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How to Consolidate Your Gift Card Program to Promote Cross-Brand Loyalty

Modern Restaurant Management

As multi-brand operators seek new ways to reach their customers, gift card programs are one way to engage multiple customer bases at once. One initiative that makes this process easy is consolidating individual brands’ gift card programs into one single program. Incorporate a Loyalty Program.

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. Businesses can further enhance menus by highlighting bestselling items, supplying photos, and identifying menu items that don’t travel well. Prioritize Digital Experiences.

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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." Despite the value that appears to come from having deeper knowledge of loyalty program members, only about half (52 percent) of QSRs leverage third-party demographic data in their loyalty programs.

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How to Increase Restaurant Sales: 15 Strategies That Drive Revenue

ChowNow

Send out flows when someone places an online order, reminder emails for customers who haven’t ordered in a while, or monthly exclusive discounts to people who joined your loyalty program. Reward Repeat Customers for their Loyalty A well-designed loyalty program turns loyal customers into your most reliable source of repeat business.

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What Travelers Want in F&B and US Foods Scholars

Modern Restaurant Management

What’s Important to Travelers. SevenRooms released its “Checking In For F&B” report, which uncovered the most important things to today’s traveler when it comes to food and beverage at hotels. Loyalty rewards for their restaurants and bars: Almost 1 in 3 (32 percent). ” Building Loyalty.

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From Tools to Touchpoints: Reimagining Hospitality for 2045

Modern Restaurant Management

Today’s travelers want more than just a place to eat or a bed to sleep in. Looking at the decades to come, expectations will only deepen: wellness programming, ecological design, and culturally rooted hospitality will be baseline, not bonus. That pressure can stretch operations thin, but it also creates opportunity.

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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Food that naturally travels well—chicken wings, burritos, Chinese food—was bound to have a leg-up. Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Put your focus on first-party data.