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The restaurant experience was once solely comprised of human-to-human, in-person experiences. In 2022, with the introduction of ChatGPT, we saw restaurants – and just about everyother industry – look for ways to incorporate artificial intelligence within their customer operations.
A recent eBook by Softarex Technologies highlights all the main aspects of AI usage in restaurant operations, from customer service to back-of-house management. This transformation is not just about automation; it's about creating smarter, more efficient, and more personalized dining experiences.
Following up with Attest, Modern Restaurant Management (MRM) magazine secured further insights from Sam Killip, VP of Customer Success. With dining out becoming more of an occasional treat, it's very important that guests have a great experience – whether that's at an upmarket restaurant or a fast food outlet.
They will be "O-ranging" kindness in Cleveland as part of an effort to encourage restaurant servers and customers to highlight the acts of kindness of one another and those around them. On the flip side, diners and customers show servers acts of kindness by being polite, understanding, and gracious." " Laurie L.
Too often, what customers found was a clunky experience marked by poor scanning results, slow click-throughs and the need to download third-party apps just to engage with the expected content. Customer feedback. Restauranteurs can also utilize QR codes as a channel to link customers directly to their business calendar.
Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurant marketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. Instead of a dry review, work with the customer to turn the experience into a story.
They must also focus on creating memorable experiences for customers at every touchpoint. 60% of guests who have a positive experience are likely to dine at a restaurant more frequently. Knowing these customerexperience factors can help you create a positive and welcoming environment that will keep guests coming back for more.
“This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
With 59 percent of customers hanging up after calling in and waiting for a minute or less, according to Linga, restaurants are missing out on a lot of business. The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours.
A standout menu is no longer just a necessity — it’s a critical asset for success. One of our most effective methods for creating a deeper connection beyond a transaction is through storytelling, using local flavors and regional influences in our menu.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care? Because not every dish thats popular is profitable.
When hiring restaurant managers, qualities like organization skills, experience and leadership are always at top of mind. From sudden menu changes to staff shortages, the ability to switch up and change at a moment’s notice and due so calmly is invaluable. So, focus on these attributes.
Improve Seasonal Menu Offerings When it comes to the holidays, consumers love to tuck into festive favorites. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.
At the same time, a rise in fast-food prices driven by inflation is reshaping consumer behavior, with many customers now treating fast food as a splurge rather than a convenience. The future of dining will center on creating smarter, simpler, and more personal experiences for customers.
We’ve seen firsthand how social media generates buzz—especially when our famous customers get involved. By regularly sharing and reposting moments like these with high-quality photos, engaging stories, and thoughtful responses to comments, we keep our audience excited about the Health Nut experience.
Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge. Do you want to find out which food items your customers love the most?
Crafting festive drinks is a great way to engage customers and set the mood for Halloween celebrations. Here are some Halloween cocktail ideas that will thrill your guests and add seasonal flair to your menu. Adding festive cocktails to your menu is a surefire way to attract new guests and keep your regulars coming back for more!
When youre updating your online menu or online ordering system, its tempting to just copy over the dish names from your restaurant menu and call it a day. Well-written menu descriptions dont just tell guests whats in a dish; they entice customers, set the tone for your brand, and can increase sales.
Jessica Huang, CEO & Founder of Restaurant Marketing, understands what many restaurants are doing wrong in their efforts and how they're missing opportunities to attract and retain customers. By focusing on these areas, restaurants can enhance their marketing efforts, improve customer satisfaction, and streamline their operations.
Recurring customers. Promotions and discounts attract customers, but they’re often short-lived. As seen during the 2024 summer of value, customers quickly move on to other restaurant brands in search of the next deal. In short, success in 2025 will depend on balancing quality, value, and experience. What is value?
They appreciate brands that engage with them online and offer seamless digital experiences – both online and in-store. Are there specific menu items or categories that are proving to be popular and others that have fallen out of favor? Restaurants that offer diverse and innovative menu options can attract this group.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. Most operators aim for food costs to be around 28-35% of the menu price, though this can change from restaurant to restaurant.
In California, annual fees for a liquor license can also reach up to $1M, depending on factors like operating hours, customer policies, and whether the establishment offers on-site brewing. This trend highlights a shift in consumer behavior, with dining places increasingly seeking unique experiences rather than just a meal.
As the restaurant industry moves into 2025, design is taking center stage as a key driver of guest experience, operational efficiency and brand storytelling. Design is more than aesthetics, it’s a strategic tool for enhancing guest experience, driving operational success and telling your brand’s story in an ever-competitive space.
Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. Recent experiments with pricing strategies, such as summer value promotions, yielded lukewarm results, leaving operators questioning the best approach to menu pricing.
Digital transformation has completely reshaped how we serve customers and empower employees, but the stakes are higher than ever. From personalized customerexperiences to unlocking operational efficiencies, technology is the fuel driving the next era of restaurant success. And technology is the key to unlocking that potential.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
How rising import taxes may reshape menus, pricing, and sourcing in the restaurant industry. The restaurant experience isnt just about great service and ambianceits deeply tied to ingredient sourcing and food costs. Supplier and Menu Shifts Some restaurants may respond by sourcing more ingredients domestically. With new U.S.
Great restaurants provide great experiences, and great restauranteurs unfortunately spend many of the hours in each week doing activities that could (and should) be automated, rather than being able to use those hours focusing on what makes their concept or business exceptional. Smarter data use.
Seamless restaurant operations, where the crew anticipates customers’ and coworkers’ needs and easily course-corrects, require more than technical know-how and vetted organizational systems. What to ask : “Can you tell me about a time you had to explain something complex to a coworker or customer?
I often travel alone as a result of my career, and business travel is changing too: for many companies, having large numbers of employees traveling isn’t financially prudent – but being a solo diner doesn’t mean our expectations around our dining experience have changed. Just the “cover count.”
With so many people leaving the industry, restaurants stepped up—raising wages, creating new opportunities, and doubling down on the employee experience. Similarly, AI-driven thermostats will optimize indoor climates, enhancing the comfort of both staff and customers while balancing energy usage.
Just as a chef elevates a signature dish with bold, unique flavors that please the senses, the right glassware can enhance the presentation of drinks and food, creating a visually engaging experience for customers. High-end wine glasses that enhance the drinking experience are filling a market gap left post-COVID.
Instead of constantly playing defence with menu updates, imagine a centralized system that allows you to make menu changes instantly across every delivery app and direct ordering platform. What is Menu Management Software? Think of menu management software as the control center for all your restaurants menus.
It is atop the list for restaurants looking to modernize, differentiate, and elevate experiences. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. Foot traffic or heat mapping, menu item engagement, or consumer demographics by time of day. As of 2024, over half of U.S.
Beata Zawrzel/NurPhoto via Getty Images New CEO Brian Niccol is hoping customers will fall back in love with the coffee chain. Starbucks hasn’t had a hit new drink in years Starbucks has, outside of a few new flavors and latte options, failed to successfully innovate its drink menu over the last decade or so.
Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. This reinforces that consumers increasingly value the customization, control, and frictionless experience kiosks provide, and are actively seeking them out as part of their ideal ordering journey.
Pizza restaurants are poised to continue their evolution this year and incremental changes, especially in the areas of artificial intelligence, operational efficiency and customer preferences, will create both challenges and opportunities for pizzeria owners. This not only frees up labor but also reduces order errors.
From salted egg yolks and chili crunch fusions to mushroom-infused teas and freeze-dried fruit powder garnishes, Kimpton’s in-house experts share the standout ingredients, menu items and techniques that will come to the table in 2025.
Make the tomato an experience. Youre a chef, dont take the easy route of buying pre-cooked cold cuts for your meat roast, smoke or braise your own; make it your signature and let the customer see the product being sliced in front of them. Leave your customers speechless and your employees beaming with pride.
With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. Now is the time for restaurant brands to ask: Are we merging human insight with technology to craft meaningful customer journeys? Benihana exemplifies this approach.
Restaurant brands are seeking out emerging technology to be more efficient and using data analytics to improve the drive-thru experience and this is only the beginning, according to Tim Tang, Director of Enterprise Solutions at Hughes. "The conversation between employees and customers is a rich resource of actionable insights. . "If
Today, Google reviews have become a massive deciding factor for customers, who are now more likely than ever to leave their own feedback.But here’s the twist: a good star rating isn’t enough anymore. In many cities, restaurants need thousands of reviews to even be considered by customers.
Customers spend a remarkable 21 minutes on average in its stores, according to The Hustle, indicating that Buc-ee's offers an experience, not just a super-sized drink for the road. This suggests that while traffic may not have entirely dropped off, customers are reevaluating the value equation. What's Next?
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