Modern Restaurant Management
JULY 27, 2022
Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.
Cheetah
JANUARY 13, 2022
Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.
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Modern Restaurant Management
JUNE 8, 2021
As a result, restaurants have turned to third party delivery providers in order to help meet the growing demand for off-premise orders, but these providers are cutting into restaurant’s razor thin profit margins. By using loyalty programs as a way to encourage customers to order directly.
Modern Restaurant Management
DECEMBER 1, 2021
Not all restaurants have seen a dip in sales as a result—Chipotle, for example, reported a surge in sales in spite of the fact that the chain has raised regular menu prices twice and delivery prices three times since August 2020. Rewards for Loyalty. It’s a strategy that seems to be paying off. A More Seamless Approach.
Modern Restaurant Management
MARCH 8, 2021
The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Loyalty programs create those moments and start those familiar brand conversations, giving customers extra incentive to come back and stay engaged.
Modern Restaurant Management
JANUARY 18, 2021
Over the past year, many restaurants have reduced the stress of the system by having consumers order online, by phone or mobile app, while additionally offering curbside delivery at the nearest point of retail. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.
Modern Restaurant Management
MAY 15, 2023
Less than two decades ago, restaurant-quality meal delivery was largely limited to pizza and Chinese takeout. Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. When it comes to delivery, you can take the process into your own hands.
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