Modern Restaurant Management

OCTOBER 20, 2023

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Manage Social Media. Start a Food Blog.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. Don't let your customers leave your website without offering value. Footer : share the links to your social profiles and website along with any legal disclaimers. It helps in business promotion.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. As its menus adapt to consumer behavior, this technology could drive larger and faster orders – and higher revenue.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

The Rail

JANUARY 9, 2024

Offer Senior Discounts Another great way to draw in silver spenders to your restaurant is to offer age-specific discounts or loyalty programs. Knowing that silver spenders tend to shell out more money than other generations , this will likely mean that you won’t hurt your profit margins by implementing this type of program.

Loyalty Program 59

Loyalty Program Social Media Website Management Back of House 59

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

Lavu

NOVEMBER 18, 2022

Sample Menu: Put together a listing of the food and drink options you want to offer at your pizzeria. For tips on creating your menu, download Lavu’s free guide: How to Create a Successful Restaurant Menu. Team and Management: Introduce your team, and share a brief bio about each member of your leadership team.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Sling

JULY 4, 2021

Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Not sure how to get your website on page one? Profile is complete.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. Online reviews: Customer reviews on websites like OpenTable, Google, Facebook, and Yelp are powerful forms of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. Local Search Engine Optimization (SEO) is optimizing your local restaurant website to rank highly on Google pages for the keywords that local area users will search about your city or state (like “best pizza Chicago”). Optimize your menu engineering.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Touch Bistro

JULY 15, 2021

Build a Website and Optimize it. Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. Update Your Online Menu.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business. Customers become loyal when they feel there’s a story behind every delicious menu item.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Create Strategic Partnerships with Distributors Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business. This can save you a lot of time, money and hassle.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Source: Medium.

Social Media 59

Social Media SEO Website Management Online Ordering 59

Apicbase

AUGUST 5, 2022

Even before potential customers try your food, they should get a feel for the kind of dining experience you offer by just walking past your restaurant or glancing at your website. Your online presence, furniture, logo, menu: every aspect should be consistent with your restaurant identity. Optimize your restaurant’s website.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Harbor Touch

NOVEMBER 21, 2022

On the other hand, you may need to hire a manager and/or assistant manager to help with the day-to-day operations. Consider setting up a website, creating social media accounts, and using traditional advertising methods like flyers and posters. Create a solid marketing plan. Fast and reliable POS system.

Bar 78

Bar License Restaurant Law POS 78

Gourmet Marketing

SEPTEMBER 23, 2021

Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. There are a number of ways to approach a loyalty program and how it works will ultimately depend on your personal preferences. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. OpenTable charges $1 per cover book on the website and $0.25

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. reservation Table management Pre-payments Waitlist Partnership network POS integration. OpenTable charges $1 per cover book on the website and $0.25

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

The Restaurant Times

SEPTEMBER 30, 2021

Easy Ordering With Websites And Third-party Applications. If someone stumbles onto your restaurant’s website, they will likely click on something if the content interests them. Most people could end up ordering from your restaurant if they find your website attractive. So, it is important to maintain the quality of your website.

Ordering 52

Ordering Online Ordering Point of Sale Loyalty Program 52

ChowNow

FEBRUARY 18, 2021

Your profile pages can be easier to update than your website. It’s a place where they can evaluate your menu, look at your popular dishes, and see location information. Then, upload a list of your current customers’ emails to the social media platforms you wish to advertise on. Reach new diners with social media advertising.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Restaurant365

NOVEMBER 19, 2019

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. New training methods focus on thorough cross-training, an emphasis on company mission and values, and solid management team structures. Managing complex, rotating inventory. Finding and training staff.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Restaurant365

DECEMBER 17, 2019

Your restaurant food cost, one of your largest costs for a restaurant, can be summarized as your Cost of Goods Sold (CoGS), the total cost of all the ingredients used to prepare a menu item for sale. To control restaurant food costs, consider writing a succinct menu with few ingredients. Labor Costs. Technology Costs. Marketing Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Both sides agreed that a negative take-out experience – ranging from a reduced menu to poor service – was a deal-breaker.

2020 197

2020 Loyalty Program Mobile Ordering Fast Casual 197

Restaurant365

DECEMBER 4, 2020

To prepare for the new year, restaurant owners, operators, and managers need to start planning now. Then, with revised forecasts, you can look to adjust your menu, food costs, and labor spend to match your new projections. Managing rotating inventory. Maintaining accurate, profitable menu pricing and planning.

2021 78

2021 Operations Mobile Ordering Social Media 78

Modern Restaurant Management

SEPTEMBER 15, 2021

“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. Paytronix Systems, Inc., A census-balanced panel of 2,072 U.S.

2021 178

2021 Loyalty Program Retail Online Ordering 178

The Restaurant Times

MAY 25, 2021

This overview should particularly comprise of: Sample Menu: Create a sample menu for your cafe. While doing this, conduct market research, see what is working best in the market, and incorporate these trends into your menu. . Training must also consist of crisis and disaster management techniques. . Industry Research.

Cash Management 52

Cash Management Employee Relations Point of Sale Email Marketing 52

The Rail

AUGUST 4, 2022

Despite the emergence of social media advertising, email marketing remains every business’s best friend. Some information you can add in your newsletters includes updates to your menu, restaurant specials, dietary tips, what sport games and matches you plan on showing , and more. Because it works.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

Touch Bistro

MAY 26, 2021

They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. An online ordering system that lets you take orders directly from your website, while keeping 100% of the profits. Update Your Menu. Offer a Discount.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? Furthermore, the pandemic has eliminated the need for salespeople, forcing many operators to heavily rely on website/app focused shopping. Additionally, the extra cash flow can make a difference in the running and management of your business.

2021 52

2021 Email Marketing Front of House Cash Management 52

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? Rick Camac Dean, Restaurant & Hospitality Management at ICE (Institute of Culinary Education). Here are their responses.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Restaurant Clicks

NOVEMBER 5, 2017

Website blog posts and updates. Optimizing your website pages. Building links to your site from other reputable websites. Marketing automations – birthday email program, loyalty systems, and more. Reputation management – review monitoring. PPC – Pay per click (advertising).

Marketing 61

Marketing Email Marketing SEO Social Media 61