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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

Marketing 197
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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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Six Ways to Get More Google Reviews for Your Restaurant

Modern Restaurant Management

Navigate to your Google My Business profile, click the GatherUp plugin from your top Chrome menu, and drop this link into a URL shortener. Reviews On My Website’s Google Review Widget does a great job of this. Collect Reviews via Your Website. Don’t Just Ask – Follow-up. Utilize QR Codes for Review Collection.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351
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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Getting New Customers (Acquisition).

Seating 221
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Before You Start Your Food Truck Business, Do These 5 Things

Restaurant Engine

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

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Social Media and Restaurants: The 6 Reasons Why You Need it

Restaurant Engine

Likewise, you can broadcast events, coupons/promos/specials, and let people know about new menu items. Through a consistent posting strategy, you can increase your restaurant’s reach by highlighting your menu items on your online accounts. 5: You Can Increase Website Traffic and Drive Business to Your Restaurant.