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15 Must-Have Restaurant Marketing Tools in 2024

7 Shifts

You got into this business because of your passion for food and hospitality. But the revenue restaurants get from digital channels like their mobile apps and websites surpasses the 32% of revenue they generate onsite and 26% over the phone. Price: Free (1,000 monthly emails), Essentials - $6.50/month

2024 221
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On the Road to Relief: Restaurant Trends and Opportunities to Watch

Modern Restaurant Management

Adapt to Growing Price Fatigue Since the pandemic, controlling food costs has been a major challenge for restaurant operators. When prices for staple ingredients like chicken rose dramatically in 2023, restaurant operators were forced to increase their prices. Full-service menu prices climbed 4.5

2023 191
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The Secrets to Successful Catering

Modern Restaurant Management

Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.

Catering 193
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Understanding Restaurant Profit Margins: A Clear Path to Success

ChowNow

Running a restaurant is a balancing act of managing expenses and maximizing revenue. Overhead Costs: Rent, utilities, and other fixed costs must be managed efficiently. Menu Pricing: Setting the right prices that reflect the value and cost of your offerings is crucial. High COGS can eat into profit margins.

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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. I think I was most surprised by the fact that 72 percent of FSR operators said they had a dedicated website – I thought this would be higher. What results did you find surprising and why?

2024 199
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TWENTY COMMON MISTAKES INDEPENDENT RESTAURATEURS MAKE

Culinary Cues

Well, you have all heard the statistics about success and failure when food and beverage are involved, so I won’t repeat them. Again, turn to the National Restaurant Association for guidance. [] PRICING YOUR MENU BY COMPARISON. Every business requires controls in pricing, consistency, quality, and cash handling.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

How do you manage your restaurant in a modern and efficient way? Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.