sunday specials of lobster and steak. weirsbeach.com.

Back of House 329

Back of House Advertising Travel Small Business 329

7 Shifts

AUGUST 18, 2024

Make sure to get quotes from multiple suppliers so you can compare prices and services. Pricing should match your target market and theme. A cocktail bar can have higher prices while a local neighborhood pub probably can't. Recommended Reading: 22 Advertising Ideas Driving Guests To Tables 14. Keep it simple.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. Yelp is not free but a paid partnership for enhanced listings is fairly reasonable in price with the right negotiation. Send out weekly email newsletters (no more, no less) telling customers about new menu options and special offers.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

JUNE 4, 2021

Ideal menu price. Your CoGSs is an essential number to have when determining your menu prices, inventory and impacts your net profit margin. It also plays a key factor in pricing your menu. During slow times, you may opt to cut shifts and run specials to bring more customers in your door. Ideal Menu Price.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

7 Shifts

JULY 25, 2024

Profitability remains a challenge for many restaurants, especially with prices for ingredients and labor going up. Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities.

2024 243

2024 Loyalty Program Point of Sale Online Ordering 243