Modern Restaurant Management

JANUARY 16, 2025

The results demonstrated that online consumers seek delivery services from providers committed to carbon-neutral processes. This trend of seeking out a more sustainable process of e-commerce related to food goods is not going away anytime soon. The rest goes to feeding local consumers and livestock or turning them into biofuels.

Sustainability 221

Sustainability Delivery Recycling Food 221

Modern Restaurant Management

JULY 6, 2022

Record-high inflation is hitting consumers from every angle – gas, groceries, rent – and restaurants tend to be the first place they cut spending. The lingering pressure from inflation – with no end in sight – is starting to shift consumer behavior in meaningful ways. Effect of Inflation on Consumer Demand.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program Pricing 493

EATER

FEBRUARY 27, 2025

By the time you receive your steaming bag of burgers and fries, its possible that you havent actually spoken to any of the humans involved in preparing or serving the meal youre about to consume. This is especially true for younger consumers, many of whom view an app as a must.

Mobile Ordering 217

Mobile Ordering Loyalty Program Food Food Order 217

Modern Restaurant Management

DECEMBER 13, 2019

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

Email Marketing 364

Email Marketing Marketing Consumer Goods 2015 364

Modern Restaurant Management

NOVEMBER 7, 2022

As inflation continues to pummel businesses and consumers, QSRs are searching for ways to make their menus work harder. At the same time, consumers are looking for ways to stretch their dollars. While it is reassuring to understand consumers’ potential breaking point, the formula for price increases is nuanced.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

OCTOBER 2, 2024

Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. Now that the summer of the value meal has ended, what will autumn bring for QSR brands?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 492

Advertising Mobile Ordering Website Management Customer Service 492

Modern Restaurant Management

NOVEMBER 3, 2020

Marketing benefits include the ability to do A/B menu testing and easier social sharing for guests (via single-click sharing of your menu). Capitalize on Accessibility for Marketing. If you’ve digitized your accessible menu properly, the elements become granular and more easily monetizable. The cloud is your friend.

Front of House 547

Front of House Certification Back of House Menu 547

Modern Restaurant Management

MAY 17, 2023

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

AUGUST 2, 2021

With bars and restaurants fully open for indoor service with no restrictions across the country, and visitation remaining strong over recent weeks, it presents suppliers and operators with a valuable opportunity to keep engaging consumers, leverage tailored food and beverage offers and maximize spend opportunities.”

2021 450

2021 Point of Sale Equipment 2019 450

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. ” Gen Z consumers want to dine out a lot, but don’t want to pay too much each time they do it.

Operations 473

Operations Loyalty Program Mobile Ordering Consumer Goods 473

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Restaurants vs. delivery services. Supporting local.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. Buying into a franchise can be a good option because it provides support and brand recognition. This could be a good choice if you find a business that is already established and has a loyal customer base.

Bar 370

Bar License Email Marketing Customer Service 370

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. In fact, 86 percent of consumers indicated that local restaurants and stores could proactively earn their business, even in the current climate.

2020 493

2020 Point of Sale Fast Casual Online Ordering 493

ChowNow

SEPTEMBER 16, 2020

The COVID-19 pandemic has fundamentally changed both restaurant operations and consumer behavior. Restaurant owners need to be proactive in generating awareness, appealing to consumer demands, and driving sales in order to remain profitable. Offer promotions for first time customers.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

Modern Restaurant Management

JUNE 28, 2024

. “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. Meanwhile, IHOP soars 8 percent to 78.

2024 294

2024 Mobile Ordering White Paper Food Order 294

Indoor Media

FEBRUARY 5, 2021

Today, more and more consumers are turning to small businesses for their everyday needs. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank. For this reason, it’s important to find ways to hack in and reach your consumer base without breaking the bank.

Marketing 158

Marketing Email Marketing Advertising Coupons 158

ChowNow

NOVEMBER 11, 2020

They’re not really thinking through to see if really it’s a good company.” – Mathieu Palombino of Motorino. . In a recent survey by ZypMedia , 53 percent of consumers said they were more likely to buy from a local business during the COVID-19 crisis. This makes it easier for you to market to them again. An added bonus?

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. CREDIBLY: What’s the main problem with a restaurant using coupons to attract customers? DONALD BURNS: I find that people who use coupons are loyal only to the coupon. Why is that? Five percent profit?

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 2, 2024

Below are some key restaurant metrics you should be tracking for your restaurant: Cost of goods sold (COGS) The cost of goods sold refers to the amount it costs to produce an item on your menu. To keep your restaurant in good financial standing, you should aim for at least 70%. Ideally, you’ll want this to be close to 60%.

Point of Sale 397

Point of Sale Inventory Seasonal Menu Cash Management 397

Modern Restaurant Management

MAY 27, 2020

In this edition of MRM News Bites, we feature the Takeout For Good Effort on June 2 and a host of products designed to help restaurants keep guests and staff safer as they reopen. Takeout For Good. GroupRaise is inviting restaurants across the country to join their Takeout For Good initiative happening on June 2.

Food Safety 441

Food Safety Kitchen Safety Mobile Ordering Guest Recovery 441

Indoor Media

OCTOBER 17, 2017

Groupon, along with similar services such as LivingSocial ( which Groupon recently purchased ) and locally focused deal websites that may be available in your city, offers consumers a chance to receive value from a business, which in turn can benefit the business sponsoring the deal. However, Groupon and coupon advertising are not the same.

Coupons 78

Coupons Advertising Tip Distribution Consumer Goods 78

The Rail

AUGUST 28, 2024

Collaborate with your marketing team to develop a strategy that includes customer surveys to gauge customer expectations and preferences. Leveraging the Move as a Marketing Opportunity Relocating an establishment is a great opportunity to conduct an effective marketing campaign.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

Modern Restaurant Management

MARCH 16, 2020

tariffs on goods from China. Rakuten Ready’s ROI Study found that most consumers thought ordering in person or using the drive-thru would be fastest. Of consumers surveyed, 75% reported skipping a long line is the top reason they would use Order for Pickup. ” Location Data and QSR Marketing. That was up 5.7

Mobile Ordering 307

Mobile Ordering Online Ordering Point of Sale POS 307

Modern Restaurant Management

SEPTEMBER 27, 2024

Expert Market’s survey results also revealed that labor shortages have been cited as a top concern for nearly a quarter (23 percent) of US F&B businesses, top chart. This finding from Expert Market’s 2024 F&B Industry Report sheds light on a clear culinary gap within the industry's workforce.

Food Truck 251

Food Truck Fast Casual Food 2024 251

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Indoor Media

JANUARY 1, 2018

Much to his surprise, Rick’s offers aren’t nearly as good as he thought they were! Realizing he’s made a huge mistake, Rick rushes back to the restaurant to call his Marketing Consultant, ask for forgiveness, and get his coupon advertising campaign back on track. . What to Include.

Coupons 78

Coupons Advertising Consumer Goods Social Media 78

The Rail

NOVEMBER 11, 2022

By Ellie Shippey, Contributor Getting involved in your local community is not only a great way to show your appreciation and do good in your neighborhood, but it can also boost business. According to research, 73% of American consumers say their buying decisions are affected by a company’s charitable giving. Give to Charities.

Social Media 264

Social Media Events Online Ordering Consumer Goods 264

Modern Restaurant Management

SEPTEMBER 15, 2020

Market Cafe Powered by FOODWORKS is both a cost-effective, contact-free dining option, while simultaneously helping local restaurants and food artisans who were affected by COVID-19 get back on their feet and provide them with a way to restart their services. ” says John Cocker, FOODWORKS’s president.

Fast Casual 407

Fast Casual Casual Menu Mobile Ordering 407

Modern Restaurant Management

APRIL 2, 2020

Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. "Not a good idea." makes it easy for guests to support local restaurants.

Employee Relations 517

Employee Relations Healthcare Online Ordering Customer Service 517

Indoor Media

JUNE 17, 2020

To measure the success of your ad campaign, a simple formula to follow is: Average Sale X Total New Customers = Sales Revenue generated from promotions. – Cost of Goods Sold. – Discount Given to Consumer (if running a coupon ad). – Advertising Spend. They can convey your market position simply by being there.

Small Business 143

Small Business Advertising Coupons Point of Sale 143

Focus POS

OCTOBER 20, 2022

Once seen as a quick fix putting virus-wary restaurant-goers at ease, QR code menus are now a much-maligned downside to dining out, according to 88% of Technomic’s recent 1,000 consumer survey. In fact, nearly 43% of consumers feel completely safe scanning these codes at restaurants.

Consumer Goods 78

Consumer Goods Customer Experience Email Marketing Coupons 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Be engaging on Social Media .

Delivery 98

Delivery Marketing Social Media Email Marketing 98

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. In the world where consumers are bombarded by options, competition is fiercer than ever. But no one forgets their mobile phone.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148