Modern Restaurant Management

MARCH 27, 2024

Offer Menu Recommendations Menu recommendations are more than just suggestions to drive sales. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

Customer Service 189

Customer Service Loyalty Program Customer Experience Employee Relations 189

Touch Bistro

AUGUST 20, 2021

Did you know that implementing a restaurant loyalty program is one of the best ways to incentivize repeat business? In an industry that’s so closely tied to fluctuations in the economy and consumer behavior, restaurants depend on customer loyalty for survival. Benefits of a Restaurant Loyalty Program.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Customer Experience 52

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

The Restaurant Times

MARCH 17, 2023

5 On-Site Restaurant Advertising Ideas Don’t undervalue your restaurant’s in-house marketing efforts. If you think you shouldn’t advertise to your customers, you’re passing up an opportunity to generate revenue and increase loyalty. Restaurant Menu Some restaurants may view their customers as picky eaters.

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Modern Restaurant Management

OCTOBER 20, 2023

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. Valentine's Menu Trends Restaurant guests heavily favor tasting menus this Valentine’s season, according to Lightspeed. percent dip in overall gratuities.

2024 196

2024 Loyalty Program Food Order 2030 196

Modern Restaurant Management

AUGUST 8, 2022

With these tough times innovation is required and restaurants are seizing the opportunity to turn simple WiFi into valuable guest engagement and ultimately a competitive advantage to drive guest loyalty and provide immediate revenue growth. But traditional loyalty programs are antiquated. Say goodbye to paper menus.

Loyalty Program 187

Loyalty Program Social Media Email Marketing Point of Sale 187

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Experts suggest calming, fresh greens for a restaurant that focuses on a healthy menu, for instance. Keep Your Online Menu up to Date.

Marketing 189

Marketing Loyalty Program Social Media Online Ordering 189

Indoor Media

NOVEMBER 23, 2020

Let’s face it, everyone needs to advertise. Today, restaurants face some tough decisions, and it can be difficult to prioritize new advertising when you’re already on a tight budget. When customers come in and sign up for your loyalty program or order food online, you can ask if they’d like to receive emails about promotions.

Advertising 78

Advertising Blog Loyalty Program Seasonal Menu 78

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 31, 2022

Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant. It also shows that you've done your research given the market, suppliers, and have an idea on menu design. Marketing plan and channels.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Get your digital ducks in a row: Your app, loyalty program, and digital ordering solution are just as important as when restaurants were closed.

Fast Casual 197

Fast Casual Dine-in Casual 2022 197

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

JANUARY 20, 2023

If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Not only can it be used to connect with potential customers, but it can also be used to advertise promotions and specials.

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

NOVEMBER 9, 2022

You can use a newsletter to update them about a new location opening , special offers, menu upgrades, or food-based events. It's also important to have multiple templates ready for different email themes such as recipes, weekend/payday offers, loyalty programs, and news updates. Limited menu dishes. Secret recipes.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can also put your menu into them so that your customers can order again.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Is my menu accessible and legible? Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. As its menus adapt to consumer behavior, this technology could drive larger and faster orders – and higher revenue.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

7 Shifts

DECEMBER 18, 2019

For those who forgot to pack a lunch but are too time-poor to have a sit-down meal, advertising pre-packaged, nutritious grab-and-go options makes you a viable option for people on the move. Create a fixed-price ‘Mix and Match’ menu with soups, salads, and sandwiches for customers to choose from. (If is a common one.)

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Lavu

NOVEMBER 17, 2023

Therefore, exploring effective ways to increase sales and carefully managing expenses, pricing, and menu offerings become vital strategies in maintaining a healthy profit margin. To boost profitability, they streamline menus, use cost-effective ingredients, and implement digital technologies. How are a Restaurant’s Profits Measured?

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Out-Of-Home. Social Media.

Marketing 190

Marketing Email Marketing Loyalty Program Social Media 190

Modern Restaurant Management

MAY 5, 2022

There are restaurants that accept cryptocurrency as payment and cafes with dishes named after some of the top cryptocurrencies on their menu. After announcing the partnership, the company ran a pilot program in outlets in Denver this month. Innovative Loyalty Schemes. Enhancing customer experience. Bottom Line.

Serving 189

Serving Loyalty Program Food Supply Point of Sale 189

Goliath Consulting

SEPTEMBER 7, 2023

So: Regularly update your delivery menu. Digital Loyalty Programs: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless. Smart Paid Advertising: Precision Over Popularity Boost Your Restaurant Business with Geo-fencing: Tips and Tricks.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Even the way you display prices on your menu can affect what guests order.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Your digital menus offer promotional opportunities, as well. Generate Loyalty by Turning Existing Gift Cards into Rewards Cards. Did you know that it’s possible to use gift cards as a loyalty card?

2022 197

2022 Online Ordering Loyalty Program Customer Experience 197

Modern Restaurant Management

DECEMBER 28, 2020

Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Following our announcement that we carbon labeled our menu, Panera and Chipotle followed with something similar shortly after. Raquel Rosenthal, CEO, Digilant.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Modern Restaurant Management

JULY 6, 2022

With higher menu prices, consumers perceive the value gained from restaurant visits to be much lower and choose to spend their time/ money elsewhere as a result. Advertising before, during and after these key dates can help restaurants drive traffic at a time when people are more likely to spend.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. People are always looking for popular eateries and unique menu items to try when looking to eat out. Example: "Savor Summer Flavors: New Patio Menu!"

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Bingage

JULY 21, 2022

Keep your festive menu simple yet special – Don’t complicate, it may cost you more. When planning menus for this special occasion, keep things simple by offering traditional food items like paneer butter masala and gulab jamun with milk and sugar syrup instead of pizza or burgers—your guests will appreciate it much more!

Marketing 98

Marketing Loyalty Program Social Media Seasonal Menu 98

Lavu

NOVEMBER 18, 2022

Sample Menu: Put together a listing of the food and drink options you want to offer at your pizzeria. For tips on creating your menu, download Lavu’s free guide: How to Create a Successful Restaurant Menu. Include information about competitors’ menu options, pricing, hours, and location.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52