Modern Restaurant Management

NOVEMBER 22, 2021

Recent marketing research shows people now trust customer reviews and recommendations more than advertising, and surveyed marketers attributed a combined 58 percent of new customers to search engine optimization (SEO), online reputation and referrals. Referrals are just as important for restaurants as reviews.

Sustainability 568

Sustainability Guest Recovery Customer Experience SEO 568

Modern Restaurant Management

JUNE 11, 2025

You’ve likely built your reputation over decades through word-of-mouth, referrals, and personal relationships, not algorithms or likes. The same thing has been a learning curve for most legacy businesses. Adapting to the digital space can feel unfamiliar. But the reality is that today’s consumers discover brands online first.

Marketing 251

Marketing Social Media Customer Experience Consumer Goods 251

Modern Restaurant Management

APRIL 29, 2021

What do you offer that the others don’t – referral bonuses, paid time off, user-friendly digital tools, a supportive culture, etc. “What do you offer that the others don’t – referral bonuses, paid time off, user-friendly digital tools, a supportive culture, etc. Offer a generous referral bonus.

Fast Casual 553

Fast Casual Hiring Online Ordering Front of House 553

Goliath Consulting

APRIL 18, 2025

The ROI of Great Hospitality Restaurants known for outstanding hospitality often enjoy higher customer retention, more word-of-mouth referrals, and stronger online reviews. A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection.

Hospitality 221

Hospitality Email Marketing Mobile Ordering Customer Service 221

Modern Restaurant Management

FEBRUARY 18, 2022

Promotional Branding : Collaborate with food bloggers and influencers for referral and promotion of your in-house restaurant. Reward Reviews, Referrals, and Feedback. Billboards : Invest a bit in your brands with billboards to help market your in-house delivery business across your store and surroundings.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

Modern Restaurant Management

APRIL 2, 2021

. “Restaurants generally operate on thin margins, so they can’t afford to put a lot of money toward large bonuses, which makes referrals a great way to hire,” said Natasha Benda, Human Capital Management Consultant at Adams Keegan. Restaurant owners can use this tactic to provide small bonuses for successful referrals.

Loyalty Program 521

Loyalty Program Small Business Hiring Customer Service 521

Modern Restaurant Management

JANUARY 25, 2023

Investors can bring more than just capital to the table, they can show support for the mission in other ways including volunteering their time, leveraging their network for referrals and showing public support. Supporters might be able to volunteer their time, provide coaching or give referrals for potential investors.

Point of Sale 519

Point of Sale Coaching Social Media Take-out 519

Modern Restaurant Management

SEPTEMBER 7, 2021

For other operators, traditional referral bonuses for current restaurant employees can also be impactful. Make sure you communicate to your staff that you are looking for other high-quality team members like them and include a referral bonus to add motivation.

Hiring 520

Hiring Front of House Recruiting Back of House 520

Modern Restaurant Management

NOVEMBER 24, 2020

Use this time to invest in training, develop relationships with potential clients and referral sources, explore possible acquisitions or new markets, and upgrade outdated technology. Should you consider entering the food truck business? Does your dining room layout need a social distance inspired layout? Plan for Gaps in Your Budget.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

JUNE 4, 2020

Another way to recognize current customers is to establish a valuable referral program. Reward customer loyalty by offering exclusive discounts or special offers to show how much their business is genuinely appreciated. This way, all parties benefit! Communicate Health and Safety Measures.

Loyalty Program 504

Loyalty Program Social Media Customer Service Customer Experience 504

Modern Restaurant Management

JULY 13, 2022

Fostering a strong interpersonal connection with customers, undergirded by a deep understanding of their preferences, builds community and results in more referrals, more repeat customers, and increased business. Promotion and Loyalty Programs.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

Modern Restaurant Management

MAY 25, 2022

According to a Referral Rock article and a study conducted by Talk Triggers, “83 percent of Americans say that word-of-mouth recommendations from friends or family members make them more likely to purchase the product or service.” Incentivize Sharing. Your best restaurant and bar marketers are the customers themselves.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Modern Restaurant Management

JUNE 6, 2025

Want to create a loyal fanbase of regulars and encourage word-of-mouth referrals? Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors. Here’s how video can get your restaurant seen and build recognizable brand identity. Why Does Video Work?

Marketing 221

Marketing SEO Influencer Seasonal Menu 221

Modern Restaurant Management

JUNE 8, 2021

These referrals serve as free advertising and are an easy and effective way to gain new potential long-term customers. Because loyal customers not only spend more money over time but they can also serve as unofficial brand ambassadors, spreading the word about a restaurant to their friends and family.

Loyalty Program 531

Loyalty Program Point of Sale POS Email Marketing 531

Modern Restaurant Management

FEBRUARY 9, 2021

By maintaining a website that’s consistently updated, Google can then recognize the restaurant as a credible referral when people are searching online creating more traffic to the website and new customers. Furthermore, customers should be able to seamlessly make a reservation on the website as most restaurants require one for dine-in.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

SEPTEMBER 13, 2022

Hiring initiatives like raising wages, highlighting workplace culture, and introducing employee referral programs are being utilized across the industry. In Sterling’s annual leadership survey on hiring and retention trends in hospitality, we found that many businesses are leveraging similar tactics to overcome the competition.

Hiring 530

Hiring Employee Relations Leadership Restaurant Law 530

Modern Restaurant Management

SEPTEMBER 8, 2023

For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals. In addition, trust can help boost employee retention and reduce turnover.

Food Safety 520

Food Safety Allergens Food Loyalty Program 520

Modern Restaurant Management

FEBRUARY 17, 2022

Friend Referral. A good method for increasing your customer base is to offer rewards for referrals. The ratio of 10:1 for expenditure vs reward might be the right one for your business model, or maybe you would prefer to do 12:1 or 6:1.

Point of Sale 471

Point of Sale Social Media Online Ordering Food Order 471

Modern Restaurant Management

OCTOBER 23, 2023

Also, according to HubSpot, 71 percent of consumers are more likely to make a purchase based on social media referrals. Sharing behind-the-scenes content is a great way to engage your audience and build anticipation Instagram alone has over one billion active monthly users , making it a hotspot for food-related content.

Fine Dining 520

Fine Dining Marketing Social Media Influencer 520

Modern Restaurant Management

MARCH 27, 2024

Satisfied customers are more likely to generate positive feedback and referral business. Customer retention costs less than customer acquisition. Repeat customers tend to spend more than new customers.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

OCTOBER 31, 2022

These items also ensure orders taste just as delicious at home as in your restaurant, which can increase customer satisfaction, and hopefully result in repeat orders and word-of-mouth referrals. Find a Supplier who Understands Your Business.

Outdoor 474

Outdoor Food Supply Supplies Customer Experience 474

Modern Restaurant Management

DECEMBER 3, 2020

Or encourage customers to refer a family or friend to your restaurant during the month of December and use the promo card as a referral bonus. For example, when someone purchases a gift card from you, they receive a $10 promo card that can be used on their next order.

Loyalty Program 539

Loyalty Program Seasonal Menu Social Media Email Marketing 539

Modern Restaurant Management

OCTOBER 9, 2023

Additionally, employee assistance programs (EAPs) are valuable resources which provide confidential counseling and referral services for employees facing personal or work-related challenges. These programs cover the employer, the employee, and everyone in the employee’s household.

Employee Relations 492

Employee Relations Workshop Education Insurance 492

Modern Restaurant Management

JULY 16, 2024

"And any of these models can be further enhanced to make them more meaningful to customers and drive loyalty even more, with features such as: Member perks, referral bonuses, free intro period, etc." . "Pricing can also help define a program type," Lynch said. "And What should brands take away from this report?

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

The Rail

JUNE 6, 2025

Bold new cuisine and fresh ingredients increase satisfaction, motivating repeat visits and word-of-mouth referrals. #3 A good menu update also indicates that the eatery values taste, health, and community. 3 Improve Technology for Accelerated Service Consumers value faster orders and payments made possible by adding or enhancing technology.

Social Media 130

Social Media Consumer Goods Kitchen Safety Food Safety 130

Bingage

DECEMBER 24, 2019

Can a Food Referral program really boost Business Sales? Well, it can make or break both…although, there are several benefits of a referral program it totally depends on the type of referral program you are having. An ideal referral program attracts new customers as well as encourage repeat sales.

Loyalty Program 92

Loyalty Program Point of Sale Reference Online Ordering 92

Modern Restaurant Management

MARCH 16, 2022

Vocational rehabilitation referral. Temporary Assistance for Needy Families (TANF) recipients. Supplemental Nutrition Assistance Program (SNAP, or “food stamp”) recipients. Designated community residents. Former convicted felons. Supplemental Security Income (SSI) recipients. Summer youth employees. The long-term unemployed.

2006 538

2006 Hiring 2022 Food Supply 538

Modern Restaurant Management

AUGUST 24, 2021

Papa John's is announcing a $50 referral bonus and a $400 appreciation bonus to their employees, making this one of the most expensive and intense hiring pushes in the industry. Offer Additional Sign on Bonuses.

Hiring 493

Hiring Mobile Ordering Hotels Certification 493

Modern Restaurant Management

NOVEMBER 8, 2022

An employee assistance program or a referral source for mental health puts a company a step ahead in supporting its employees’ behavioral health needs. Employers today should be aware of signs of emotional and mental distress and know how to broach a discussion with the affected employee.

Management 504

Management Management Food Safety Hiring 504

Modern Restaurant Management

AUGUST 3, 2021

An easy way to do this is to formulate an employee referral program for your staff. The key to improving retention is making the team feel like they’re valued. Part of this is regular salary reviews, to ensure that jobs remain competitive and part is creating team cohesion. Hard Work Now Will Give You an Edge in Easier Times.

Hiring 531

Hiring Recruiting 2024 2018 531

Modern Restaurant Management

JULY 17, 2023

Achieving ISO certification can help your restaurant showcase your commitment to food safety and quality which can, in turn, increase key performance indicators (KPIs) like sales, profits, customer confidence and loyalty, referrals, employee retention, positive reviews, and more.

Innovation 416

Innovation Technology Certification Food Safety 416

Open for Business

MARCH 1, 2023

Employee referrals can be a restaurant’s most powerful tool any time there’s an open role. You can help those referrals happen more consistently by putting an official employee referral process in place. You can help those referrals happen more consistently by putting an official employee referral process in place.

Cash Management 78

Cash Management Recruiting Hiring Reference 78

Embrace the Suck

MARCH 22, 2019

Connect with people and ask for referrals. Have a referral program. Welcome the 25:25:50 referral program. The best tips for a referral program to work are these: It must be followed. You can’t promise to pay people and referral fee and not pay. Hope is NOT a strategy you want to invest in.

Recruiting 255

Recruiting Social Media Back of House Hiring 255

Modern Restaurant Management

JULY 24, 2023

AI can help restaurant operators improve customer trust in food safety, which is critical to driving KPIs like sales, loyalty, and referrals. AI technology has the potential to elevate various aspects of restaurant operations, improving transparency, validation, verification, communication, and sustainability.

Supplies 419

Supplies Sustainability Food Supply Food Safety 419

Modern Restaurant Management

JANUARY 23, 2023

Our Trip of a Lifetime contest sends team members who participated in an employee referral program to a five-star resort in Hawaii. We get dressed up in our fanciest duds for a paparazzi-worthy red carpet party to toast to our own film festival where each of our restaurants produce a team-representative film.

Coaching 493

Coaching Employee Relations Hospitality Social Media 493

ChowNow

FEBRUARY 7, 2025

Leverage word-of-mouth marketing, customer referrals, organic social media, SEO, and collaborations with nearby businesses to promote your restaurant without breaking the bank.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

DECEMBER 17, 2019

Since eatertainment environments are visually appealing, more opportunities exist for referrals. Eatertainment has become and remains successful according to these aspects: The activities offer a unique novelty that attracts guests. Customers now crave shareable experiences.

Entertainment 442

Entertainment Customer Experience Seating Sports 442