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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370
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Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons.

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Olive Garden sales surge on delivery and free take-home meals

Restaurant Business

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If

Delivery 245
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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

You can also reach out to other local businesses or organizations to provide further context to search engines about your restaurant’s location. Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. It's an active marketing tool.

Book 195
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How To Optimize Menu Categories For Better Sales And Simpler Decisions

ChowNow

When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.

Menu 195
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Leveling the Playing Field: Technology Gives Small Restaurants Big-Brand Advantages

Modern Restaurant Management

With the rising costs of goods, consumers growing more conscious of spending habits, and private equity-backed brands popping up in communities large and small, mom-and-pops are in danger of adding to the failure statistics. Scalable solutions like self-service kiosks and predictive analytics are transforming the way small businesses operate.

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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Thats why 44% of restaurants are investing in restaurant technology tools to improve their business analyticsbecause customer data works. Or adjust your staffing schedule based on peak ordering times?