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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Perhaps one reason it’s accrued 24.5

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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

This has led to many perks for consumers, such as reduced wait times, contactless ordering, and more personalized offers and rewards. Fast Food and QSR Value The United States Fast Food & Quick Service Restaurant Market size was valued at US$ 248.8 billion in 2024 and is anticipated to rise at a CAGR of 3.74

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The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing

Modern Restaurant Management

In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Increased Emphasis on Online Ordering. Former competitors are now part of the same umbrella company.

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Franchise Portfolio Diversification: Trends Taking Shape in 2022

Modern Restaurant Management

From full service to fast-casual to legacy fast-food brands, the one constant was disruption. Many brands were able to turn a profit from the lockdowns and social distancing orders by shifting operations toward drive-thru, delivery, pick-up, and curbside models. Just as one issue seemed fixed, another presents itself.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses.

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Average Restaurant Profit Margins: What They Are And How to Improve Yours

ChowNow

In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Theres no one-size-fits-all number.

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MRM EXCLUSIVE: Fast Food Has Become a Hi-Tech Job

Modern Restaurant Management

Consumers visit a fast food or quick serve restaurant (QSR) with a goal in mind: secure a tasty meal incredibly quickly. Once upon a time, a frontline employee at a fast food restaurant did not necessarily need technological skills to apply for the job. Fast forward to 2022. Who makes the magic happen?

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