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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. SONIC® Drive-In is introducing a new Under $2 Craves menu. Available at SONIC locations nationwide, the new menu features classic SONIC favorites including the Jr. Golden Menu. Green January.

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Do Coupons Really Help Drive Dining Traffic?

Restaurant Engine

Coupons can bring in repeat customers to your restaurant. One option that hits both of those marketing goals is the restaurant coupon. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty. By offering current customers a “come-back” type of coupon, you help strengthen their loyalty.

Coupons 80
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Menu Trends and Promotion Ideas for Winter 2022

Goliath Consulting

Winter Menu Trends. Chef Dana mentioned some of her favorite meals you can include in your updated winter menu, such as harissa-braised lamb shank with carrot puree and anise-scented yogurt and crispy skinned lemon chicken with smashed chickpeas and braised rainbow chard. Healthy alternatives. Restaurant Winter Promotion Ideas.

2022 88
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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

This menu price inflation has a number of causes, from higher raw-ingredient costs to an unprecedented labor shortage in the hospitality industry. In the survey cited above, 69 percent of respondents said loyalty programs incentivize them to frequent a restaurant more often.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Businesses use the 2D barcode in new, exciting ways every day. Up the personalization ante by providing QR code ordering.

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The Anatomy of a Good Coupon Ad: What to Include and What to Avoid

Indoor Media

Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . To be effective, a coupon advertisement must have a compelling and profitable offer, displayed in a way that is eye-catching and easy-to-read.

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Why Your Restaurant Should Abandon Coupons and Embrace Loyalty Programs

The Restaurant Coach University

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon.