6 major restaurant marketing flops
Restaurant Business
MARCH 26, 2024
Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.
Restaurant Business
MARCH 26, 2024
Marketing is vital for restaurant chains. But when a key strategy fails, the result can sometimes spell disaster. Here are six ideas over the past decade that failed.
Apicbase
MARCH 28, 2024
Understanding what influences your restaurant profit margin helps you assess the success of the business and make positive changes. A slight improvement in your net profit makes a huge difference. It’s worth, therefore, investing in improving operations to boost your margin. In this guide, we’ll examine the definitions and calculations for different types of restaurant profit margins and discuss the best ways to improve them through better inventory and purchasing management, tech integrations,
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Crunchtime
MARCH 26, 2024
From the Big Dance to the Big Mac, sports teams and restaurant teams alike need winning strategies to consistently succeed. As the madness of the NCAA tournament reaches its peak, it’s a good reminder to take a close look at the critical strategies or "plays" your restaurant is running. And, there’s no better way to learn than from the pros themselves.
Chef's Resources
MARCH 27, 2024
March 27, 2024 – by Jessica True How to Use SMS Marketing for Restaurants to Boost Sales The average person sees a constant stream of emails, social media ads, and notifications every day. Getting your restaurant noticed in this deluge is tough. What you need is a way to cut through the cacophony of noise […] The post SMS Marketing for Restaurants to Boost Sales appeared first on Chefs Resources.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Apicbase
MARCH 28, 2024
Restaurant back-of-house operations form the backbone of a restaurant’s success. The back-of-house (or BOH) manages crucial elements that impact cost control and profitability. These include food production and inventory management. Additionally, the BOH handles food safety and restaurant administration. The back of the house supports the front of the house (FOH), enabling the customer-facing team to focus on serving a memorable experience.
The Eat Restaurant
MARCH 26, 2024
Are you seeking a leadership role in the hospitality industry that combines a passion for food, providing excellent customer service, and inspiring the best in your team members? If so, managing a restaurant could be something you'd be interested in doing.
Restaurateur Connection brings together the best content for restaurateur professionals from the widest variety of industry thought leaders.
EATER
MARCH 28, 2024
Marcus Eakers Despite its lame typography or weird texture, the dumbest cup in your cupboard serves an invaluable purpose The reason people often talk about having a favorite or even a “best” mug, but far less often of a favorite bowl (and hardly ever claim to have a favorite plate) is because even in these informal times, most people still buy their dishes in matching sets, whereas they accumulate mugs.
The Rail
MARCH 27, 2024
By Emma Carter, Contributor The 2024 National Restaurant Association report shows that sales are up and restaurants are hiring. However, labor and food costs have gone up and consumers have become more value-conscious. Guests are also looking for more personalized dining experiences. Restaurants need to find ways to analyze the large amount of data they generate if they want to supercharge their success.
Modern Restaurant Management
MARCH 27, 2024
Attracting new customers is important to every business owner. While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. The restaurant industry has very low retention rates , estimated at only 55 percent. With the impact a dissatisfied consumer can have on your bottom line, it is important to create a customer service strategy that sets your restaurant apart from the competition.
Restaurant Business
MARCH 29, 2024
Labor challenges are ongoing for restaurants in all segments. Whether operators are having trouble finding trained employees or are facing difficulty with retention, the outcome is the same—stressed workers in the back of house, restaurants running on a skeleton crew and potential service interruptions as staff is spread too thin. Operators looking for a solution to ongoing labor struggles, however, are in luck.
Advertiser: Paycor
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
EATER
MARCH 27, 2024
José Rodriguez piping local herb cream cheese for his smoked salmon cups at Levain Artisan Breads. | Rafael Ruiz Mederos After decades of industrialized baked goods, Puerto Rico welcomes a generation of bakeries redefining the island’s traditions with local ingredients and global techniques Soft, doughy pan sobao is ubiquitous in Puerto Rico. The popular sweet bread is sold in almost every bakery, supermarket, and corner colmadito.
ChowNow
MARCH 27, 2024
We’re thrilled to announce a significant leap forward for ChowNow: we’ve acquired Cuboh, a leader in POS integration for restaurants! Cuboh’s impressive technology consolidates multiple online ordering platforms into one easy-to-manage system, and we’re excited to integrate their innovation into the ChowNow family. “We’re excited to welcome Cuboh to the ChowNow family,” says Chris Webb, CEO of ChowNow. “This acquisition puts a step closer to fulfil
Modern Restaurant Management
MARCH 28, 2024
Restaurants started using 2D barcodes (such as QR codes) at dining tables to offer digital menus and even allow patrons to order with their smartphones during the pandemic, when contactless transactions were necessary. Since then, the practice has become ubiquitous. While a QR code can connect users to a host of static information, a more powerful 2D barcode is on the horizon to offer a wider suite of capabilities with virtually unlimited data storage capacity for instantaneous retrieval with th
Restaurant Business
MARCH 25, 2024
Panera cafes are open, but digital ordering systems are down, including kiosks in stores. Workers say they have been given no explanation.
Speaker: David Worrell, CFO, Author & Speaker
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
EATER
MARCH 29, 2024
Photo-illustration by Lille Allen; Cadbury Creme Egg by David Cooper/Getty In the U.S., Cadbury chocolate is a uniquely seasonal treat There is no clearer sign that Easter — and thus, spring — is approaching than the appearance of Cadbury Creme Eggs on candy shelves across the country. With its ovoid chocolate shell and sweet filling, visually reminiscent of the inside of an egg, the Cadbury Creme Egg is arguably Easter’s most recognizable candy.
Restaurant Technology Guys
MARCH 24, 2024
In any restaurant, inventory management plays a pivotal role in seamless operations. However, conducted traditionally, it can be time-consuming and prone to errors. That’s where Nomad-Go steps in. In this blog post, as Jeremy Julian converses with David Greschler, the Co-founder and CEO of Nomad-Go, we explore how this company is transforming the inventory management of the food service industry with its innovative technology.
Modern Restaurant Management
MARCH 26, 2024
Armed with an omni-channel POS platform, restaurant operators can not only bring an immediate boost in sales during one of the busiest times of the year, but also lay the groundwork for long-term customer engagement and loyalty. With an average viewership of about 10 million , March Madness presents a prime opportunity for restaurant operators to boost revenue as consumers rush to order their favorite game-time meals.
Restaurant Business
MARCH 26, 2024
The credit card giants have agreed to roll back the charges and freeze those rates for five years. But industry advocates aren't enthused about the offer.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
EATER
MARCH 29, 2024
Lille Allen/Eater Sometimes, you can’t trust the recipe on the back of the box One August afternoon at an antique store in Downeast Maine, I was flipping through a box of old print advertisements when a Bisquick ad from the 1960s stopped me in my tracks. A photo of the back of a Bisquick box listed recipes for things like pancakes, biscuits and shortcake, but most memorably, a coffee cake that called for Bisquick in its batter and crumb topping.
The Rail
MARCH 29, 2024
By Owen Baker, Contributor Like any other business, a successful restaurant must be promoted properly. In previous years, word of mouth may have been enough in terms of restaurant marketing. Not anymore. A good restaurant marketing strategy must also leverage public relations (PR). Just look at the statistics. A staggering 94% of diners choose restaurant establishments based on a restaurant’s reputation.
Modern Restaurant Management
MARCH 27, 2024
Retaining quality staff members is always a key challenge for restaurant operators. Scott Greenberg addresses that challenge in his new book, Stop the Shift Show: Turn Your Struggling Hourly Workers Into a Top-Performing Team. Greenberg is an internationally recognized speaker, author and coach with franchise clients that include McDonalds, Great Clips, GNC, RE/MAX, Smoothie King, Global Franchise Group and many more.
Restaurant Business
MARCH 29, 2024
No reason was given for the departure of Rian McCartan. Alex Dunn, managing partner of the beverage chain’s owner The Larry Miller Co., was named interim CEO.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
EATER
MARCH 27, 2024
Lille Allen/Eater Written by women, they offer an inclusive and accessible approach to finding food If by now you haven’t gone foraging, eaten foraged foods at a restaurant, or at least seen a headline about foraging somewhere in your newsfeed, you might be living under a rock — though if you live under an actual rock, there’s a good chance you’ve been disturbed by foragers in search of the rich, damp soil that is an ideal habitat for fungi.
Crunchtime
MARCH 28, 2024
Since 2011, Jersey Mike’s annual Month of Giving has raised more than $88 million for local charities, with last year’s total breaking the record at $21 million. During the month of March, Jersey Mike’s customers had the option to round up their purchase to the nearest dollar or donate $1, $3, or $5 when placing their order.
Modern Restaurant Management
MARCH 25, 2024
Blake Aguillard and Trey Smith started with $30,000 and no outside investors when they opened Saint-Germain in New Orleans' Bywater neighborhood in 2018. The duo transfomed a dilapidated cottage themselves entirely by hand into an intimate 12-seat restaurant that has received numerous accolades. They have been recognized by the New York Times, Wine Enthusiast, Southern Living, and were named Eater NOLA's 2019 "Restaurant of the Year." The co-chefs/co-owners were listed among Food
Restaurant Business
MARCH 28, 2024
Standard AI CEO Jordan Fisher and co-founders Brandon Ogle and Daniel Fischetti are joining the delivery company as it makes a bigger push into artificial intelligence.
Advertiser: Paycor
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
EATER
MARCH 29, 2024
Photo-illustration by Lille Allen; Cadbury Creme Egg by David Cooper/Getty In the U.S., Cadbury chocolate is a uniquely seasonal treat There is no clearer sign that Easter — and thus, spring — is approaching than the appearance of Cadbury Creme Eggs on candy shelves across the country. With its ovoid chocolate shell and sweet filling, visually reminiscent of the inside of an egg, the Cadbury Creme Egg is arguably Easter’s most recognizable candy.
Chowly
MARCH 28, 2024
Introduction In our recent conversation with Matt Rolfe , an experienced hospitality leadership coach, we explored strategies for improving restaurant profitability through transformative leadership and behavioral coaching. Inspired by influential figures like Tony Robbins, Matt’s coaching methodology focuses on fostering mutual support among industry peers.
Modern Restaurant Management
MARCH 29, 2024
With spring's arrival, I find myself reflecting on the myriad of challenges facing the restaurant industry. With rising salaries, inflation, and higher crime rates, it's clear that we need to adapt and innovate to thrive in this ever-changing landscape. Drawing from my 20 years in the industry and a decade of owning successful restaurants like Duck Duck Goose , Osteria Pirata , and Anchor Tavern , I'm excited to share some of the strategies I've developed a roadmap to "Spring
Restaurant Business
MARCH 26, 2024
Noted restaurant operator Union Square Hospitality Group's consulting arm Hospitality Quotient has launched a new e-learning platform for a broader audience.
Speaker: Jennifer Hill
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
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