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Hiring the Right Content Creator for Your Restaurant

Goliath Consulting

The wrong hire can lead to off-brand posts, low engagement, and wasted effort. That could be a photographer, a videographer, an influencer, or someone who can manage your social channels from strategy to execution. Thats where a skilled content creator comes in. But not all creators are the right fit.

Hiring 221
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Mastering Worker Classification: Seven Essential Tips for Restaurant Owners

Modern Restaurant Management

Independent contractors usually have greater flexibility, provide their own tools, and are often hired for specific projects or short-term engagements. Worker classification—whether an individual is an employee or an independent contractor—can be influenced by three key tests: New Department of Labor Test On January 10, the U.S.

Audits 418
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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

To rebound, I recommend hiring a trusted marketing professional or team that understands your vision and can execute strategies that help your restaurant thrive. Micro-influencer marketing can also be a goldmine. Sometimes, operators can unintentionally hinder their own growth by getting too involved in the process.

Marketing 380
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‘Influencer Network’ the FeedFeed Hit With Lawsuit Alleging Workplace Racism and Sexism

EATER

Your favorite food influencer has probably collaborated with the FeedFeed account, been featured on it, or promoted the hashtags in pursuit of a boost in followers and visibility. The FeedFeed describes itself as “the world’s largest crowdsourced publication,” and “the world’s largest epicurean social influencer network.”

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From Restaurant GM to Multi-Unit Leader: Why These Promotions Often Fail—and How to Fix It

Modern Restaurant Management

GMs are used to making the final call on scheduling, hiring, P&L, and guest experience. A great MUL must empower and influence their GMs rather than micromanage them. Instead of doing, they must coach,nurturing skills in their GMs to develop them into the next generation of in-the-trenches problem-solvers.

Coaching 322
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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

According to a December 2019 report by commercial real estate giant CBRE using data from eMarketer, Generation Z’s spending is now at approximately $143 billion per year, with an additional influence over $450.5 billion in spending by others. Watch the trends, and adapt accordingly. In 2020, meet Gen Z where they live.

Marketing 523
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‘Coming to Your Restaurant Should be in Everyone’s Feed.’

Modern Restaurant Management

Of course, you can’t control how people act these days, but you should try your best to hire people that want to work and take pride in doing a great service. This includes ensuring that an influencer is posting your food items on Instagram and TikTok or making a video about their experience.