Game Changing News for Brands’ Media Mix
Modern Restaurant Management
MAY 1, 2024
"This report dissects how different types of media engagement can deeply impact the effective reach of your advertising. Wendy’s managed to show 38 percent fewer, Pizza Hut 39 percent, Starbucks 41 percent, Taco Bell 42 percetn, and McDonald’s 46 percent. And it’s not trivial. And that’s my nugget in a wrap!
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