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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The service industry truly saved my life. Service industry people are my tribe. Service industry people are my tribe. “That’s the difference.

Marketing 332
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Untapped Areas of Profitability in a Full-Service Restaurant

Squirrel Systems

Running a successful full-service restaurant isnt just about serving great foodits about maximizing profitability in ways that go beyond the standard revenue streams. Here are some untapped areas of profitability that full-service restaurants can leverage. Selling merchandise can provide a steady revenue stream.

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MRM Research Roundup: Delivery Fraud, the Playground Effect, and Top 100 Places to Eat

Modern Restaurant Management

While total spending growth was nearly flat compared to January, sector-level trends showed consumers shifting more spend to retailers and restaurants in February and spending less at service-based businesses. On a year-over-year basis, small business sales (+2.1 percent) and total transactions (+4.0 percent) showed healthy growth.

Delivery 221
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MRM Research Roundup: Diner Resiliency, Automation Technology, and Egg Prices

Modern Restaurant Management

With all their plans to dine out and order delivery and take out, here are some factors that influence Gen Z: While eating out is typically a social activity, this year saw a notable increase in solo dining with 49 percent of Gen Z dining alone weekly or more often. 67 percent of Gen Z have used social media to decide on a restaurant.

Pricing 251
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MRM Research Roundup: To-Go Trends, State of the Plate, and Black Market Reservations

Modern Restaurant Management

“It now accounts for a larger share of sales for 58 percent of limited-service and 41 percent of full-service operators compared with 2019—providing a critical path to restaurant resilience and growth despite ongoing economic pressures.” Three-quarters of delivery customers value tech-enabled ordering and payments.

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MRM Research Roundup: Cautious Optimism, Beyond the Burn, and the Taylor Swift Economy

Modern Restaurant Management

The survey, conducted with 755 decision-makers from full-service to quick-service establishments, challenges the narrative of an industry in distress, instead painting a picture of adaptability and resilience. Inflation (or the increased costs of goods and services) is still a top pain point for operators (15 percent).

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 568