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Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In this article, youll learn simple, practical strategies to make it happenno awkward upselling or overcomplicated tactics required. Try a server game like Perfect Order.
Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve Put your focus on first-party data.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? If youre looking for restaurant promotion ideas, youre in the right place.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
In this article, we delve into five key ways that you should be using your POS data to forecast holiday demand for your restaurant. From past years, it is clear which items were the most popular and based on this, extra stock can be ordered in to ensure festive favorites do not run out.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. But growing online order volume isnt always easy. The fewer steps it takes to complete an order, the better.
Approach the sandwich as a professional chef approaches the presentation of a fine dining meal just without the pretention and costly trimmings that fine dining requires. [] PIZZA: Ahhhone of Americas and the worlds top menu items. Wine lists that resemble an encyclopedia of the wine making craft are just the price of admission.
Guests may sparkle when they see the chef walk through the dining room and whisper about how great he or she is at their craft, but what many dont realize is that their meal was likely never prepared by the chef. This is a time of the year when many invest personal effort in speculating who will win the honors as NFL Most Valuable Player.
This article explores their charm, global influence, and the key elements that fuel their success. Introduction: The Charm of French Bistro Culture At the heart of French bistro culture lies an effortless charm that transforms dining into something personal and profound. They are top spots for the best food in France.
Respectable restaurants either bake their own or invest the time to find an exceptional resource for this essential ingredient in the dining experience. Before children speak, they sing, Before they write, they paint, As soon as they stand, they dance. Bacon is well served in nearly everything, but it reigns supreme at breakfast time.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Because not every dish thats popular is profitable. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care?
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. Additional findings indicate that 44 percent favor a balance of human staff and some technology, while 41 percent prefer no AI use at all in their dining experience.
In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle.
In this article, we'll explore five practical ways AI helps restaurants reduce food waste by up to 30%, making sustainability an attainable goal for the industry. In this article, we'll explore five practical ways AI helps restaurants reduce food waste by up to 30%, making sustainability an attainable goal for the industry.
In almost every conversation I have with other industry professionals, someone will say “before COVID… ” or “since COVID… ” As a matter of fact, in many of my articles I make the same comparison. I’ll make this connection for you later in this article. This is a trend I hope will go away.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Are you doing all the right thingsserving amazing food, delivering top-notch service, crafting perfectly balanced drinksbut the tables still arent filling up like they should?
Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines. Local SEO strategies, like targeting location-specific searches, will help your site show up when people look for nearby dining options on search engines.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. Increased Emphasis on Online Ordering. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders. In this article, you will learn: How to optimize your Google Business Profile to boost visibility and credibility.
At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.
A single missteplike a delayed order or a system glitchcan throw off an entire shift. Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. The easier it is for customers to place orders and receive their food, the smoother operations run. The result?
The dining room opens in 15 minutes and the adrenaline is starting to churn. At 5:30 the dining room doors open, and early bird diners begin to arrive. Cooks are now bouncing from foot-to-foot waiting for the chime of the printer as orders in the dining room are being taken by servers who put on a show face that projects calm.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. This guide will teach you everything you need to know about getting started with restaurant marketing.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.
In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Or adjust your staffing schedule based on peak ordering times?
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years. In January 2023, Yum!
From managing reservations at the host stand or firing orders straight to the kitchen from table side, tablets are changing the way restaurants run. Bonus points if the interface is also customer-friendly, especially if you plan to use tablets for self-ordering or digital menus. Lets break down what to look for in a restaurant tablet.
A great dining experience starts long before someone walks through your door. If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food.
After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. Receipts A scannable link on printed or digital receipts lets customers leave a review right after dining. We all do it. Its to protect our time, our wallets, and our tastebuds. Leave us a review!
Do orders get lost in the shuffle between different platforms? With 52% of consumers saying that ordering out is essential to their lifestyle, every restaurant that wants to stay competitive must offer delivery. In this article, youll learn: How food delivery aggregators work and why theyre valuable.
Whether you like it or not, your restaurants online reputation is shaping first impressions long before a guest walks through your doors or even places an order. It should be the go-to source for things like hours, your latest menu, and how to place an order. Think of it as hospitality beyond the walls of your restaurant.
Managing delivery orders shouldnt feel like running an obstacle course, but for many restaurant operators, thats exactly what it is. Juggling multiple food delivery apps means switching between tablets, manually entering orders into the POS, and trying to keep track of ever-changing fees and commissions.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Whether its fresh, locally sourced ingredients or unforgettable dining experiences, your promise must be clear, authentic, and consistently delivered.
Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight. They influence dining decisions, impact how and where your restaurant shows up online, and play a huge role in how your brand is perceived by people who havent placed an order yet.
In this article, youll learn: The most important restaurant KPIs for restaurant profitability, efficiency, and growth How to calculate and benchmark major KPIs using simple formulas Practical tips for tracking KPIs without getting overwhelmed Lets start by breaking down what KPIs are, and why they require your attention.
Those who were able to ride out the worst of the lockdown found themselves pivoting towards 100 percent takeout orders fueled by intense social media campaigns. For some, restaurants parking lots became outdoor dining experiences, and for others, curbside pickup became the financial lifeblood. Know Your Appliances.
In this article, we discuss how restaurant design is changing as a result of the COVID-19 pandemic and highlight how we must rethink the consumer-facing footprint to make the restaurant experience more sustainable and bolster consumer confidence. In a post COVID-19 world, restaurant design must evolve and adapt to the new normal.
In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Your cost of goods sold (ingredients, beverages, packaging, etc.)
Read any article enumerating the current or emerging trends in restaurants and retail and you will see ideas of health and wellness, environmental sustainability, and brand authenticity coming to the fore. I have been fortunate to work with Sleepy Bee Cafe since its founding in 2013. Green Restaurant and Slow Food were others we considered.
In this article, you will learn: The five most important restaurant costs to track and manage Easy strategies for controlling food costs and labor costs Tactics to save money without hurting your guest experience Lets start with the big picture and learn where your money is actually going. Are you overstaffed on slow days?
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
Listen to this article In 1999, the first “dining in the dark” restaurant opened in Zurich, Switzerland. Blindekuh was founded by a blind pastor to generate empathy for blind people, and dining in the dark restaurants have provided reliable jobs for the chronically underemployed blind workforce.
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