article thumbnail

From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380
article thumbnail

The Secrets to Successful Catering

Modern Restaurant Management

A strong catering business can be a restaurant’s biggest moneymaker. Most of the year, catering can comprise 10 to 15 percent of your total sales, but during December, if 20 percent of sales are not coming from catering, you’re missing an opportunity. And you’re getting them for free!). ” they all say no.

Catering 493
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
article thumbnail

Catering to Families: The Untapped Potential in the Restaurant Industry

Modern Restaurant Management

percent YOY decline in QSR traffic ( Restaurant Trends, March 2024 ) and a consumer base weary of price increases over the past four years, families represent a beacon of opportunity for market share expansion. Strategies for Attracting Family Business Given a -2.1 So, how can restaurant operators effectively tap into this lucrative segment?

Catering 486
article thumbnail

The Rise of At-Home Celebrations

Modern Restaurant Management

"We’ve seen delivery evolve from a luxury or backup plan to an essential part of how people eat," noted Elliot Hool, VP of Marketing at Sauce. "That "Summer holidays are prime time for delivery and catering, especially with people hosting gatherings at home or heading to parks, beaches, or rooftops," Hool notes.

Catering 282
article thumbnail

Wrapping Up a Restaurant Marketing Trend

Modern Restaurant Management

At the beginning of the pandemic, Paul Dioguardi, owner of Colorado-based Hickory House Ribs, realized there was only so much he could do with the amount of available restaurant tables so he decided to focus on growing the catering side of the business. His updated marketing strategy included new wrapping for their catering van.

Marketing 493
article thumbnail

The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195