Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Indoor Media

OCTOBER 4, 2017

Hitting the ground running is important, and effective advertising and marketing are integral to both early and long-term success. But what is the best way to advertise your new restaurant ? Here are some strategies that you can follow for determining the best way (or ways) to advertise a new restaurant: Social Media.

Advertising 78

Advertising Social Media Coupons Customer Service 78

Modern Restaurant Management

JUNE 29, 2021

Create some seasonal buzz around your restaurant by offering a 4th of July menu on a new landing page, and spotlighting “red, white, and blue” meals, drinks, and more. Be sure to include an enticing Call to Action, such as a BOGO coupon, to keep diners engaged and coming back to your restaurant. Be Patriotic! Get Social.

Social Media 212

Social Media SEO Email Marketing Seasonal Menu 212

Modern Restaurant Management

JULY 6, 2022

With higher menu prices, consumers perceive the value gained from restaurant visits to be much lower and choose to spend their time/ money elsewhere as a result. Advertising before, during and after these key dates can help restaurants drive traffic at a time when people are more likely to spend.

Consumer Goods 197

Consumer Goods Coupons Loyalty Program Pricing 197

Indoor Media

AUGUST 22, 2017

A key to overcoming the fall slowdown is to get creative with advertising and marketing. Here are eight restaurant advertising tips for filling your tables this autumn: 1. This can come in the form of three fall-specific restaurant advertising tips: Boost the value of your coupons—maybe 30 percent off a meal instead of 20 percent.

Advertising 78

Advertising Seating Coupons Seasonal Menu 78

Bingage

NOVEMBER 11, 2022

Promotions and advertising : WhatsApp is also good for promotions and advertising for your business. For advertising you can share attractive brochures of your business which tells the information for your business, or any offers or discounts ads, any changes in the menu or food, specialties, combos etc.

Marketing 98

Marketing Coupons Point of Sale Advertising 98

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

NOVEMBER 3, 2022

Navigate to your Google My Business profile, click the GatherUp plugin from your top Chrome menu, and drop this link into a URL shortener. Using the power of QR codes on print advertising is a very effective way to bolster your Google reviews. Download the QR code, and add it where relevant to your print advertising process.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Even the way you display prices on your menu can affect what guests order.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Harbor Touch

JULY 21, 2023

Out-of-home (OOH) advertising has been a popular method for promoting restaurants for decades. But with the rise of digital OOH (DOOH) advertising, restaurants now have even more opportunities to drive foot traffic and increase sales. DOOH advertising offers several advantages over traditional OOH ads.

Advertising 78

Advertising Transportation Social Media Outdoor 78

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can also put your menu into them so that your customers can order again.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

Indoor Media

MAY 24, 2021

As the name suggests, Groupon harnesses the power of the collective — of groups — to bring its subscribers and users valuable coupons. They host coupons across just about every industry and from specific, well-known companies such as Nike, Amazon, and Walmart. Users can set up new coupon alerts for specific stores.

Coupons 78

Coupons Advertising 2008 Customer Service 78

Focus POS

OCTOBER 1, 2020

They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. While you can send customers coupons and specials offers, these are also great ways to keep them in the loop about happenings with your business.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Restaurant Engine

OCTOBER 14, 2020

Every day you go to work hoping and expecting to see more actual diners inside your restaurant excited to sample your menu. Nextdoor lets you choose the neighborhoods you want to reach, and you can even use their paid advertising options to reach more people. You have a lot of opportunities to advertise in your local area.

Marketing 118

Marketing Social Media Coupons Advertising 118

Goliath Consulting

MAY 31, 2023

Conversion Zones Tracks this progress with Conversion Zones, which are a powerful tool for tracking online to offline conversion in mobile restaurant advertising. For example, you can send a special offer or coupon to customers who are within a certain distance of your restaurant. How can Geo-fencing Help Restaurants?

Point of Sale 78

Point of Sale Email Marketing Advertising Customer Experience 78

7 Shifts

JUNE 4, 2021

Ideal menu price. To put it simply, your cost of goods sold is how much it costs you to produce a menu item. As you add together all of your menu items, you can determine the total cost of everything (to you) that you sell to your guests. It also plays a key factor in pricing your menu. Average customer headcount.

Point of Sale 416

Point of Sale Inventory Employee Relations Customer Service 416

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. 56 percent of diners said overall quality and taste matter most when choosing a restaurant to order pizza from.

2024 196

2024 Loyalty Program Food Order 2030 196

Indoor Media

JULY 27, 2017

In advertising, the term “effective frequency” or more simply, repetition, describes the number of times a consumer must be exposed to a message before businesses or marketers get a desired response. Make the rounds during dinner service and ask for their opinions on the menu, food, and service. Coupons are used by everyone.

Marketing 78

Marketing Coupons Advertising Customer Service 78

Indoor Media

MARCH 22, 2021

If you’re a new business, you might have invested in a professional photographer to help you capture your first round of content or menu photos. Many small businesses turn to grocery store advertising to build their brand. The hard part begins when you exhaust those resources and start creating new, daily content.

Advertising 78

Advertising Social Media Coupons Small Business 78

SpotOn

FEBRUARY 19, 2024

Symbols like shamrocks, leprechauns, and Guinness can serve as inspiration for décor or special menu items. Even if you don't change a thing on your menu, researching the dates and times of local St. Typically, patrons explore multiple bars offering exclusive drink specials or drink coupons with ticket purchases.

Bar 52

Bar Social Media Specials Coupons 52

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. For example, your ideal customers could be: Young families that want a kid's menu, great drinks, and to get home before 8. Is my menu accessible and legible? Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. Your digital menus offer promotional opportunities, as well. Think of them as coupons, or limited-time discounts. Make your gift card offering prominent in the space. Setting up promo cards for your restaurant is easy!

2022 197

2022 Online Ordering Loyalty Program Customer Experience 197

ChowNow

FEBRUARY 12, 2021

While in the past your customers may have traveled far and wide to taste your menu, chances are your most frequent customers now are the ones who live nearby. If you are already using ChowNow , it’s easy to share your direct ordering link to help Nextdoor users order from your menu. Engage with customers using Business Posts.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Gecko Hospitality

DECEMBER 18, 2019

Sure, money can buy you banner advertising, but there are also creative ways you can use free online tools to draw people in. Try tying your menu into national events, like Veteran’s Day (Show your military ID for 25% off) or Thanksgiving (Turkey dinner and all the fixings), or something else that ties into your restaurant’s theme.

Coupons 106

Coupons Social Media Email Marketing Customer Experience 106

Restaurant Engine

JUNE 2, 2022

Likewise, you can broadcast events, coupons/promos/specials, and let people know about new menu items. Through a consistent posting strategy, you can increase your restaurant’s reach by highlighting your menu items on your online accounts. Many are using live video as well as pay-per-click advertising.

Social Media 80

Social Media Website Management Coupons Customer Experience 80

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Tell them about your business and your menu items, and listen to their advice on quantities and locally-sourced products. Customers become loyal when they feel there’s a story behind every delicious menu item.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Tell them about your business and your menu items, and listen to their advice on quantities and locally-sourced products. Customers become loyal when they feel there’s a story behind every delicious menu item.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Indoor Media

DECEMBER 21, 2017

Word-of-mouth marketing and a little social media are not enough to attract customers; you need to be proactive, even a bit aggressive, with your marketing, advertising, and promotional strategies. This can be tricky on a limited budget, and too often, restaurants choose the wrong channels to invest their marketing dollars. Unhappy Customers.

Social Media 78

Social Media Coupons Advertising Customer Service 78

Restaurant Engine

SEPTEMBER 23, 2020

Finally, you don’t have to make your entire menu available for delivery if that doesn’t work for your restaurant. If you do offer your whole menu, make sure that it can all be sent out and received in an acceptable manner. Not only can you post on both platforms, but you can leverage their paid advertising options as well.

2020 94

2020 Marketing Email Marketing Social Media 94

ChowNow

SEPTEMBER 16, 2020

Create a digital menu. Your menu is one of the strongest sales tools that you have. According to MGH , 77 percent of customers will visit your website before deciding to patron your restaurant, and 65 percent said the menu was the biggest factor when deciding to visit a restaurant. An added bonus?

Social Media 148

Social Media Online Ordering Mobile Ordering Download 148

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. Words like secrets, coupon, sale inside, and awesome can increase open rates. Did you miss our new menu item? Guess how many items are on our menu? Open for coupon. You choose.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Sling

JULY 1, 2023

7) Fine-tune your menu Your restaurant’s menu is the heart of its identity. However, remember that you’ll need to source all of the ingredients and equipment required for each menu item. A massive menu may not be the best idea, as it might lead to unused or spoiled inventory. You can always add more menu items later.

Fine Dining 78

Fine Dining Cash Management Restaurant Law Consumer Goods 78

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78

Coupons Advertising Email Marketing Seating 78

Restaurant Engine

FEBRUARY 8, 2023

Potential and even current diners are using Facebook on their phone to learn more about you and your menu. In addition, Facebook is the perfect spot to build relationships, let customers know about menu items, events, and specials, and connect with your broader community. Instagram users are used to clicking on shoppable ads.

Social Media 59

Social Media Online Ordering Advertising Events 59

Cheetah

JANUARY 13, 2022

What’s more, advertising deals about non-core products, like restaurant merchandise and swag , boost alternative revenue streams. And with customizable rewards programs, digital punch cards, coupons and fun gaming competitions, TapMango both invites and excites customers while increasing the average lifetime value per head (or mouth). .

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Sling

NOVEMBER 24, 2021

This is a great advertising point and a unique draw for your business that is sure to bring in plenty of observers (and maybe even participants). Online social media is a powerful resource for advertising your grand opening, but don’t neglect traditional media outlets along the way. 8) Advertise On Custom Paper Cups.

Small Business 148

Small Business Social Media Advertising Events 148