The Comfort of Pumpkin During the Pandemic
Modern Restaurant Management
SEPTEMBER 9, 2020
shows Starbucks is wisely wielding the power of a popular seasonal weapon—The Pumpkin Spice Latte (PSL) to drive more customers into its stores as the summer winds down. While the PSL is a seasonal beverage reserved for the autumn months, Starbucks has offered it earlier and earlier every year.
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