Modern Restaurant Management
NOVEMBER 7, 2023
Effective full-funnel marketing strategies are vital for the success of any business, but are definitely the garnish on top for those in the food and beverage industry. The landscape of digital marketing is constantly evolving, presenting both challenges and opportunities for restaurant operators. This isn’t one of those cases.
Modern Restaurant Management
DECEMBER 10, 2021
Your customer’s word-of-mouth advocacy is an invaluable marketing strategy. If you pull a joker, the meal is on the house. Make Use of Local SEO and Content Marketing. Aside from using Google My Business, you may also use content marketing to promote your restaurant. Let the pictures speak a thousand words.
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7 Shifts
AUGUST 12, 2020
So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.
Modern Restaurant Management
SEPTEMBER 20, 2022
Marketing strategies and tactics can sometimes be an afterthought. The challenge now is that the twin influences of social media and social distancing have transformed how word gets around. There’s also no need to compensate influencers to star in these videos. Word of mouth is very powerful.”
7 Shifts
JANUARY 7, 2021
As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?
Modern Restaurant Management
APRIL 26, 2022
We'll look at what artificial intelligence is and how it's being used in three different areas of the restaurant industry: back of the house, front of the house, and marketing. Let's start with the back of the house.
Culinary Cues
OCTOBER 24, 2020
These aspects include: décor, skill level of staff, style of service, pricing, profit, type of vendors selected, kitchen layout, equipment selection, marketing and advertising, pay scales, dining room seating, type of china, glassware and flatware, even the location and color scheme for the exterior of the restaurant.
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