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Restaurant Loyalty Programs to Boost Revenues

Cheetah

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Loyalty programs create those moments and start those familiar brand conversations, giving customers extra incentive to come back and stay engaged.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Improve Your CX and Reduce Operating Costs with a Simplified Payments Strategy

Modern Restaurant Management

They expect payment-related rewards and loyalty programs every time they transact. And they want to use one unifying and consistent payment method whether they are paying for drinks, food, merchandise, greens fees, spa treatments, or event tickets: sometimes all within one resort property. What is your payments strategy?

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Why Restaurant Merch Is the Most Effective Marketing Tool

Cheetah

As restaurants continue to explore new revenue streams in an ever-changing environment, restaurant merchandise is stealing the limelight as an innovative, fun product that does wonders to your bottom line. It is estimated that over 25 billion dollars will be spent in 2021 on physical promotional merchandise. Reading Time: 4 minutes.

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Inflation is Changing the Ways Restaurants Operate

Goliath Consulting

However, consumers tend to be motivated to spend money for rewards, such as restaurant loyalty programs. While working on your loyalty programs, the best way to ensure customer retention, is to build a relationship with them. This can be a free menu item, a side item, a discount, or merchandise.

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How to Handle Temporary Restaurant Closure during COVID-19

7 Shifts

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Will running a takeout and delivery-only restaurant be profitable, or will the costs outweigh the revenue this opportunity could generate? Do you have takeout packaging in stock?