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In this article, we delve into five key ways that you should be using your POS data to forecast holiday demand for your restaurant. It’s the perfect season for experimenting with new menu items that align with previous seasonal trends.
Sit-down establishments often did the same by upping their digital chops, adding curbside pickup, and even erecting sidewalk dining parklets when dine-in returned in a limited capacity. Now, as we enter 2022, predictions indicate a big shift back to sit-down dining. (We’ve Clean up your online NAP data.
Make the tomato an experience. Youre a chef, dont take the easy route of buying pre-cooked cold cuts for your meat roast, smoke or braise your own; make it your signature and let the customer see the product being sliced in front of them. Leave your customers speechless and your employees beaming with pride.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. In fact, boosting AOV is one of the easiest and most effective ways to increase revenue while improving the customerexperience for your guests.
This article explores their charm, global influence, and the key elements that fuel their success. Introduction: The Charm of French Bistro Culture At the heart of French bistro culture lies an effortless charm that transforms dining into something personal and profound. They are top spots for the best food in France.
What is most gratifying is witnessing clean plates coming back from the dining room, satisfied smiles on the faces of guests, and the pride that a cook feels when sliding a finished plate down the pass. This leads to the intent of this article. We put it all on the table when it is felt that the time is right, or situations demand it.
That’s why this approach will help you avoid costly mistakes, save time making important decisions, and make for a less stressful renovation experience. How Design Technology Improves Space and Guest Experience Every square foot counts when redesigning a fast-casual eatery or a fine dining venue.
These are indeed the table stakes when it comes to delivering premium experiences. In the January 23, 2024 New York Times article,“The Menu Trends That Define Dining Right Now,” the publication gathered 121 menus from restaurants all over the United States. And as spending increases, so does engagement.
When customers are looking for a new place to eat, one of the first steps in that journey is checking reviews. After reading this article, you will realize that reviews are your most valuable online asset, and leaving them unattended is unthinkable. Make sure its prominently placed so customers dont have to hunt for it.
This is not the normal amount of angst that has been present for decades fickle customer tastes, rising cost of goods, changing demographics, or escalating rents; there are far deeper concerns that make everyone scratch their heads in wonder. Theres plenty of fear and loathing going on in the restaurant business.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. In this article, you will learn: How to define your restaurants target market to guide your business decisions. Key customer factors that influence dining preferences, from demographics to behavior.
From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Bad restaurant reviews might hurt in the moment, but every one of them is an opportunity to set things right with a disgruntled customer, get insight on how to improve your operations, and turn a negative experience into a chance for growth by showing future customers you care about their diningexperience.
Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.
Youre delivering a great diningexperience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. But first, why is customer retention such a big deal? But first, why is customer retention such a big deal?
Youre not just serving foodyoure managing impressions, experiences, and expectations, all in the digital world. Thats why its important to get proactive and make it super easy for your happy customers to speak up about their experience. This ensures that the information potential customers find is accurate and up-to-date.
You can have a crowd-pleasing menu, loyal regulars, and a packed dining roomand still watch your margins disappear. Because not every dish thats popular is profitable. Too many restaurant menus are built on intuition and aesthetics, not real numbers. What Is Menu Engineering and Why Should You Care?
However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
Additionally, restaurants will experience a significant shift in technology and customer service. Airflow within restaurants should flow from cleaner sources to dirtier sources – from dining areas to kitchens, restrooms to pick up / delivery spaces and more. Architectural Considerations in HVAC.
As the fight against COVID-19 continues, more of those same restaurants have started considering—and even implementing—new plans for welcoming employees and customers back for in-person dining. In-person dining will pose unique hygiene challenges to your restaurant, particularly in high-traffic areas.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features delivery data, tariff troubles, summer dining trends, and Beer Serves America. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
Restaurants collect a ton of customer data. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? When used strategically, customer data can help you personalize marketing, streamline operations, and create a better diningexperience for your guests.
The ultimate goal of branding is to create an emotional connection with your customers that encourages them to choose you over your competitors. Thats why we created this easy guide to restaurant branding: to make certain you never miss an opportunity to connect with your customers. But how do you get there? for that exact same meal.
In this article, youll learn: How online reviews shape restaurant discovery and customer decision-making Why positive reviews lead to higher revenue and stronger customer loyalty How to make them work in your favor, even when the feedback isnt perfect Lets dig into why online reviews matter more than everand how they can help your restaurant grow.
There are several related practices that I think we’re going to see prevail as dining brands look for innovative ways to not just survive but thrive. In addition to cost savings, there is plentiful evidence that consumers prefer online ordering and will select dining brands based on the ease of that experience.
After all, it’s not just the quality of your food that can keep customers coming back — 73% of diners base their satisfaction on the quality of service they receive. Your staff, especially your restaurant manager, plays a crucial role in the overall diningexperience.
This doesnt mean cutting corners and sacrificing the customerexperience; its about knowing where your money is going, spotting leaks early, and fine-tuning whats already working. Well start by breaking down your prime costsfood and laborsince theyre not only your biggest expenses, but also the ones you have the most control over.
In almost every conversation I have with other industry professionals, someone will say “before COVID… ” or “since COVID… ” As a matter of fact, in many of my articles I make the same comparison. I’ll make this connection for you later in this article. This is a trend I hope will go away.
Every restaurant faces operational challengeseven with a great menu and a talented team, bottlenecks can slow service, frustrate customers, and cut into profits. Staff scramble, customers grow impatient, and suddenly, a busy night turns into chaos. A slow experience isnt just frustratingits a reason to go somewhere else next time.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. You own it, it costs very little to maintain, and its a direct link to your customers any time youd like to reach themno complicated algorithms or third-party platforms getting in the way.
From softwares like ChatGPT to self-driving cars like the Tesla Model 3, AI and automation are making remarkable strides In the restaurant industry, these solutions are streamlining various aspects, including inventory management, contactless ordering, customer behavior analysis, and more.
A great diningexperience starts long before someone walks through your door. Nearly every customer journey begins with a search on Google, then a scroll through several restaurant websites before something catches their eye. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
The result is frustrated customers, stressed employees, and a system that feels more like a burden than a boost to your business. In this article, youll learn: How food delivery aggregators work and why theyre valuable. The operational and customer service benefits of using an aggregator. Is your delivery operation disorganized?
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. Lets get started. Next, take a look at your menu.
Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. Its not just about looking good (though that is a part of it); its about creating an emotional connection that shapes the entire customerexperience.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Too high, and youll drive customers away. High-end restaurants can charge more for the experience, leaving wiggle room for a higher food cost percentage.
Its going to get dropped, splashed with sauce, and maybe knocked off the bar by a customers pursethats just part of the deal. Bonus points if the interface is also customer-friendly, especially if you plan to use tablets for self-ordering or digital menus. Tablets are everywhere in restaurants these days, and with good reason.
In this article, you will learn: How a centralized delivery system eliminates the chaos of managing multiple platforms. What should be a reassuring sightscreens full of customer ordersis actually a logistical nightmare. These small errors add up, leading to unhappy customers, negative reviews, and wasted food costs.
Restaurant KPIs are numbers that go beyond basic accounting to help you see how every part of your business is performingfrom your profit margins to your guest experience. Not all restaurant KPIs measure the same thingsome help you protect your bottom line, while others can improve your operations efficiency or improve guest experience.
Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. But growing online order volume isnt always easy.
In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Your cost of goods sold (ingredients, beverages, packaging, etc.)
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