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Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. or That sounds like something for big chains, not a small independent restaurant like mine. or Upselling feels awkward. Finding your AOV is actually quite simple.
Just like banks debate on whether or not to lend you money based on your credit history, customers will decide whether or not to eat at your restaurant based on your overall Yelp rating. A study by Harvard Business School found that a one-star increase in Yelp rating leads to a 5% to 9% increase in revenue.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. Most customers wont leave a review online unless theyre encouragedso give them a simple way to do it.
When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. We all do it. Its to protect our time, our wallets, and our tastebuds.
These small, unassuming eateries—often with fewer than 20 tables—have long been celebrated for their cozy charm, unpretentious cuisine, and a welcoming spirit that turns every meal into a moment of connection. This article explores their charm, global influence, and the key elements that fuel their success.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? Thats huge! All you have to do is keep them happy. And when you do?
If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
The real wins come from small, smart shifts; things like improving your online ordering system, highlighting your most profitable dishes, and giving existing customers more reasons to come back. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better dining experience for your guests.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
Every restaurant owner should know their food cost percentage—it’s one of the clearest indicators of whether your restaurant is running effectively or if you’re missing opportunities to optimize your business. A low percentage might sound great, but if it’s driving down food quality or hurting the customerexperience, it could backfire.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers. This way, you won’t need to code your site from scratch.
How you approach restaurant marketing can be broken into two main categories: Attracting new customers to your restaurant Earning more from the customers you already have Most restaurant operators pour time and money into the first, but often overlook the massive opportunity in the second.
By Kateryna Reshetilo, Contributor Are you a restaurant owner looking for ways to keep up with the fast-changing demands of your customers? Today, more than ever, restaurants are turning to custom-built apps to improve convenience, streamline operations, and foster customer loyalty. If so, you’re not alone. from 2023 to 2030.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
Coffee roasters around the world are struggling to navigate the rising tide of costs without losing loyal customers. While some businesses may choose to absorb these additional expenses, there are limits to how much they can sustain. You may also like our article on how price volatility is shifting roasters’ priorities.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior.
In this article, you will learn: How a centralized delivery system eliminates the chaos of managing multiple platforms. Actionable steps to implement a centralized system without disrupting your business. What should be a reassuring sightscreens full of customer ordersis actually a logistical nightmare.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. This means customers place orders through your own website or appnot a third-party platform. This means customers place orders through your own website or appnot a third-party platform.
A bar is a profitable business option if you’re looking to enter the food industry. In this article: How to calculate your profit margin for your bar What is the average profit margin for bars? For example, if you serve craft cocktails or premium wine, customers may be willing to pay more because of the perceived value.
Photo: Shutterstock Delivery and a take-home meal deal drove a lot more customers to Olive Garden this spring. The offer allowed customers to buy an in-store meal starting at $14.99 Olive Garden parent Darden Restaurants had long resisted third-party delivery, preferring to serve customers in its restaurants and control the experience.
Finding a well-rounded bar manager can be the determining factor in the success of your business. They play a big role in overseeing your inventory and attending to customer complaints. In this article: How do you handle inventory management to keep the bar always adequately stocked? what did you do?
In this guide, youll learn how to use ChowNow tools along with a handful of other effective strategies to increase order volume, boost your current customer traffic, and grow your overall sales. Email marketing is one of the most effective ways to stay top-of-mind with customers and remind them its time to order again from your restaurant.
The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.
Third-party delivery apps start out as a convenient way to reach new customers, but they always take a significant chunk of your profits. While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.
You may also like our article on whether Nepal will produce more specialty coffee in the future. Consumers are increasingly sophisticated, seeking unique flavour experiences and authentic stories behind their coffee purchases. We also host farm visits and tastings to help roasters experience the origin firsthand.”
This doesnt mean cutting corners and sacrificing the customerexperience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. However, you can start controlling labor costs without cutting staff or sacrificing customer service.
Specialty coffee is often associated with small-batch roasting. The need to switch to a larger roaster is crucial for coffee businesses to meet the demands of their expanding customer base. You may also like our article on designing a complete coffee roasting facility. The company will exhibit at WoC Geneva at booth no.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Instead of relying on gut feelings and guesswork, they give you clear, measurable data you can track over time to meet your key business objectives.
If your restaurant profit margins arent healthy, it doesnt matter how busy you areyoull always be playing catch-up. From food costs and labor expenses to inflation and unpredictable sales volume, operating a restaurant business comes with constant, non-negotiable bills. What Are Restaurant Profit Margins?
With sustained high coffee prices and rising operational costs across the board, coffee businesses need to maintain their presence and relevance in an increasingly competitive market. You may also like our article on why coffee events are expanding into Asia. For many roasters, it depends on the scale.
AI is no longer just a buzzword, its a reality that is reshaping how restaurants operate, interact with customers, and make decisions. From automating routine tasks to enhancing customerexperiences, AI is revolutionizing the restaurant industry in ways that were unimaginable just a few years ago.
This guide will help you tackle both of these issues, so you can understand the power of small, data-driven adjustments, along with straightforward steps on how to achieve them. Start by reducing portion sizes slightly—even 10% can make a huge difference in your bottom line, lowering food costs without affecting your guests’ experience.
When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries.
Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Customer Service and Experience Great food and drink is only truly enjoyed when its coupled with a great service experience.
In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. The data revealed that 60 percent of consumers surveyed prefer human staff versus AI-managed customer support, despite the potential for increased service efficiency.
Read any article enumerating the current or emerging trends in restaurants and retail and you will see ideas of health and wellness, environmental sustainability, and brand authenticity coming to the fore. But is B Corp certification something restaurants should pursue? Green Restaurant and Slow Food were others we considered.
Understanding what customers order, when they order, and how often is an untapped goldmine of information for restaurant operators. Using that data can help you answer questions like: Are we pricing our bestsellers too low or overpricing items customers arent buying? What do repeat orders say about our customer preferences?
In this article, you will learn: How category design reduces decision fatigue and boosts guest confidence Core principles that work for both digital and printed menus Smart strategies for specialty sections that drive upsells and engagement Let’s start with why categories matter more than you might think. Here’s how to do that.
In this article, youll discover how training your restaurant staff on new systems doesnt have to be a big ordeal, slowing down service for guests and costing you money. Yes, it does take time, but not as much as youd think, so long as you follow these seven stepsyour team will learn faster, retain information better, and not disrupt business.
One of operators most difficult challenges is balancing restaurant operating costs without compromising the food, service, and customerexperience that makes your restaurant unique. With the right strategy, you can reduce expenses and strengthen your business at the same time.
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