ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

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2025 Marketing Email Marketing Operations 195

Restaurant Business

JUNE 17, 2025

And fast-food customers Convenience-store foodservice grew 5% last year and is expected to jump another 5.7% Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. And the tactics are quickly stealing customers from restaurants. Made-to-order food is now second only to gas as a driver of c-store visits.

Food 275

Food Fast Casual Leadership Loyalty Program 275

Modern Restaurant Management

MARCH 11, 2022

In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Increased Emphasis on Online Ordering. Appeal to Mobile Gamers.

2022 520

2022 Marketing Fast Casual Mobile Ordering 520

ChowNow

JUNE 12, 2025

And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

MAY 27, 2025

In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.

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Insurance Document Employee Relations 2023 282

ChowNow

MARCH 21, 2025

On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. Key customer factors that influence dining preferences, from demographics to behavior.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JUNE 12, 2024

and Canada, found that technology such as interactive digital menus, in-restaurant mobile apps, and augmented reality experiences are playing a vital role in empowering restaurants to stay relevant and meet the evolving needs and expectations of diners. The report, which surveyed 127 restaurant executives across the U.S.

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Loyalty Program Mobile Ordering Dietary Restrictions Customer Experience 473

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

MAY 30, 2025

In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.

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Fast Casual Food Point of Sale Mobile Ordering 251

7 Shifts

OCTOBER 28, 2024

Start by tracking all the income your bar generates, including sales from drinks, food, and any additional services. For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value. These promotions can drive more foot traffic and encourage customers to stay longer.

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Merchandise Point of Sale Seasonal Menu Bar 195

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. So, for the first time, restaurant owners and marketers are able to see exactly what their customer’s buying journey looks like. Christopher Baron of RedBaron Consulting.

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Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

DECEMBER 5, 2023

Restaurant staff expect better pay and improved working conditions, while diners expect more convenience and faster service — without sacrificing the human touch. By implementing a QR Code at-table, two-way ordering system, servers can wait on more tables, increase their tips, and spend more one-on-one time with guests.

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Technology Mobile Ordering Customer Experience Customer Service 493

Modern Restaurant Management

FEBRUARY 4, 2020

” The space earned that moniker because staff used it to handle delivery orders from a multitude of online platforms. He also added a POS system and created a mobile-friendly website. He attracted others to help produce the event, got all of the necessary permits, and set out to raise $500,000.

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Hospitality Online Ordering Mobile Ordering Customer Service 576

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

JUNE 19, 2023

As travel and leisure activities continue to rebound from the impact of the COVID-19 pandemic, quick-service restaurant (QSR) brands like ours have a unique opportunity to position themselves for growth in non-traditional venues like airports, casinos, college campuses, sports stadiums and other travel centers.

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Mobile Ordering Sports Travel Customer Experience 471

Modern Restaurant Management

FEBRUARY 2, 2022

A vast, community-wide event like Restaurant Week can be the perfect push to start 2022 successfully. Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. A direct digital online ordering platform can help boost efficiency in several ways. Go Digital.

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Online Ordering Loyalty Program Social Media Mobile Ordering 492

The Rail

APRIL 6, 2025

The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed. Teaching your employees to recall names, preferences, and special events of regular customers shows attention to detail that clients really value.

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Guest Recovery Loyalty Program Consumer Goods Customer Service 130

ChowNow

FEBRUARY 21, 2025

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

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Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

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Customer Experience Online Ordering Social Media Mobile Ordering 558

7 Shifts

OCTOBER 1, 2024

They must also focus on creating memorable experiences for customers at every touchpoint. From creating a welcoming ambiance to offering unique menu items, let’s explore the ways you can refine your restaurant's customer experience in 2024. Food quality Food quality plays a big role in your customer’s experience.

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Customer Experience 2024 Online Ordering Customer Service 397

Modern Restaurant Management

APRIL 27, 2021

The COVID-19 pandemic has forced thousands of traditional restaurants to transform themselves into order ahead restaurants; pre-pandemic, only 15 percent of restaurants offered curbside pickup; today, that’s up to 70 percent. Automating Order Ahead Logistics. Automating Order Ahead Logistics.

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Ordering Mobile Ordering Customer Service Customer Experience 427

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. The pandemic effectively accelerated trends in how restaurants interact with customers. Digitize Your Ordering Function and Enhance Your Presence. Archaic and revenue draining.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Restaurant Business

JUNE 23, 2025

Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Starbucks’ deal with Empower Delivery fits the acqui-hire framework.

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Hiring Mobile Ordering Advertising Leadership 175

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

Modern Restaurant Management

APRIL 1, 2022

While customer data was not exposed, the company’s operations, including corporate email and point of sale systems, were affected. Further segment your restaurant networks to isolate POS systems, back-office PCs, and file servers, helping to prevent spread of malware in the event of an attack. What Is Ransomware?

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Operations Point of Sale POS Small Business 601

ChowNow

JANUARY 30, 2025

The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.

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Email Marketing Mobile Ordering Customer Experience Online Ordering 195

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

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Loyalty Program Merchandise Mobile Ordering Coupons 471

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

AUGUST 17, 2020

Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

AUGUST 19, 2020

Alonso Castañeda , VP of Brand Development & Strategy for Savory Restaurant Fund, will discuss how the brands he works with have been able to take advantage of the current landscape to creatively serve customers. This acquisition is a transformative event for FAT Brands in terms of scale and brand awareness.

Kitchen Safety 515

Kitchen Safety Loyalty Program Delivery Seating 515

Modern Restaurant Management

FEBRUARY 17, 2021

Although mandated dine-in restrictions have held back all restaurant segments, particularly full service, consumer demand for restaurant meals and the ability to serve the demand with a host of off-premises services, like digital ordering, delivery, drive-thru, and carry-out, are the silver linings that enable the industry to persevere.

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2021 Mobile Ordering Download Loyalty Program 474

Modern Restaurant Management

MARCH 11, 2025

Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." The customer's needs always come first, even though my prices continue to rise. Technology has redefined service models, but great hospitality remains irreplaceable.

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Front of House Loyalty Program Recruiting Customer Experience 221

Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Most Important safety initiatives.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

MARCH 2, 2023

It can also be the enemy of payment processing cost efficiencies and the ability to deliver a satisfying customer experience (CX). Some of the most common elements across these various consumer-driven businesses include pricing, location, environment, quality of goods and services, access, parking, and so on. The list goes on.

Operations 410

Operations Loyalty Program Mobile Ordering Consumer Goods 410

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Pizza chains still getting orders via phone 70 percent of the time.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

SEPTEMBER 23, 2020

Focused on the retail, services and restaurant industries, the SpotOn ecosystem offers powerful technology to small- and medium-sized businesses (SMBs) at a price they can afford. "We're very impressed with their quality of execution, product cadence and customer centric approach in these unprecedented times.”

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Serving White Paper Food Recycling 517

7 Shifts

JULY 22, 2022

You have the ability to build custom job postings in order to find ideal, qualified candidates for your restaurant's roles. With more customers dining inside and out on the patio this season, you need the ability to create custom tip pools that fit your restaurant’s needs. Special Events. Event management.

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Tip Distribution Certification Document Outdoor 391