Modern Restaurant Management

DECEMBER 10, 2021

Promotion and advertising are what we call a restaurant’s “secret sauce.” ” Let’s look at seven ingredients that you should include in advertising and promotional campaigns for your restaurants. Book in advance, or wait half an hour for a table. Emphasize Best-Selling Items. Net result?

Marketing 225

Marketing SEO Front of House Website Management 225

Goliath Consulting

SEPTEMBER 7, 2023

Mobile Optimization: The Pocket Sommelier With mobile searches surpassing desktop, it’s essential to: Streamline the booking process. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Opt for micro-influencers as they often have a more engaged local following.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Indoor Media

NOVEMBER 27, 2017

Print is one of the oldest tricks in the proverbial book of advertising. Personalized grocery store advertising as we know it emerged a few decades ago, as the popularity of coupons first emerged in the 1970s. And about 42 percent of Americans simply don’t trust advertising these days. Print Advertising.

Advertising 78

Advertising Magazine Small Business Coupons 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

EATER

MAY 3, 2024

For an introverted writer, going on a book tour was a shock to the system. On TikTok and Instagram, influencers blended adaptogens and powdered algae or collagen into smoothies. The podcasts I listened to advertised mushroom powders and nutrition powders. At times I was asked invasively personal questions.

Healthcare 96

Healthcare Online Ordering Food Order Influencer 96

7 Shifts

FEBRUARY 15, 2022

Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. So he created a universal training manual, his book— The Surprise Restaurant Manager. It's a full-on media company. That smartphone is your media center.

Social Media 450

Social Media Hiring Website Management Hospitality 450

The Rail

APRIL 4, 2023

Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. In 2023, the projected spending for social platform advertising for restaurants is over twenty-eight billion dollars. Wherever your ideal market can be found is where you should be advertising your restaurant.

Social Media 105

Social Media Front of House Advertising 2022 105

Modern Restaurant Management

FEBRUARY 10, 2023

Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Make the process as easy as possible, and the information complete so that visitors will be compelled to inquire if not book. Online ordering Delivery and takeout have risen since the pandemic. So make it count!

Social Media 193

Social Media Mobile Ordering Email Marketing Online Ordering 193

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Remember, word of mouth isn’t just person-to-person conversations.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season. Book Now" vs. "Get 10% Off").

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Sling

NOVEMBER 24, 2021

This is a great advertising point and a unique draw for your business that is sure to bring in plenty of observers (and maybe even participants). Online social media is a powerful resource for advertising your grand opening, but don’t neglect traditional media outlets along the way. 8) Advertise On Custom Paper Cups.

Small Business 148

Small Business Social Media Advertising Events 148

The Restaurant Times

DECEMBER 17, 2021

You need to focus on advertising your coffee specials on social media channels so that customers know they can expect the best taste and service from your coffee shop. So, build a great hype around product advertisements. Get Social Media Influencers Onboard. Respond To Customers . Source: Pinterest.

Social Media 98

Social Media Loyalty Program Merchandise Point of Sale 98

Next Restaurants

DECEMBER 18, 2019

As stated by experts at the Timmerman Group , proactive marketing “is marketing or advertising that places your product or service in the places where people are not already looking. Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers.

Social Media 103

Social Media 2020 Influencer Website Management 103

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can even send these after customers order takeout to make them feel appreciated.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

NOVEMBER 17, 2020

Nothing influences our performance more than the way we manage the human elements that flow through every aspect of our business. Their emotions influence their perspective and their decisions. Because marketing isn’t just about advertising; it’s about patience. But they are vulnerable to their thoughts.

Franchise 186

Franchise Franchising Operations Definition 186

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Touch Bistro

JULY 15, 2021

Optimize for Sales: Use menu engineering principles and a bit of behavioral psychology to influence the dishes that diners choose. Though every company is a bit different, most offer easy advertising options for your restaurant. Reservation apps let diners search for restaurants in their area and make bookings all in one place.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Get Beyond

OCTOBER 24, 2023

Look at your books and track sales for the past few months or up to a year if you have it. Increase advertising The ramp-up to Small Business Saturday is as important as the day itself. Working with another small business or influencer on Small Business Saturday can benefit you in several ways.

Small Business 52

Small Business 2023 Social Media Customer Experience 52

Tableo

JULY 11, 2023

To reach a larger audience, think about working with influencers or placing targeted internet ads. Create enticing marketing collateral Create eye-catching tabletop displays, posters and banners to advertise your happy hour deals and draw guests in. Read our post on digital marketing domination for more ideas.

Social Media 42

Social Media Seasonal Menu Reservations Customer Experience 42

Restaurant Clicks

FEBRUARY 5, 2020

Advertising on Facebook can help reach a huge, targeted audience with the right practices. . This is one of the biggest websites for booking tables, so it’s important that your reviews are positive. TripAdvisor also functions as a reservation booking website. There are over 50,000 restaurants on OpenTable. TripAdvisor.

2020 69

2020 Website Management Online Ordering Customer Service 69

EATER

JANUARY 9, 2024

The appeal of these stores lies in the specificity of their curation, and if Roman has already influenced what you eat and the shade of red lipstick you wear, First Bloom offers a new chance to create yourself in her image. The store balances the local with the international, and with the homemade. But seriously folks.”

Back of House 106

Back of House Tourism 2010 Consumer Goods 106

EATER

JULY 20, 2021

Why Morgan Neville’s Anthony Bourdain documentary fails to close the gap between the on-camera Bourdain and the person who performed him An obscure, 43-year-old chef and author of minor crime novels is reborn, after a sudden and unexpected literary success, into a life of global fame and influence.

Social Media 145

Social Media Entertainment Front of House Book 145

Sling

JANUARY 24, 2020

Variables that influence your potential customers’ buying decisions. Even before you sell your first product or book your first appointment, starting a small business — and the ultimate success of that business — depends, in large part, on planning. Advertising. Double-booking and overlapping shift notifications.

Small Business 78

Small Business Restaurant Law Customer Service Customer Experience 78

Xtra Chef

FEBRUARY 5, 2020

In Roger’s book Restaurant Success by the Numbers , he explains how to cost menu ingredients and then price a dish using your targeted food cost percentage. Factors that can influence the price include: The perceived value of your restaurant. Determine Your Target Menu Price. Step 1: Calculate Plate Cost. Competition.

Pricing 102

Pricing Menu Point of Sale Customer Service 102

EATER

JUNE 22, 2022

If you were an American parent in the early 1900s, odds were pretty good that you had a book called The Care and Feeding of Children on your shelves. Written by eminent physician Luther Emmett Holt, the book was a bestseller, reprinted 75 times in the quarter-century following its publication in 1894.

Food Supply 97

Food Supply Book Consumer Goods Supplies 97

EATER

SEPTEMBER 29, 2023

In the 1970s, the menus cross-pollinated; a Canadian menu from the time advertised grilled mahimahi as a “superb Hawaiian fish, treasured by gourmets the world over.” Shelves of antique books accent various corner booth seatings.” Martha Cheng The dining room at Hy’s Waikīkī today. Todd Korol The modern Hy’s Steakhouse in Calgary.

Back of House 116

Back of House Fine Dining 2011 Dine-in 116

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising. Remarketing ads aren’t placed in Google search results, but rather, on a website where Google advertising space has been purchased.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Modern Restaurant Management

DECEMBER 4, 2019

It’s worth pointing out that this tip is even more important for restaurants that don’t fit neatly into a "standard" category (such as modern fusion styles of cuisine that might blend two or three influences into something more original). Establish Your Atmosphere.

Consumer Goods 167

Consumer Goods Front of House Design Customer Experience 167

Restaurant Clicks

JANUARY 28, 2020

Invite Influencers. While live entertainment can be great, it can also be expensive to book a popular band, DJ, or artist. If you have any connections, use them to book entertainment that won’t hurt your business financially. . Invite Influencers. Influencer marketing. Unique Grand Opening Ideas for Restaurants.

Social Media 78

Social Media Entertainment Influencer Customer Experience 78

EATER

JULY 29, 2023

“People may be more inclined to try drinking borax if they can post about it online and go viral, but similarly the everyday non-posting user watching the video may see it as a trend fit only for (wannabe) influencers.” On Facebook , there’s a private group with more than 40,000 members devoted to ingesting or bathing in borax.

Social Media 98

Social Media Article Advertising Take-out 98

EATER

MARCH 14, 2022

That story, according to the books on this list, is one of new horizons. Above all, these books are a reminder that the story of cooking will continue to be told in invigorating ways, no matter what the world may be up to. The cauliflower burger makes an excellent introduction to the book. Cathy Barrow Chronicle Books, March 15.

2022 98

2022 Book Travel Take-out 98

Gourmet Marketing

SEPTEMBER 23, 2021

It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant. You can achieve this by putting together several tables, or allowing guests to book an entire section of your restaurant. Work with food influencers and marketing services. Source: [link].

Marketing 61

Marketing 2021 Social Media Website Management 61

Island Media Management

AUGUST 13, 2020

In this short but dense book, Berger, a Wharton School marketing professor, deconstructs viral messages (from TV ads to publicity stunts) in the past two decades, to see if interesting patterns are apparent. In our blog, we often emphasize that content should look like storytelling rather than ‘advertising’. It evokes strong emotions.

Beverage 64

Beverage Marketing Social Media Food 64

Restaurant365

JANUARY 27, 2022

You can use old fashioned promotional tools to advertise your QR code outside of your restaurant. Local weekly coupon books. It allows you to make informed decisions about popularity versus profitability so you can use that information to influence menu design. Restaurant door. To-go packaging. Google My Business profile.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

The Restaurant Times

DECEMBER 3, 2021

Host comedy nights, poetry nights, or even book reading sessions at your pub and see the difference in footfall. When you advertise the event, you can also urge attendees to dress up in costume to get into the spirit. Social Media And Influencers . Host a special event for local food influencers.

Events 52

Events Social Media Point of Sale Customer Experience 52

The Restaurant Times

MAY 10, 2021

You can create advertisements and pay to have them featured on various social media sites such as Facebook and Instagram. If you are lucky, you may be able to book some big-name musicians to perform at your restaurant. Use Social Media Influencers. This could be an in-house band of musicians, or a rotating set of musical groups.

Social Media 52

Social Media Email Marketing Online Ordering Customer Service 52

Island Media Management

AUGUST 13, 2020

In this short but dense book, Berger, a Wharton School marketing professor, deconstructs viral messages (from TV ads to publicity stunts) in the past two decades, to see if interesting patterns are apparent. In our blog, we often emphasize that content should look like storytelling rather than ‘advertising’. It evokes strong emotions.

Beverage 52

Beverage Marketing Social Media Food 52