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What’s the Best Way to Advertise a Small Business?

Indoor Media

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. Profit generated from your advertising campaign.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. Location Based Advertising , which allows you to message your target consumers based on hyper local geography. Managing, Tracking, and Optimizing Results.

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Why Truth in Advertising Matters

Indoor Media

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

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How To Post Auto Shop Deals on Groupon – Plus 3 Things To Watch For

Indoor Media

The coupon giant boasts some significant benefits — targeted, local ads — but many users have seen its pitfalls. Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

This creates an opportunity for restaurants to bite into market share by enticing a budget-sensitive customer base with incentives like coupons and loyalty programs. Some of the most valuable insights for restaurants are found in general operations data, customer data and website data.

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Welcome to the Digital Advertising 101? Series!”

Indoor Media

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Create a website.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.