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A busy owner’s guide to restaurant social media strategy Restaurant social media strategy refers to having a plan to connect with your guests where they spend their time: online. A strong social media presence has never been a more important marketing strategy, whether your restaurant is new or 110 years old. Now is the perfect time to reconnect with longtime fans and introduce yourself to potential new diners interested in visiting your restaurant.
It’s the fire in the belly waiting to take charge, the anxiety being held in check, cold sweat running down your back even though it’s 120 degrees where you stand, and the nervous chatter of tongs clicking to the beat of a cook’s rhythm. It’s been building up for hours now, ever since each cook arrived around 1:00 to start pulling together their mise en place.
If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. Yet, just as virus restrictions lifted and customer demand shot back up, rampant inflation caused consumers to pull back on their spending, slowing restaurant recovery.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Super Bowl Sunday is one of the most important days for restaurants across the United States. On this day, millions of people gather to watch the biggest game of the year, and many of them do so at restaurants and bars. This means big business for restaurants, and a surge in customers and sales. In 2019, diners spent $81.30 on average during Sunday's game.
Efficiency is a tricky balance to manage in the restaurant world, with everything from payroll management to inventory wastage to worry about. And losing efficiency doesn't only impact your wallet; it also affects your customers and overall reputation. So, what can you do to enhance your efficiency and restaurant success?
2023 has the potential to be transformative for restaurants, with opportunity for new innovation beyond a recession in these first months. The common theme you’ll see is restaurants continuing to do more with less, both to weather economic uncertainty and to deliver on heightened expectations from consumers. Thankfully, even if consumers dine out less, their desire to maximize each occasion will help buoy restaurants through this time.
2023 has the potential to be transformative for restaurants, with opportunity for new innovation beyond a recession in these first months. The common theme you’ll see is restaurants continuing to do more with less, both to weather economic uncertainty and to deliver on heightened expectations from consumers. Thankfully, even if consumers dine out less, their desire to maximize each occasion will help buoy restaurants through this time.
In the digital age, online reputation management is critical for business success. Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. A survey conducted by MGH Advertising found that 45 percent of American diners said they tried a restaurant for the first time precisely because of a positive post on social media, while another 21
Introduction In the Restaurant business, Customer feedback is an essential tool for improving customer satisfaction. According to a search, 93% of customers find that customer service is necessary when deciding whether to visit a restaurant or not. Many restaurants are asking for surveys nowadays to harvest valuable data points and feedback that can be used to make an impactful decision regarding how to design menus, operations, and customer service.
I have long embraced this philosophy when it comes to restaurants, but it also can apply to any business. How we greet and welcome people into our fold does have an impact on the quality of the product and experience we offer. Let me explain: A few years ago, (50 years ago) I had a conversation with a wonderful woman who owned and operated a successful neighborhood restaurant.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Katy Perry watch out!! | Getty Images/Braggs Live Foods/Author. Fans of Bragg ACV insist the pop star is responsible for a drop in quality. To which a curious world cries out. huh??? Katy Perry is, apparently, out to ruin our gut health. “A couple months ago my friend told me that Bragg changed their potency,” says TikTok user @tennesseejill. On December 18, she filmed a shelf of bottles of Bragg apple cider vinegar at a grocery store, which seemingly shows two different batches of what fans cal
By Julia Nikolaus, Contributor As a restaurateur or manager, you know just how competitive the non-alcoholic beverage market can be. With so many different choices for customers to decide on, it's often difficult to make your mark and stand out from the crowd. Nevertheless, with wise strategies and tactics in place, you have ample opportunity to differentiate yourself from other restaurants and create an unforgettable experience for patrons of your establishment.
TOMS King Holdings, which operates 90 locations in Illinois, Ohio, Pennsylvania and Virginia, blamed the pandemic for hurting traffic and inflation for draining cash flow.
Seventy-eight percent of small businesses that run ads on TikTok have already realized a positive ROI–the majority within just six months. according to Capterra’s TikTok Marketing Survey. TikTok marketing yields undeniable power, especially with Gen Z as it helps mitigate choice paralysis by giving users immersive, vertical videos that take them inside a business instantly, rather than sifting through text-heavy sites.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
Champagne Henri Giraud is a prestigious boutique maison located in Aÿ, which is legally classified as one of only 17 “Grands Crus” wine villages in Continue Reading
Whenever we (chefs) look back on our time in the kitchen, we’re able to categorize experiences in one of three silos: a learning experience, mission accomplished, or inspiration. Each experience is a moment in time, something that we might want to replicate or forget, but something that will never appear in the exact same manner again. It is just one of those flashes of inspiration or disappointment occurring for a reason, a reason that changed your approach even just a little bit, something add
How drinking chocolate made its way from Mesoamerica to the sweet shelf-stable powder that fueled my childhood Here’s something that happens every time I go to Singapore. The first morning I wake up in my grandmother’s flat, I take a short and sweaty walk to my neighborhood kopitiam and buy myself the same breakfast: two orders of roti pratha with goat curry and an iced Milo.
By Indiana Lee, Contributor Like all businesses, restaurants rely on their employees to be successful. So, why is it that employee wellbeing is an afterthought for many restaurants? At the end of the day, you must treat your employees with the utmost respect if you want to keep them -- just like you do with your best customers. The cost of turnover is enormous , but treating your restaurant’s staff like your best guests goes beyond just the cost of loss labor.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The creators of ‘South Park’ are reworking the Denver landmark and have positions to fill ranging from cliff divers to front- and back-of-the-house staff.
Since the pandemic, restaurants have endured a plethora of issues ranging from fluctuating dining restrictions to supply chain issues to rising food prices. But arguably no issue has proven to be as constant and bedeviling as the labor shortage. Recent research has proven the industry is still struggling to rebound on staffing, reporting a woeful 500K fewer employees than before the pandemic.
Let’s face it – everyone likes to win, and nobody likes to lose. I’m not sure if it is genetic or environmental, but our mental, physical, and emotional state is connected to the result of winning. Some of us know that winning takes loads of hard work, conditioning, and focus, while others hope they can win without the effort. But, regardless of the level of commitment to the end, we all try to avoid losing.
Payroll compliance is a cornerstone of business success, yet for small and midsize businesses, it’s becoming increasingly challenging to navigate the ever-evolving landscape of federal, state, and local regulations. Mistakes can lead to costly penalties and operational disruptions, making it essential to adopt advanced solutions that ensure accuracy and efficiency.
Joules Garcia /Eater Pastry chefs may be leaving restaurants, but that’s not necessarily a bad thing for the profession For the last several years, I’ve noticed a terrifying trend: Major magazines and food publications say that pastry chefs are going extinct. As a pastry chef myself, this is bad news, to say the least. These articles tell us that as margins shrink due to inflation, pastry chefs are out of a job or left searching for more secure jobs in other industries.
If you aren’t aware, the Federal Government is trying mightily to give you and your restaurant money. Lots of money as a matter of fact. It’s unlikely you missed the onslaught of advertising trying to convince that you too can benefit from the Employee Retention Credit (ERC) program. But, as always, you’re super busy and you’ve already gotten a ton of help from the Payroll Protection Program (PPP) and maybe even the RRF, which means it’s unlikely they’ll give you any more support.
It’s not hard to understand the sales-driving power of beer cheese: Combine the comfort-food appeal of cheese with the fun of a beer infusion, and the result is an ultra-versatile sauce that restaurateurs and diners alike will love getting creative with. According to Ignite menu data, consumers’ favorite way to enjoy beer cheese is as a topping or dip with pub-food classics.
Independent restaurants with fewer than three locations make up more than half of the restaurants in the U.S. Many restaurateurs dream of growing into multiple locations, but it takes a lot of capital investment to get there. At my restaurant development and investment firm Full Course, we work with emerging brands to develop leadership, optimize business practices and ultimately provide financial investment for expansion.
Fuel your restaurant’s success with our comprehensive 2025 funding guide! Running a restaurant comes with unique financial challenges, from managing seasonal fluctuations to covering unexpected expenses like equipment repairs or ingredient shortages. This guide dives into fast, flexible financing options for restaurant owners. Discover how to bridge cash flow gaps, fund expansions, or navigate slow seasons without compromising service quality.
I am happy to share a commonality with many of the professional cooks and chefs with whom I have worked over decades in the kitchen. It is this commonality that drives us to do what we do, and it is this commonality that is in short supply nowadays. The commonality is our voice through food; a voice that is built through years of practice, history and tradition, environment and experiences, family and friends, and a cumulative portfolio of all these influences.
Hélène Baum /Eater. Black Butchers United provides a way for butchers of color to pool resources, share job opportunities, and build community within a tough industry to break into In 2020, at the height of global lockdowns due to the coronavirus, Dylan Carasco was scrolling through Instagram when he saw something that stopped him in his tracks. He came across the profile page of Norman Nesby Jr., a professional butcher two decades his senior, who is Black.
By Luke Williams, Contributor Some of us only dream of opening our own restaurant. A brave few make their dream come true. Even fewer survive the first few years. With this in mind, finding the right property is essential, whether it’s a furnished space for sale or a leased space that will require a major build-out. While you may assume that price is your main consideration, there are other equally important factors, such as researching your potential customers and neighborhoods.
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
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