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How to Turn Your Menu into a Marketing Tool

Modern Restaurant Management

Your menu plays a vital role in your business marketing. A good design and descriptive language will significantly impact your restaurant's success. So, let's dive deeper into the steps on how to turn your menu into a marketing tool. check the restaurants’ menu online before deciding where to eat.

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How Restaurants Can Use Digital Hosts

Modern Restaurant Management

menu, hours, etc.), These agents are intelligent conversational digital hosts , designed to interact with customers over the phone (or via text), providing a seamless experience that mimics human conversation. The most common asks are to make a reservation, ask a Frequently-Asked-Question (e.g., or place an order (for take out).

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It’s All in the Glass: Selecting the Right Glassware to Complement Your Restaurant’s Vibe

Modern Restaurant Management

Seasonal and specialty cocktail glasses that make signature drinks stand out. During the holiday season, for example, drinks like apple cider, warm bourbon cocktails, and spiked hot chocolate become even more special when served in distinctive, themed glassware of varying shapes, colors, and sizes.

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Vibe Check: Elevating Experience for Better Guest Engagement

Modern Restaurant Management

”It’s not just about the caviar—it’s about the experience, the storytelling, and the attention to detail that make a meal at Costa special.” Unlike omakase, which centers on raw fish, kaiseki is a cooked and composed tasting menu that flows with the rhythm of the seasons.

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CHEFS – SIMPLE AT A DIFFERENT LEVEL

Culinary Cues

Cooking should be fun and designed to make all involved happy. Now, make sure that the vegetables on the sandwich are at their peak and reflective of the season: dont serve raw tomatoes outside of July and August. Out of season do something interesting with tomatoes (oven roasted, marinated, sun-dried tomato paste, etc.)

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Merch with a Mission: Creating Brand Ambassadors

Modern Restaurant Management

It's not just the merch on the menu that is driving traffic to the brand with a misison to create spaces that blend sports and leisure and offer innovative cocktails, next-level architecture and high-end designer decor with elevated bar bites, retro games, and exclusive event nights.

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MRM EXCLUSIVE: Personalized Promotions Must Line the Loyalty Path

Modern Restaurant Management

While there was a brief dip in consumer awareness of menu price increases in late 2024, the spring of 2025 has seen a moderate rise, affecting dining habits and consumer perceptions of value. “With rising prices tied to eggs and imported goods, restaurants will need to think creatively about their menus,” Fink said.

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