7 Shifts

OCTOBER 22, 2024

Collaborate with nearby businesses for events or promotions, and ask them to include a link to your website on their site. Photos of your menu items, ambiance, and even happy customers will give potential guests a glimpse of the dining experience you offer. Use it to share updates, special events, or new menu items.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

DECEMBER 31, 2024

From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.

Beverage 450

Beverage 2025 Fine Dining Guest Recovery 450

Modern Restaurant Management

DECEMBER 11, 2024

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.

Merchandise 419

Merchandise Sports Social Media Seasonal Menu 419

ChowNow

MAY 2, 2025

The right restaurant newsletter doesnt just share updates; it keeps customers invested in your brand, your menu, and your next move. Its your chance to turn casual diners into consistent regulars, promote new menu items before they even hit the table, and build a real sense of community around your restaurant.

Email Marketing 195

Email Marketing Loyalty Program Social Media Seasonal Menu 195

Modern Restaurant Management

MAY 29, 2025

By scanning this type of QR code, customers can opt-in to receive upcoming event details, promotional drops, happy hours and more–and should they choose an event of interest, they can even add it to their own personal calendars, ensuring they never miss out on the fun.

Menu 371

Menu Loyalty Program Download Customer Service 371

Restaurant Business

JUNE 20, 2025

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If

Delivery 236

Delivery Fast Casual Leadership Point of Sale 236

ChowNow

FEBRUARY 28, 2025

This includes hours of operation (including holiday updates), your website link, phone number, and menu. Creates a sense of exclusivity : Special perks make customers feel like VIPs, strengthening their connection to your brand. Weekend-Only Deals : Feature a special menu item or exclusive discount available for just a few days.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JANUARY 26, 2022

Holidays provide restaurants with the opportunity to capitalize on the special moment by offering specials, events, and so much more exclusive to the holiday. Create a Prix Fixe Menu. A prix fixe menu also gives off an air of elegance. Host a Party or Event. Upsell with Valentine’s Day Specials.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

7 Shifts

JULY 10, 2020

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. 1 Set goals for the event ?? Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Plan your staffing ?????

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

NOVEMBER 24, 2024

For instance, "Discover which menu items are most popular among our target market" is a clear and focused goal. If your market research goal is to introduce a new menu item, you can measure its success by tracking its sales and customer feedback. Instead of having a vague goal like "Improve my business," make your goals more specific.

Marketing 370

Marketing Social Media SEO Customer Service 370

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. If youve got a big outdoor patio, maybe a summer evening special event is the best move. Most importantly, know your audience.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

7 Shifts

OCTOBER 28, 2024

Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.

Point of Sale 195

Point of Sale Merchandise Seasonal Menu Bar 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order. can go a long way.

Email Marketing 195

Email Marketing Marketing 2025 Online Ordering 195

Goliath Consulting

DECEMBER 12, 2024

The holiday season brings bustling crowds, higher sales, and festive celebrations, making it a prime time for restaurants and bars. These best practices can help you maintain a safe and enjoyable environment during this busy season. These best practices can help you maintain a safe and enjoyable environment during this busy season.

Bar 195

Bar Cash Management Seasonal Menu Restaurant Law 195

7 Shifts

OCTOBER 22, 2024

When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

FEBRUARY 7, 2025

Increase sales by promoting high-margin menu items and special offers. Factor in seasonal trends: If your restaurant has seasonal peaks and slow periods, adjust your budget accordingly. You might need to spend more on marketing before busy seasons and scale back during slower months.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 12, 2022

As a restaurant, you’ve got the opportunity to feed into that joyful excitement with special events for the season, so grab the chance before the winter holidays takeover! Serve Special (Spooky) Food and Drinks. Half the fun of Halloween is dressing up in something special. Incentivize.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

FEBRUARY 5, 2025

This "Super" special edition of Modern Restaurant Management (MRM) magazine's Research Roundup has a Super Bowl theme. MVP Menu Performances More than 200 million people tuned in to the Super Bowl last year—many with a plate of wings in front of them. The steepest decline happened between 6-9 p.m.,

Food Order 309

Food Order 2024 Delivery Sports 309

Restaurant Engine

DECEMBER 11, 2024

Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.

Events 52

Events Specials Workshop Entertainment 52

Modern Restaurant Management

DECEMBER 27, 2024

For example, a POS system that integrates with your loyalty program and email marketing platform can automatically send rewards or special offers to frequent diners. For instance, restaurants can offer VIP perks like early access to seasonal menus or invitations to exclusive chef-curated events.

2025 275

2025 Loyalty Program Email Marketing Customer Experience 275

7 Shifts

NOVEMBER 15, 2024

How do you prepare your team for special events or holiday rushes? Can you give an example of how you’ve managed a large event or special occasion at a restaurant? As a restaurant manager, how do you prepare your team for special events or holiday rushes? Clear communication is also key.

Leadership 195

Leadership Management Management Operations 195

The Rail

JUNE 23, 2025

While the endeavor itself can be plagued with challenges like formulating the perfect menu or simply getting the word out, success isn’t impossible with the right considerations and tools along the way. The value of location in relation to business isn’t a new concept.

Food Truck 130

Food Truck Social Media Food Seasonal Menu 130

The Rail

FEBRUARY 7, 2025

Leveraging engaging and authentic video content allows restaurants to showcase their menu offerings, build a recognizable brand identity, and create a loyal base of regulars and word-of-mouth referrals. Showcasing New Menu Items and Specials While many aspects of a restaurant shape the experience guests have, the most important is the menu.

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

FEBRUARY 2, 2023

Host a Speed Dating Event COVID impacted everyone’s love life. A speed dating event is a fun and classic way to meet new people. Present Quarterly Tasting Nights A tasting menu offers an exclusive and exciting experience for all guests. Businesses should consider a singles night where everyone can mingle with others.

Fine Dining 474

Fine Dining Customer Experience Events Seasonal Menu 474

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Others tend to emphasize their cheaper menu options. A quick look at your POS data will identify the top three selling items on your menu.

Marketing 567

Marketing SEO Front of House Website Management 567

ChowNow

JUNE 20, 2025

It gives people everything they need to make a decision about where to eat, including business hours, phone number, location, menu, photos, reviews, and links to online ordering, all in one place. A blurry menu photo from 2018 isn’t a good look. Look for outdated menu items, old promotions, or incorrect business information.

Online Ordering 195

Online Ordering Website Management Customer Experience Seasonal Menu 195

Modern Restaurant Management

SEPTEMBER 11, 2023

By analyzing customer preferences, dining habits, and feedback, AI chatbots can send personalized messages to engage customers with new menu items, exclusive offers, and meal recommendations. Within a single chat interface, consumers can go through the entire menu, choose food and beverage products, add them to their cart, and make payments.

Technology 538

Technology Seasonal Menu Online Ordering Customer Service 538

Modern Restaurant Management

JANUARY 7, 2021

This is not some special type of email marketing. Highlight Your Menu. Most customers want to look at the menu before heading to a specific restaurant to eat. With this in mind, you can highlight your menu items through a video. Seasonal recipe tutorials. Spins on local cuisine or twists on your staple menu items.

Email Marketing 572

Email Marketing Marketing Customer Experience Seasonal Menu 572

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

ChowNow

JUNE 27, 2025

What diners first see: After clicking on your GBP in the sidebar, customers will see your restaurant listing, including photos, hours, reviews, contact information, your location, menu, and links to your restaurant website and online ordering system. Add high-quality photos. family-friendly,” “vegetarian options”) 2.

Website Management 195

Website Management SEO Book Customer Experience 195

Modern Restaurant Management

MAY 26, 2022

Many restaurants are doing this by raising prices, cutting costs, taking items off the menu, and making do with lean crews. We have worked with a client that specialized in another category, but when it came to produce, they were not sure how to improve.

Management 457

Management Management Webinar Seasonal Menu 457

The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Explain the reasons behind the move whether it's to accommodate growing demand, enhance customer experience, or introduce new menu offerings.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

7 Shifts

OCTOBER 10, 2019

October has arrived, the leaves are falling, and spooky season has officially begun. With over 20% of restaurant staff reporting that Halloween is the busiest holiday at their restaurant, you shouldn’t shrug off the spooky season. Halloween Specials and Menu Ideas for Restaurants and Bars ????? fake, or real!)

Specials 231

Specials Bar Seasonal Menu Events 231

7 Shifts

JULY 22, 2022

Warm weather is here, and patio season is upon us. Make sure you have enough staff to cover the busy summer season with 7shifts’s Hiring Tool. With more customers dining inside and out on the patio this season, you need the ability to create custom tip pools that fit your restaurant’s needs. Special Events.

Tip Distribution 391

Tip Distribution Certification Document Outdoor 391

Modern Restaurant Management

NOVEMBER 23, 2021

By leveraging advanced tech solutions that enhance guest experiences and deepen customer relationships, operators can increase guest loyalty to lock in key customers as spending habits change and the holiday season ramps up. Use marketing automation tools to send an email letting them know about an upcoming holiday dessert tasting menu event.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

JUNE 12, 2025

Think seasonal menu items, weekend-only bundles, or one-day-only discounts; the urgency motivates guests to take action soon. The best part is these promos don’t require big budgets or deep discounts, but they consistently boost restaurant sales while keeping your menu new and exciting.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195