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"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." The idea for a dedicated merch program originated from my belief that a brand isn’t just a physical space or a menu—it’s a lifestyle.
Reevaluating the prices of your drinks and knowing the types of drinks you sell can help you earn more for each bottle, as well as implementing portion control and even redesigning your menu. Calculate the cost of each drink on your menu, including the cost of the alcohol, garnishes, mixers, and anything else that goes into the drink.
The chain will slash prices by around 5 yuan on frappuccinos, tea lattes, and other selected menu options as consumers become more price-conscious. The limited-edition drop includes an Ethiopian coffee, an ACME porcelain cup and saucer, and exclusive merchandise. The renewal builds on Lavazza’s decade‑long tennis event sponsorship.
While menu pricing and food costs are critical factors, there are often overlooked opportunities that can significantly boost the bottom line. Introduce wine pairings or tasting events with online booking options. Consider: Using event management software to streamline inquiries, bookings, and deposits.
Complex Revenue Streams: Revenue can come from room nights, food and beverage sales, event bookings, spa services, merchandise sales, and more, each with different recognition rules and tax implications. For restaurants, it might mean analyzing peak hour sales per cover or average check size to inform menu pricing.
This is all the income from your food and beverage sales, catering, branded merchandise, packaged goods, venue hire, etc. Your Cost of Goods Sold are your food and beverage costs along with the cost of any merchandise you sell. You should be able to find this data in your POS reporting. Labor costs. Overhead costs.
Patrick's Day remains a crucial event for beverage suppliers and operators, particularly in cities with rich Irish heritage like Chicago and Boston. Gross merchandise volume (GMV) rose 45 percent in Cleveland during the women’s championship but only 2 percent in Phoenix for the men’s. ”
The Darden Restaurant-owned brand rated top for fast service, fresh food, accurate orders, and customizable menu options. YouGov’s State of the plate: US casual dining report 2025 finds Olive Garden leading the highly competitive restaurant category, especially middle class Americans.
It also zooms in on current challenges faced by owners/operators, menu prices and inflation, and tech/AI implementation. While guests may still be feeling the pain of rising menu prices at restaurants, fewer restaurants said that they raised prices this year compared to last year. The average ticket size grew by 2.6 percent), rum (-9.1
The Berlin-based roastery opened its inaugural UK café in Fitzrovia, introducing its single-origin pour-overs and espresso-focused menu to London as part of its expansion into premium hospitality markets. Davis, California, US) Events & competitions Mon, 7 Jul – La Marzocco will take the Out of the Box event to Milan on October 17-21.
We gravitate that way in our thinking towards other areas of our business, including looking at new products to add to our menu. Let’s take a look at some non-product ways of bringing value to our customers and spark some innovative thinking beyond your menu offerings. Was the menu confusing or the ordering process complicated?
POP UP RESTAURANTS give a chef the opportunity to experiment with concepts, menu items, styles of service and preparation, and even multiple locations. Renting shelf or cooler space for your product places the merchandising, collection of cash and credit, and facilities maintenance in the hands of the store.
The Backdoor “Secret” Menu features six secret menu items currently, and they are exclusively available for dine-in to The Velvet Room (Velvet Taco’s loyalty program) mobile app users only. Exclusivity can apply to more than just menu items. Additionally, the Backdoor “Secret.”Menu
Menu - Your menu page is one of the most important pages of your restaurant's website. Rather than uploading a PDF of the menu, create a text-based web page for it. This method is mobile-friendly and makes your menu easily searchable. Can customers see menu items without zooming in on a PDF?
Offering additional services, like delivery and takeout, meal kits and subscription boxes, and even catering and hosting special events can unlock new growth opportunities. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit.
Almost every restaurant with liquor on the menu has their share of creatively named house cocktails and luring drink specials, but is your restaurant making the most of its beverage program? Once you have their ear, most will help you develop innovative marketing events. Want to stay on top of what’s new in the bar business?
This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness. Creating and optimizing the menu based on US Foods’ exclusive food-costing tools, industry analysis and recipes designed by in-house chefs that focus on both profitability and diner trends. ” DoorDash Partners with NBA. .”
Sze was hosting an event, “An Evening with Dragons,” to celebrate the commencement of the annual Dragon Boat Festival, and Li was tasked with designing the poster for the event. My designs range from branding (logos, menus, merchandise) to physical assets (wallpapers, lighting, and events) to digital assets (social media, emails).
Further, it has the potential to help customers place their orders where the menu can display past preferences and also upsell based on the available data. This trend will manifest itself at many levels, whether in retail labeling or how restaurants describe their menu items to customers.
They create a website for you so that you can easily update critical business information like your menu and hours without having to worry about design. Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities.
As the restaurant industry faces an ongoing crisis, pop-up chefs confront unique challenges during the pandemic Three months ago, Omar Tate was serving an $150 eight-course tasting menu out of a penthouse event space in New York’s Financial District. The meal was never just a dinner, nor was it a gallery exhibition. Jessa Carter.
If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Consider things like merchandise sales, inventory sales, or private cooking lessons. Revamp your menu Have you always wanted to reinvent your menu? Which dishes on your menu are the most popular?
Through regular posts, you can remind people of your menu, special deals, and events you’re hosting. Helps you understand customer preferences Social media is a straightforward way to learn what dishes, deals, or events excite your audience. They’re a quick and cost-effective way to receive feedback.
The event will take place at 10:00 A.M. ” The annual event taking place in Philadelphia this year is part of a first-of-its-kind culinary tourism partnership between the James Beard Foundation and VISIT PHILADELPHIA, shining light on chefs and the region’s cuisine and culinary missions. .
Competitors have 30 minutes to create a menu, 4 hours for allotted cooking/service time, and 30 minutes for clean-up. The winning team of chefs will successfully prepare and present a four-course menu, utilizing a mystery basket of 16 fresh, seasonal ingredients, as well as demonstrate a mastery of cooking technique.
The event was open to local pizzeria owners, makers, and suppliers from across the country for a day of discussion around the top challenges and opportunities facing today’s independent restaurateur. " Cathy Nash Holley, publisher and owner of Flavor & The Menu, is no stranger to The Flavor Experience. ."
What’s more, advertising deals about non-core products, like restaurant merchandise and swag , boost alternative revenue streams. In 2017, for example, Starbucks collected 30% of their revenue via mobile payments on their Starbucks Rewards member’s app, which supports buying Starbucks merchandise anywhere.
Offering customers seasonal items such as mince pies, panettone, bibingka, and rugelach is also a good idea – whether it’s on your menu or available to take home. It’s the perfect opportunity for you to sell gifts such as specialty roasted coffee, brewing gear, and other related merchandise. . A barista pours milk into a cup.
It could be a themed-dining experience , a menu featuring seasonal ingredients , or a collaboration with a guest chef. Create a Limited and Focused Menu With a pop-up restaurant, keeping the menu limited and focused is essential. A smaller menu can improve quality control and offer a more cohesive dining experience.
The next event will be Cup of Excellence Indonesia, which will take place on 16 February. The multi-year partnership will see the veteran-owned coffee roaster serve its products at NHRA events nationwide. The theme of this year’s event is “Connecting the Coffee World”, with more details to be announced soon.
Food & beverage sales report A food and beverage sales report breaks down revenue from different menu items, giving you an idea of the best-selling dishes and optimizing your menu accordingly. “You could also use this time to try out a rotating daily menu for consistently new offerings and optimal freshness.”
Allen comes to Checkers & Rally’s with a proven track record of success in the restaurant industry and deep expertise across brand strategy, menu and marketing, franchising, restaurant technology, and restaurant operations, among other disciplines. Taco John’s is initially focused on markets where it already has a presence.
The company is exploring collaborations with corporate partners and charities, as well as merchandise sales, to keep its mission alive. "When Through this process, restaurants are able to cross-utilize their existing equipment and supply chains to offer a broader menu to their customers, ultimately creating new sources of revenue.
The Brick & Mortar store model, which ranges from 1200 – 2000 sq feet, has a specific layout designed for efficiently producing the entire The Dolly Llama menu and properly displaying logos and branding to maximize presentation and The Dolly Llama’s merchandising. Signature Shakes are another brand staple. This Is It!
Monitor your menu Make sure you’re pricing your menu to maximize gains. Some POS systems even allow you to identify which menu items are most ordered, or that yield the highest margin—so you can design a smarter, more profitable, menu. The latter involves tweaking your menu or other items on offer.
Accessibility and convenience for guests Make it easy for potential customers to find baseline information about your restaurant, like location, menu, hours of operation, and contact details. Consider components like the navigation bar, home page sections, menu, press coverage, and photo galleries. A standalone menu page.
corporate clients, functions/events), gaining recognition from peers or tourists. It is the same issue when writing a menu. Some of the outcomes could be: Connecting better with and rewarding existing customers, reaching out to new audiences (i.e. Create impactful posts that reflect your brand.
QR Coder Ordering at the Table – Me&U, Mr Yum, OrderUp and Bopple are popular choices, dynamically linked to your menu so that they always show what’s available. Make sure they are also available on your e-commerce site for merchandise and delivery orders. Scan the QR Code or tap on the order disc for an NFT connection to the app.
Your Menu: 93% of people view menus online prior to dining out. Build a proper HTML version of your menu – not just a PDF – that’s easy to navigate and includes the most up-to-date information. You should also include links to any third-party delivery platforms you use, such as Uber Eats and Door Dash. Sweet Jesus.
It’s an all-important metric that influences everything from menu pricing to operational decisions and beyond. Measure the impact of changes: Did that new menu item boost your profits? Could you host cooking classes, private events, or even sublet to a complementary business during off-hours?
For a barbecue restaurant working an average of three business days per week at a regular location plus one day per weekend at an event, the earning potential could be around $8,600. Barbecue menu items, such as pulled pork, brisket, and ribs, have been trending in restaurants. Host events . BBQ Restaurant Profit Margin .
Merchandise. If you want to support a cause with an event at your establishment, or raise awareness for a public issue, don’t be afraid to. The fonts you use on your menu, logo, and throughout your restaurant should reflect your overall theme. What is Restaurant Branding? This includes but is not limited to your brand’s.
While you’re building your website, make sure you’re mindful of where you’re including key business information – your menu, contact information, hours, and location are some important places to start! Update Your Online Menu. Help customers find exactly what they’re looking for by updating your online restaurant menu.
Monitor your menu Make sure you’re pricing your menu to maximize gains. Some POS systems even allow you to identify which menu items are most ordered, or that yield the highest margin—so you can design a smarter, more profitable, menu. The latter involves tweaking your menu or other items on offer.
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