Boosting Profits One Sip at a Time: The Power of Specialty Beverages
Modern Restaurant Management
MAY 21, 2024
In its place, we’ve seen an explosion of specialty beverages that serve as enticing add–ons or stand-alone orders. The data paints a juicy picture: 80 percent of respondents in our Q1 2024 survey of 600+ people reported ordering specialty drinks multiple times a week despite reporting a decline in their overall restaurant visits.
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