Social Hospitality

FEBRUARY 16, 2022

While all these are important parts of the customer-brand relationship, marketers tend to use several well-tested strategies to draw people’s attention and trigger engagement. The key is to pivot to marketing strategies for Covid-19 that can work whether they’re in-person or online. Building Engagement for Offline Businesses.

Social Media 249

Social Media Customer Service Customer Experience Bar 249

Embrace the Suck

MAY 24, 2023

If this resonates, if you're desperate for a reliable team, and if your staff changes more often than the seasons, then a new strategy to banish this frantic turmoil is necessary. Instead, we should be on the offense, taking our recruitment strategy to the talent pool. Notice the emphasis on "active".

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

7 Shifts

AUGUST 26, 2019

Grow your restaurant's revenue with these three powerful restaurant revenue management strategies. Or, perhaps your restaurant's thriving, and you're searching for a few strategies to help boost sales. But it doesn't have to be if you implement the right strategies. What is Restaurant Revenue Management?

Management 408

Management Management Airlines Customer Service 408

Modern Restaurant Management

NOVEMBER 7, 2023

Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. And there are a few reasons that having a thorough, structured digital marketing strategy is imperative to the overall success of your restaurant or franchise.

Marketing 199

Marketing Social Media SEO Front of House 199

Modern Restaurant Management

AUGUST 8, 2023

The #1 recruiting strategy is retention. How to Hire covers everything you need to hire the right people, including: Clarifying mission/vision/values Understanding who you need Attracting high-quality candidates Running an effective hiring process Building a winning culture Recruiting is hard. It’s expensive and a huge distraction.

Recruiting 167

Recruiting Hiring Book Specials 167

Social Hospitality

FEBRUARY 16, 2022

While all these are important parts of the customer-brand relationship, marketers tend to use several well-tested strategies to draw people’s attention and trigger engagement. The key is to pivot to marketing strategies for Covid-19 that can work whether they’re in-person or online. However, offline is still going strong.

Social Media 195

Social Media Customer Service Customer Experience Bar 195

Modern Restaurant Management

OCTOBER 25, 2023

Factors that can influence unhealthy coping strategies in the restaurant industry include: A culture that encourages substance use. Excessive workloads. Expectations to pick up additional shifts. Low hourly wages with dependence on tips.

Management 183

Management Management Front of House Back of House 183

Modern Restaurant Management

OCTOBER 9, 2023

Drive-thru-specific bundles and value meals also remain a tried-and-true strategy. Consider suggestive selling, displaying a specially designed drive-thru menu with fewer items and bigger images, with the most profitable and easily assembled items placed at eye level.

Pricing 183

Pricing 2023 2022 2019 183

Sling

MAY 20, 2023

Organizational strategy isn’t just for big business anymore. But what exactly is organizational strategy, and why does your business need it? We’ll answer those questions in this article, give you four key features of a good organizational strategy, and show you the best way to get started. Here’s a brief description of each.

Leadership 148

Leadership Customer Service Pricing Marketing 148

Revel Systems

APRIL 23, 2024

An omnichannel retail strategy unifies marketing, offering a personalized shopping experience across all customer touchpoints online and offline. Traditional marketing tends to treat each channel as a separate entity: online users get one experience, retail shoppers another, and social media users another.

Retail 52

Retail Marketing Social Media Customer Experience 52

Modern Restaurant Management

SEPTEMBER 7, 2023

As Millennial homeownership surpasses Millennial renters for the first time, restaurants have a golden opportunity to engage this valuable demographic through targeted new mover marketing strategies. Millennials have been charting a new course for home ownership, with the number of Millennial homeowners reaching a staggering 18.2

Marketing 199

Marketing Loyalty Program Customer Service Catering 199

Modern Restaurant Management

JANUARY 31, 2024

This article delves into five effective strategies to seamlessly integrate UGC into your brand's journey, highlighting how these approaches can amplify customer voices, strengthen brand loyalty, and drive meaningful engagement in an increasingly competitive market.

Social Media 199

Social Media Email Marketing Influencer Customer Experience 199

Modern Restaurant Management

MARCH 2, 2023

Satisfying CX Delivering a satisfying customer experience (CX) is the #1 priority for companies, according to a recent study by Metrigy, a research and advisory firm that advises companies on technology transformation strategies. What is your payments strategy? Most consumers now expect vendor acceptance of digital payments.

Operations 158

Operations Loyalty Program Mobile Ordering Consumer Goods 158

Modern Restaurant Management

MAY 30, 2023

Here are three strategies to set your business and team up for a successful, profitable season. Once you understand your demand data and how employee time is utilized, consider strategies like cross-training employees, so they’re able to work across different areas or restaurant locations.

Communication 176

Communication Hiring Training Small Business 176

7 Shifts

OCTOBER 22, 2019

Creating an Instagram marketing strategy for your restaurant is just a part of getting your business up and running. Instagram is influencing menu offerings, restaurant design, and marketing strategies. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

JULY 19, 2021

An outsourcing strategy can help restaurants meet this ongoing labor challenge in what could be a new model for restaurants to consider, helping them operate more efficiently in the long term. In short, an outsourced strategy can address these heightened expectations without further straining labor challenges.

Guest Recovery 199

Guest Recovery Recruiting Front of House Customer Service 199

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both.

Marketing 224

Marketing Social Media SEO Website Management 224

7 Shifts

NOVEMBER 1, 2022

This guide covers everything you need to put together your first marketing plan, from the strategy behind it to the tactics and channels to use. Establish Brand Strategy. Utilize Marketing Strategies. Your marketing plan is a central place that outlines and informs your marketing strategy. Establish your brand strategy.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 12, 2024

As a proud, second-generation Bojangles franchisees at Georgia Foods, my family and I have tapped into a distinctive strategy that has boosted our profitability across our 41 Bojangles locations – catering.

Catering 106

Catering Coaching Communication Customer Service 106

Modern Restaurant Management

DECEMBER 1, 2021

An effective recall strategy is imperative for protecting your customers’ health and your brand’s reputation. New Digital and Automated Strategies Can Help. In 2018, there were a combined 656 FDA and USDA recalls , and there has been an 83 percent increase in Class 1 recalls of meat and poultry alone since 2013.

Management 191

Management Management Food Supply Food Safety 191

Modern Restaurant Management

OCTOBER 4, 2023

Best Practices In the ever-changing landscape of high-volume recruiting, effective strategies are essential for finding a large number of quality candidates in a short period of time. One effective strategy is to leverage networking events and industry conferences to connect with professionals in relevant fields.

Recruiting 88

Recruiting Hiring Employee Relations Technology 88

Open for Business

JANUARY 24, 2023

A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old.

Social Media 148

Social Media Front of House Download Consumer Goods 148

7 Shifts

NOVEMBER 29, 2022

Discovering the right tip out strategy for your team will come down to trial and error. It took some of these operators years to get to where they are today with their management strategies. Figuring out how to balance your business health with staff needs won't happen overnight.

BOH 195

BOH Restaurant Law Back of House Front of House 195

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Digital marketing strategies is rapidly evolving and it’s important to stay up to date with the latest restaurant trends and new technological advances to be ahead of other competitors.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

TastyIgniter

MARCH 10, 2024

From unique menu offerings to engaging events and effective promotions, this guide has everything you need to optimize your happy hour strategy. Implement these strategies to attract more customers, increase revenue, and build a loyal following. Learn the secrets of successful happy hour marketing for restaurants.

Innovation 105

Innovation Customer Experience Events Menu 105

Modern Restaurant Management

JANUARY 5, 2024

In an unstable market where share is up for grabs and positive cash flow can be a competitive advantage, make time to connect with internal teams and outside advisors to evaluate which financial strategies can help increase margins.

Supplies 114

Supplies Cash Management Food Supply Transportation 114

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. A thoughtful email marketing strategy can grow your restaurant’s customer base, get more guests in the door, and boost revenue. Why do restaurants need an effective email marketing strategy? That’s nothing to sneeze at.

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Modern Restaurant Management

DECEMBER 27, 2022

Modern Restaurant Management (MRM) magazine contributor Izzy Kharasch of Hospitality Works offers his best planning practices for restaurant operators as we approach 2023.

2023 168

2023 Magazine Hospitality Operations 168

Modern Restaurant Management

JULY 27, 2020

Due to the pandemic, restaurants everywhere were forced to examine their marketing strategies, to dig deep into their creative depths, and in many cases, move beyond their typical comfort zones. These have become an essential part of their brand and marketing mix.

Innovation 229

Innovation Marketing Loyalty Program Social Media 229

Restaurant Business

APRIL 25, 2024

This strategy can help operators elevate core menu items and create signature dishes by re-imagining everyday ingredients.

Menu 73

Menu Operations Food 73