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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

New concepts, ghost kitchens, and delivery-only brands are popping up constantly, making it harder for any single restaurant to stand out. Today, customers rely on Google searches, online reviews, and social media to decide where to eat. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

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Encouraging Diners to Order Direct—Here’s How to Make It Easy

ChowNow

Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.

Ordering 195
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The 11 Best Restaurant Event Ideas That Actually Bring In New Customers And Keep Regulars Excited

ChowNow

Are your regulars ordering the same drink and entree every time they come in? We searched high and low for every restaurant event idea out there, then boiled them down to what we believe are the most exciting and effective restaurant events to keep regulars ecstatic and new customers talking. Has your restaurant hit a plateau?

Events 195
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Why More Breweries Are Switching to Modern POS Systems in 2025

Lavu

The craft beer industry is evolving fast, and breweries are under pressure to serve more customers, manage inventory in real time, and keep operations lean. In this post, we explore why breweries are making the switch and how the right POS system can support growth, streamline service, and improve the overall guest experience.

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QR Code Restaurant Guide: 6 Tips for Success

SpotOn

Over the last several years, QR order and pay has gone from being a fringe technology to a widely used solution for restaurants, bars, breweries, and wineries. On top of that, QR codes can help you increase revenue, as well as the take-home pay for your staff with bigger tips. Or do you want guests to use a QR code to order?

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How to Read a Restaurant P&L (Profit and Loss) Statement + Free Template

SpotOn

Restaurant P&L basics Sales Cost of Goods Sold (COGS) Labor costs Overhead costs Profit and profit margins Using your P&L statement Restaurant P&L basics A restaurant profit and loss statement is a spreadsheet that shows how all your money is coming in (sales) and where it's going out (costs). Sales are usually listed first.

License 90
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Restaurant Management Training Guide

Open for Business

Inventory control Understand how to keep track of your inventory, place orders efficiently, and minimize waste. After all, you need to know what’s coming in and going out so you don’t spend unnecessary money or make the wrong financial decisions. Show how to engage followers and handle online feedback.