Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Accurate Brand Personality Representation. Fast food chain Carl’s Jr.

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Marketing Loyalty Program Social Media Online Ordering 474

Social Hospitality: Restaurants

JUNE 22, 2020

The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. Plan Ahead. High Days and Holidays.

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Marketing Social Media Advertising 2007 440

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

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Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Modern Restaurant Management

DECEMBER 18, 2024

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. For restaurants, sourcing from these local markets offers a way to support regional producers while differentiating their menus with unique, high-quality ingredients.

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2025 Loyalty Program Social Media Fast Casual 419

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Modern Restaurant Management

MAY 27, 2022

Using images in restaurant email marketing is a great way to reach your current audience and expand as well. But how can I use images in my restaurant email marketing campaigns? But even if you stay within these parameters, you still need to test your images before sending out your email marketing. Include Webpage Links.

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Email Marketing Marketing SEO Social Media 508

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in.

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7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

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Modern Restaurant Management

JANUARY 9, 2020

These aren’t just adjectives explaining coffee flavors, but should also be terms that describe your coffee shop’s marketing campaigns. Keep reading as we share marketing tips designed to help small coffee shops better compete in today’s market. Here are three top places to advertise: Online.

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Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JANUARY 31, 2025

Two-thirds of restaurant leaders believe AI or automation will improve their business in each of the 15 areas we asked about, the most popular of which are marketing and promotions (77 percent), inventory management (77 percent), payments (76 percent), menu optimization (76 percent), and staff management (75 percent).

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Modern Restaurant Management

APRIL 25, 2022

Therefore, by designing and executing the best loyalty program, you can easily connect with more customers and keep them engaged with your brand. #2. Eliminates price competition in the market : Though customers usually get attracted to the brand that offers more cost-savings.

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Modern Restaurant Management

APRIL 9, 2025

Financial stability : Franchisees need a solid financial foundation to cover start-up costs and initial marketing efforts. Furthermore, the real estate, design and marketing support we offer enhances our capabilities as an ideal franchisor. Design : Collaboration on the building design and coordination with contractors.

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Franchise Franchising Loyalty Program Training 221

Modern Restaurant Management

DECEMBER 21, 2020

Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.

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Modern Restaurant Management

JANUARY 9, 2024

When considering expansion plans, restaurants should understand the demand in their local market as well as the competitive environment. How Restaurants Can Use Marketing to Drive Growth As restaurant work to drive growth through marketing, there are several steps that they should follow.

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Modern Restaurant Management

FEBRUARY 10, 2020

But, a restaurant’s brand identity – and visual brand design – is equally important and not to be forgotten. Your logo design is the visual symbol that will represent your restaurant to the world. Even if you have a unique business name , a generic logo design will quickly get lost. That’s staggering.

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Modern Restaurant Management

OCTOBER 22, 2021

This article will explore seven tips on using Facebook Ads to increase your market share of customers. It’s time to grab a bigger slice of the metaphorical cake of the restaurant marketing world! That way, they will be able to send them additional marketing material at other opportunities. The ad is visually engaging.

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Modern Restaurant Management

JANUARY 28, 2022

Once you’ve selected a suitable name, you will need to design your logo. When designing your logo, consider your target market. You will also need to do a bit of market research to see how your competition positions itself. The logo is well-designed and in the style of a conventional restaurant as well.

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Modern Restaurant Management

MAY 14, 2020

While this list is by no means comprehensive, three key best practices include: Ensure an Intuitive, Well-Designed Digital Presence with a Positive User Experience (UX). This isn’t just about ensuring a website looks nice. Analyze Online Conversations to Adjust Current and Future Strategies.

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Modern Restaurant Management

MARCH 17, 2021

The biggest factors to consider when developing one are: location, size, and design. Customers can identify with a brand that designs for them and creates a better customer experience. When picking a sign, the three main factors to decide are the type, location, and design. Sign Location and Design. Sign Types.

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EATER

FEBRUARY 27, 2025

Today, fast-food apps are essentially a 21st-century iteration of the loyalty program, a marketing tool that retailers have used for more than 100 years to keep customers coming back. But for my 29-year-old son, hospitality is a well-designed app that remembers him, that offers him opportunities to buy more easily.

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Mobile Ordering Loyalty Program Food Food Order 206

Modern Restaurant Management

APRIL 4, 2025

Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, social media marketing, and more. This includes looking at how the restaurant is running, looking at the people that are coming in, looking at the demographics and doing market research.

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Modern Restaurant Management

DECEMBER 11, 2020

In 2019, The Insight Partners, a research firm, estimated that the global RTD alcoholic beverage market would reach $40 million in 2027 from $26 million in 2018. So, where is the RTD alcoholic beverage market headed in 2021? Here are the five major trends shaping the RTD alcoholic beverage market next year. v took off.

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Modern Restaurant Management

OCTOBER 1, 2020

Generally, contract-tracing requirements are a component of hastily implemented patchwork regulations designed to limit the progress of the virus. Restrict data use : Limit use of PII to exclusively contact tracing; additional or different use, such as marketing or advertising, requires disclosure and consent.

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Marketing Restaurant Law Small Business Audits 309

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives?

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Social Media Loyalty Program Email Marketing Point of Sale 468

Restaurant Business

JUNE 11, 2025

11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Alongside the new menu, the chain has developed a new restaurant design that will serve as a blueprint for future openings. Many of the changes it is making are intended to help it adapt to these new markets.

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Fast Casual Front of House Back of House Leadership 182

EATER

OCTOBER 21, 2024

Instead, you’ll see signage about the health benefits of plant-based eating — the “primary drivers of consumer choice are personal benefit,” says Goldman — and the menu board, designed like any one in other fast-food chains. The bottom of the Yang’s Kitchen menu notes to diners, “We are working with Zero Foodprint to restore the planet.”

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Modern Restaurant Management

JUNE 9, 2023

Conduct Market Research Market research helps you define your business purpose. Carrying out sufficiently detailed market research with relevant data will help you define your niche and the ideal customer. They have to adhere to a set of common guidelines to ensure their business hits the ground running.

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License Document Hiring Fine Dining 408

Modern Restaurant Management

FEBRUARY 14, 2022

They want to see that you have researched your market , and your competition is part of that market landscape. First you need to identify a niche in your local restaurant market: something that is lacking in the local food scene that you could provide. Marketing Techniques. Menu and Price Points.

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Transportation Social Media Menu Pricing 575

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

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Social Media Food Safety Cash Management Kitchen Safety 539

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. There are three main steps to creating a winning restaurant Instagram marketing strategy.

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Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JANUARY 21, 2021

Like the QR code, DRV codes are designed to scan unique codes using a smart phone’s camera or an app to guide a user to a specific action. In the age of information, the average person is inundated with thousands of advertisements, memes, and informative materials each day. Advertising Advantage.

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Advertising Social Media Technology Customer Experience 348

Modern Restaurant Management

JANUARY 23, 2020

Since new customers have yet to try your mouth-watering entrees or exclusive cocktails, they focus on what’s around them: the atmosphere, as expressed by your interior design. Here are some key ways to get that Instagrammable bar or restaurant design your customers will love sharing. Focus on the Positives.

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Social Media Customer Experience Design Customer Service 384

Modern Restaurant Management

AUGUST 18, 2020

Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough. Localized and Customized Advertising.

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Entertainment Social Media Sports Advertising 450

Modern Restaurant Management

NOVEMBER 29, 2023

As such, PR is a powerful tool that can drive commercial success in tandem with your marketing strategy while also helping you navigate through the post-pandemic – new normal – for restaurants. Here are five essential tips for restaurants looking to level up with PR: 1.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

AUGUST 14, 2023

You focus on creating those wonderful dishes, and let us help you navigate the marketing. On top of the long hours and hard labor, restaurant owners have countless things to consider, including marketing and branding. Or maybe you have seen them online, but their marketing feels a little “too much.”

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Social Media Book Customer Experience Design 419

The Rail

MAY 22, 2025

From signage to internet marketing, consistency across all media helps to define your restaurant and creates cohesiveness. Platforms for connection abound from local farmers' markets, culinary festivals, to charitable fundraisers. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does.

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Social Media Front of House SEO Uniforms 130