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Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back.
Leverage Automated Email Marketing ChowNows Automated Email Marketing helps your restaurant bring customers back and increase orders with minimal effort. Outside of your website, add your ordering link to your socialmedia bios and posts (also, Stories if youre using Instagram).
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
Whether its takeout, delivery, or even in-house orders via QR codes, customers want a seamless and convenient way to order online. When customers order through a third-party app, you dont get access to their contact information, making it harder to bring them back. In 2025, the US online food delivery market is expected to reach $424.9
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.
You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. If you pull a joker, the meal is on the house.
You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? Time Management: 80% of tasks completed often come from 20% of the effort. Thats huge!
Maintaining an engaging socialmedia presence is more important than ever for growing restaurants to attract new diners and drive orders on your preferred channels. In fact, 39% of diners use socialmedia to help determine if they want to order from a restaurant. Order tonight to try it out for yourself!”
As more restaurants in the United States receive the go-ahead to open their doors for indoor dining, Modern Restaurant Management (MRM) magazine reached out to industry experts on ways to calm employee anxiety. Rick Camac, Dean of Restaurant & Hospitality Management at the Institute of Culinary Education. Even though they have ?less
Please send questions to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com. Add notifications on your website, delivery service sites, and socialmedia platforms. Prepare to welcome them back. Communicate. Incentivize.
And now, as the pandemic subsides, and customers return to restaurants in growing numbers, owners and managers are dealing with another crisis: being short staffed. Other than the quality of a meal, customer service is key to attracting customers and keeping them coming back. Here are a few suggestions. Proper Training Is Paramount.
Training ALWAYS pays back in dividends. This is absolutely essential. [] NOT HAVING A CLEAR CONCEPT. [] FAILING TO UNDERSTAND SOCIALMEDIA. Plain and simple – socialmedia IS YOUR MOST IMPORTANT PLATFORM FOR COMMUNICATION. One of the most tempting forays into entrepreneurship is the restaurant business.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going.
Modern Restaurant Management (MRM) magazine asked restaurant industry movers and shakers: "What do you feel is going to cause disruption in the restaurant industry over the next decade?” Elo’s Sonal Apte, vice president of retail and hospitality. Guests will demand a personalized journey when food is delivered to their door.
By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. In the near future, we’ll look at printed menus the way we look back at newspapers today. Inventory stock changed significantly.
Back in time, I remember a billboard in New York City’s Times Square that asked: “Would You Be Willing To Sign Your Work?” What if the chef, manager, and owner were required to do the same, in essence proclaiming they approve of the work as presented to the guest? Are you proud to present this to your teammates, manager, or guest?”
I spoke with Ross Hindle, the Group COO of PDG Media , to find out which strategies work best. In 1924, popular US brand Maxwell House spent the modern-day equivalent of US $4 million on marketing , including sponsored TV shows, which helped increase sales by 85% in just a few years. The primary focus is mobile traffic.
They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Online ordering and delivery apps.
In-house delivery has become a popular option for restaurants, especially during COVID-19, as there are no added fees and the restaurant has control over the delivery radius. Pros of in-house delivery. Cons of in-house delivery. You must establish a system for managing the orders that come in. No added fees.
As Modern Restaurant Management Restaurant (MRM) magazine celebrates its fifth anniversary this month, we reached out to industry insiders to garner their insights on what issues have impacted the industry over the last five years and what issues they feel will impact restaurants in the years to come. Socialmedia has taken on a major role.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Restaurant of the Future Panel. 20 at 4 p.m.
While staffing has always topped the list of restaurant owner/manager pain points, it now seems to be at crisis proportions. Instead of belaboring the issue, Modern Restaurant Management (MRM) magazine went to the experts for some solutions. Two-thirds of new hires signing up for DailyPay.
After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%). Delivery, scheduling, inventory management, reservations, and guest management have seen technological advancements over the past few years, and it's just the beginning.
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). For more information, visit: sba.gov/paycheckprotection.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. Additional funding has been allocated for the Paycheck Protection Program (PPP ). For more information, visit: sba.gov/paycheckprotection.
and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform. and will enable TouchBistro to fully integrate customer loyalty and guest marketing into its all-in-one point-of-sale (POS) and restaurant management platform.
Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? Are there any tips for food delivery and takeout inventory management? Food delivery ideas: How to manage staff to boost off-site dining revenue It’s important to have a protocol in place for managing delivery and takeout orders.
For a deeper dive, Modern Restaurant Management (MRM) magazine reached out to Yevgeni Tsirulnik, SVP, Innovation and Incubation at Toshiba Global Commerce Solutions How should restaurant operators approach digital investments moving forward? The report, which surveyed 127 restaurant executives across the U.S.
To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association Educational Foundation has launched the Restaurant Employee Relief Fund to support U.S. Live in the U.S., an overseas U.S.
The topic of switching to self, or in-house delivery has been a widely-debated issue among independents these past couple of years, and it will most definitely be a hot topic as restaurants begin to open their doors again. Just as the third-party delivery model has its pros and cons, so does in-house delivery.
The outbreak of COVID-19 in early 2020, and subsequent social distancing and self-isolation protocols have wreaked havoc on restaurant workers everywhere. Block access to fear-mongering news sites, blacklist certain term s on your socialmedia (like #COVID-19 or #Coronavirus), and try to reduce your news consumption overall.
Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website.
Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? The traditional media channels that brands have relied on, such as TV and radio, suddenly weren’t reaching their customers.
Imagine if you were furloughed from your job then offered it back with more responsibility and less pay; you probably wouldn't be in a hurry to return to that job either.”. As we start to welcome back workers, doing things as they were before isn't going to work—especially in hiring. Adam Ranier, Writer, Restaurant Manifesto.
This edition of MRM News Bites features ezCater, S?mrus, mrus, Audible, 7shifts and SevenRooms, Checkers & Rally’s, Subway, Chipotle, Napa Seafood Foundation, Igloo, Bringg and Karbach Brewing Co. Feed the Front Line. In just over a week, the program has already sent more than 20,000 meals to 145 hospitals across the country.
While the company has products specifically designed for each vertical, such as appointments, eCommerce, online ordering and reservation management, its uniqueness lies in offering high-powered capabilities that every business needs. These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers.
US Foods Holding Corp.entered into a definitive agreement to acquire Smart Foodservice Warehouse Stores from funds managed by affiliates of Apollo Global Management, Inc. US Foods to Acquire Smart Foodservice. US Foods to Acquire Smart Foodservice. NYSE: APO) (the “Apollo Funds”) for $970 million in cash.
Restaurant industry insiders offer their insights on F&B trends we can expect to see in 2024. Using DoorDash order data from January 1, 2023 to October 31, 2023, we bring you DoorDash’s Dash From the Past 2023 Trend Report. The top items paired with ibuprofen included Cheesesteaks, Cognac, Nacho Fries, Bacon Egg and Cheese, and Cold Brew!
Ring stated, “This final rule gives our joint-employer standard the clarity, stability, and predictability that is essential to any successful labor-management relationship and vital to our national economy.” NLRB Issues Joint-Employer Ruling. As a result, the final rule provides clear guidance in this significant area of the law.
A few common tricks to boost popularity of high-profit items are to: Make these items more prominent on your menu, on socialmedia, or on your website. Menu engineering can be simplified as the steps taken to increase the profitability of a restaurant menu. Typically, the practice is broken down into two segments: 1. What to do?
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