Modern Restaurant Management

DECEMBER 11, 2024

"Merchandise is more than just a revenue stream — it’s a way to deepen the connection with your customers and expand your brand’s reach." Here's some of Cortellesso's advice to other restaurant and bar operators on effective merch selections, brand alignment, staff engagement, collabs, promotion, and more.

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Modern Restaurant Management

MARCH 3, 2025

Building an unforgettable restaurant brand requires consistent, strategic messaging that captivates and connects with guests. The Charlotte-based hospitality branding agency has a wealth of experience developing comprehensive hospitality concepts. It’s a blend of strategy and creativity – two key elements in great branding.

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Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

MAY 22, 2025

In the food service industry, branded apparel is a critical extension of your business's identity. The uniforms worn by staff, from kitchen to counter, represent your brand in every customer interaction, making apparel a strategic business decision rather than merely an operational requirement.

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Uniforms Loyalty Program Front of House Customer Experience 221

Modern Restaurant Management

JUNE 11, 2025

They want to support brands that feel real, socially responsible, and aligned with what they care about. When they find a brand online, they look deeper to see who is behind it and what they believe in. But the reality is that today’s consumers discover brands online first. A good product is just the starting point.

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Marketing Social Media Customer Experience Consumer Goods 251

Modern Restaurant Management

NOVEMBER 25, 2024

Faced with rising labor costs and increasingly price-sensitive customers, restaurant brands are exploring new ways to balance profitability with consumer expectations. Key Study Insights As participants placed orders from identical menus, RMS used eye-tracking technology to track where they focused. Here are three key strategies: 1.

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The Restaurant Group

MARCH 8, 2025

Let’s talk about something that can make or break your restaurant: restaurant branding. Thats the power of branding! So, what exactly is restaurant branding ? Because in the competitive food industry, a strong brand identity isn’t optionalit’s a must! What Is Restaurant Branding?

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Modern Restaurant Management

MARCH 21, 2025

The landscape is only getting more difficult, as evidenced by name brands like TGI Fridays and Red Lobster closing locations around the country. Scaleable Solutions Are Key to Success For years, large chains and PE-backed brands have had an undeniable advantage: the ability to rapidly scale thanks to expensive and sophisticated technology.

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Modern Restaurant Management

FEBRUARY 10, 2020

But, a restaurant’s brand identity – and visual brand design – is equally important and not to be forgotten. A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large.

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ChowNow

JANUARY 30, 2025

Why does your restaurant, no matter the size, need to invest in branding? Because your brand is what makes your restaurant unforgettable. The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. So, what makes branding so powerful?

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Modern Restaurant Management

FEBRUARY 19, 2025

When doors close , windows of opportunity open with vacant real estate providing new homes for growing F&B brands. Tacovision Photography by Nitzan Rubin What are the benefits of repurposing a space for a new brand? According to the hospitality experts at Washington D.C.-based Junction Bakery Alexandria Photo courtesy of Tech24.

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Perfect Daily Grind

APRIL 11, 2023

One of these is using specialty coffee blends to drive their brand identity. Mayorga Coffee has been roasting blends for over 24 years because they allow us to create flavour profiles which are unique to our brand,” Martin explains. So how can roasters align blends with branding? Is your brand authentic and recognisable?

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Modern Restaurant Management

JUNE 17, 2025

While it may be tempting to launch elaborate specials, it’s crucial to select items that align with your brand identity and can be executed seamlessly, without disrupting kitchen workflow or compromising consistency, especially during peak periods.

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Seasonal Menu Loyalty Program Back of House Customer Experience 221

Modern Restaurant Management

JUNE 6, 2025

Here’s how video can get your restaurant seen and build recognizable brand identity. Branded hashtags can also motivate your diners to get involved and share their experience. Naturally engaging for the senses, videos attract attention in a sea of content, get diners interested in your menu, and encourage visitors.

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Marketing SEO Influencer Seasonal Menu 221

ChowNow

APRIL 25, 2025

Branding isnt just for big-name chains with deep pockets and multi-million-dollar ad campaigns. Every restaurant concept should be intentional about their branding, from food trucks and cafes to brunch spots and fine dininggreat branding is how your restaurant stands out and stays memorable.

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Mobile Ordering Social Media Email Marketing Customer Experience 195

Goliath Consulting

FEBRUARY 8, 2025

Shaquille ONeal: The Power of Brand & Expansion Shaqs larger-than-life personality extends beyond basketball and into his growing restaurant empire. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casual market.

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Modern Restaurant Management

DECEMBER 20, 2023

In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. A well-crafted narrative is essential in enhancing brand identity through various social channels and e-newsletters.

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Modern Restaurant Management

DECEMBER 18, 2024

These tastes became deeply embedded in Hawaii's culinary identity through the iconic “Plate Lunch.” Not only do branded digital wallets foster convenience for guests, but they also drive sales, visit frequency and guest engagement while lowering the astronomic cost of credit card swipe fees.

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Modern Restaurant Management

AUGUST 14, 2023

In a marketplace full of choices, attractive branding can make or break your bottom line. Here’s our guide to help with effective restaurant branding ideas. The Importance of Branding in Restaurants Running a restaurant is tough, and that’s an understatement. But where to start? Think about your own life.

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Modern Restaurant Management

APRIL 7, 2025

Reliable experiences build brand loyalty, and systemic processes lead to reliable profit margins. Meanwhile, integrated customer relationship management (CRM) tools capture and analyze dining patterns, transforming one-time visitors into repeat customers and brand advocates.

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Loyalty Program Mobile Ordering Customer Experience Customer Service 282

Modern Restaurant Management

NOVEMBER 29, 2023

Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. PR is all about boosting brand awareness, building positive consumer relationships and maintaining/enhancing your restaurant’s reputation.

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Modern Restaurant Management

FEBRUARY 27, 2025

Miami-based brand I Heart Fries teamed with Artist, Athlete, Activist, Celebrity Influencer Dylan Gonzalez to launch an international franchise expansion effort. To learn more about the plans for the growing brand, Modern Restaurant Management (MRM) magazine spoke with Araque and Gonzalez. a clear identity.

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Modern Restaurant Management

SEPTEMBER 12, 2024

In fact, a study by Mastercard found that brands with strong loyalty programs were 1.6 Locale: Consider the cultural identity of your restaurant’s location and the community ties customers may have. This is where the hidden hero of loyalty programs comes in: branded merchandise.

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Loyalty Program Merchandise Customer Service Customer Experience 447

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

As such, carefully consider every image your brand puts out online or in print. This is why brand photography is so important. Below, we’ll go over what brand photography is as well as how the use of light and color can help convey your brand’s identity and leave your customers wanting more.

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Social Media Email Marketing Uniforms Sourcing 436

Modern Restaurant Management

AUGUST 5, 2024

Panera contacted affected employees and is providing a one-year membership in a program that provides credit monitoring, identity detection and resolution of identity theft. What are the best practices for brands to handle a breach? What can restaurant operators learn from this experience?

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Modern Restaurant Management

APRIL 5, 2024

Merch might a somewhat newer term in a restaurant owner's lexicon, but having a focused merchandising effort can connect a person to a brand as well as be a great way to build awareness and put buts in seats. So, how can restaurants use merchandise as an effective marketing tool to tap into local brand ambassadors and build awareness?

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Merchandise Brewery Design Magazine 506

Modern Restaurant Management

OCTOBER 16, 2020

In the last few months, many restaurants and foodservice brands have had to reevaluate branding and marketing strategies. Consumers are drawn to aesthetically pleasing brands, whether that's a good thing or not. Brands can build on this idea when choosing their unique colors. Fonts Can Solve Any Identity Crisis.

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Consumer Goods Social Media Seasonal Menu Influencer 520

ChowNow

JUNE 12, 2025

Use Social Content to Build Demand Posting high-quality photos of signature dishes, sharing limited-time offers, and showing behind-the-scenes content makes people feel more connected to your brand and drives more sales. Unlike third-party apps, a branded app puts you in control of the customer experience and your margins.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

ChowNow

JUNE 6, 2025

Builds Your Brand Identity and Tells Your Story Think of your restaurant description as your elevator pitch. Whatever the reason, the story behind your restaurant helps define the energy and personality of your brand. To make the best impression, make sure your listing has a clear, engaging description that reflects your brand.

Social Media 195

Social Media Fine Dining Front of House Customer Experience 195

Modern Restaurant Management

DECEMBER 22, 2020

However, there is a fine line for operators between taking advantage of these outlets and being overshadowed by a ghost kitchen restaurant brand whose sole purpose is to pump out delivery orders. Ghost kitchens have been a growing trend for some time, with COVID-19 only increasing their popularity and adoption.

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ChowNow

FEBRUARY 12, 2025

Well show you how to leverage: Your local restaurant scene Your restaurants brand Your digital assets The community around you Then, reveal how to measure your marketing efforts so you can continuously refine your strategy and strengthen your connection with customers. Look at their pricing, menu offerings, branding, and customer reviews.

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The Rail

MAY 12, 2025

Whether upgrading to a bigger space, aiming for a better neighborhood, or rebranding your culinary identity, the process requires more than just packing boxes and creating a new sign. Reinforce Your Brand Identity A location change is also a prime opportunity to reinforce or refresh your brand identity.

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Modern Restaurant Management

SEPTEMBER 13, 2022

There are several talent acquisition strategies you can apply to make your hiring process quicker and more efficient without compromising your brand, workplace culture, or the safety of your employees and customer base. Take a Modernized Approach to Attract and Engage Talent.

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Hiring Employee Relations Leadership Restaurant Law 530

Modern Restaurant Management

NOVEMBER 2, 2020

Many brands have demonstrated their understanding of this, and used it to evoke emotional responses in their audiences. However, for restauranteurs, sound isn’t widely viewed as a strategic brand tool – more often sound is an afterthought. So how do you achieve an on-brand sound that is right for your business?

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Modern Restaurant Management

MARCH 11, 2025

They seek brands they believe in. While powerful, it also demands a thoughtful strategy to maintain brand reputation and engagement. – Gregg Majewski, Founder and CEO of Craveworthy Brands At Wing Snob, we’ve learned that agility is the key to survival. At the same time, guest expectations have shifted.

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Modern Restaurant Management

AUGUST 20, 2024

Alain Coumont founded Le Pain Quotidien focused on organic ingredients and the brand is now adding a new ingredient to the mix: artifical intelligence. Especially for international chains, this tool is hugely interesting as it allows franchisees to quickly respond to local opportunities without losing the brand identity in the products."

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Front of House Restaurant Law Technology Presentation 449

Modern Restaurant Management

FEBRUARY 18, 2020

Mix these with authentic branded engagement and you have the basic recipe for Gen Z marketing. They learn, live, and socialize in this digital world, and they have strong feelings about brands and what they expect from them. As a marketing professional, I know that consumer data should always be the primary ingredient.

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Marketing Social Media Fast Casual Influencer 523

Restaurant Business

DECEMBER 4, 2024

Learn how the new IFMA The Food Away from Home Association unites the food away from home ecosystem—manufacturers, operators, supply chain, and service providers—to tackle industry challenges and drive innovation. Explore our mission, new membership categories, and future events.

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Food Food Supply Supplies Innovation 253