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Do specialty coffee consumers actually want to be more connected to farmers?

Perfect Daily Grind

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. And while many coffee businesses believe that consumers also want to know the same information, is this really an accurate assumption?

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8 Tips for Mastering Cost-Free SEO for Restauranteurs

Restaurant365

Don’t leave it to chance that search engines will automatically return your website when a search is conducted. To do this, they scan websites for specific keywords and topics, rewarding sites with clear messaging with the highest rankings. Use localized keywords in the content on your website pages. By increasing your SEO.

SEO 156
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Local SEO vs SEO – What’s Best for Your Restaurant Brand?

Modern Restaurant Management

To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. “Best pizza near me,” is a good example of a Google search that would justify the need for local SEO. The trick is knowing when you use one or the other…or both!

SEO 186
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Restaurant Instagram Marketing: Creating a Strategy for Your Restaurant

7 Shifts

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. I think we've done a good job with that,” says Black Tap owner Barish in an article on CNN. Source: [link] No wonder Instagram has the impact it does.

Marketing 284
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The rise of ecommerce in the coffee industry

Perfect Daily Grind

To learn more about the rise of ecommerce in coffee, I spoke with Jolene Zehnder, Director of Sales and Operations at Mercon Specialty , Craig Russell, Managing Director and President of Mercon Specialty, and CEO of Bean Box , Matthew Berk. Ecommerce can be broadly defined as the buying and selling of goods over the internet.

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Six Important Steps Restaurants Should Take to Build a Strong Food Safety Culture

Modern Restaurant Management

For external audiences, spotlighting your commitment to food safety will also help increase consumer trust and loyalty, as well as positive reviews and referrals. For example, AI-powered systems can analyze large volumes of data from various sources to identify patterns and potential risks.

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Competition’s Coming: Key Technology Changes Can Help You Win

Modern Restaurant Management

While what consumers eat won’t change, post-COVID-19, how they will get it will. By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. Besides, consumers are already thinking digital first.