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Expanding the Definition of Value

Modern Restaurant Management

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

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MRM Research Roundup: AI Investment Heating Up and Summer Dining Dos and Don’ts

Modern Restaurant Management

Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.

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The Restaurant Operator’s Guide to Restaurant Apps in 2025

ChowNow

Mobile ordering has become the preferred method for customers, with 71% saying they would rather use a restaurants branded mobile app over third-party platforms because its more affordable, easy to use, and personalized due to loyalty programs. Online ordering and delivery apps. Here is an example of a restaurants branded app.

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The Best Restaurant Technology Of 2025

ChowNow

If customer retention is a priority consider a digital loyalty program or automated marketing tools. Guest Experience & Loyalty : Integrate with CRM and loyalty programs to personalize offers and encourage repeat business. Beyond where customers place orders, how you manage deliveries matters just as much.

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26 Proven Ways to Market Your Restaurant Online and Increase Bookings

7 Shifts

You can send special offers to repeat diners, while promoting delivery options to those who have used your online ordering system. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location.

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The Complete Guide to Online Ordering Systems for Restaurants

ChowNow

In 2025, the US online food delivery market is expected to reach $424.9 Whether theyre grabbing takeout on the way home from work or scheduling a delivery for later that day, digital ordering has become the norm. Third-party delivery apps take a big cut of every salesometimes as much as 30%. billion in revenue.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.