The Rail

APRIL 14, 2025

By Tracie Johnson, Contributor Running a restaurant requires more than just a good idea, a great menu, and determination. Securing more resources guarantees that your restaurant can manage more demand without compromising quality, whether it comes to equipment upgrades, automation investments, or production facility expansion.

Small Business 130

Small Business Cash Management Social Media Consumer Goods 130

7 Shifts

OCTOBER 22, 2024

Make sure that your restaurant's name, address, phone number, and website are correct and consistent across all platforms. Add high-quality photos and videos regularly, posting as soon as new dishes are added to your menu. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. Link your official website in the space provided. Social Media Management The bulk of your efforts on Instagram will be concentrated into social media management for your restaurant. Write your full brand name for your display name.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Modern Restaurant Management

DECEMBER 28, 2023

As travel season approaches, we anticipate seeing more people lean into making their vacation destinations feel more like home, with an increase in activities like cooking while traveling! Savvy operators will adapt their menu and model to accommodate more flexible ordering options – but with a renewed focus on the bottom line.

2024 474

2024 2023 Food Order 2013 474

Modern Restaurant Management

OCTOBER 9, 2024

To learn more about how restaurants can optimize and create craveworthy catering menus, Modern Restaurant Management (MRM) magazine reached out to Michelle Smart, Chief Customer Care Officer at ezCater, for real-world examples and tips. Restaurants require different menus, operations, and technology to manage their catering business.

Catering 221

Catering Dietary Restrictions Seasonal Menu Tip Distribution 221

Modern Restaurant Management

SEPTEMBER 15, 2021

“The Discerning Diner report provides our members with the information they need to make choices around everything from menu selections and customer service options, to marketing initiatives and possible new revenue streams that today’s consumer is interested in. ” Food Retailing Report.

2021 447

2021 Retail Loyalty Program Online Ordering 447

7 Shifts

JUNE 16, 2024

Restaurant marketing strategies combine online and offline techniques to help managers create a strong brand identity, attract new customers, retain old diners, promote their restaurants, and ultimately increase revenue. You can also offer a custom menu for these special occasions, like party-sized pizzas, party platters, and drink towers.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

JULY 25, 2024

Another approach is to integrate an online ordering feature or plugin into your website and leverage your FOH as delivery drivers. Additionally, catering large events can help you manage your inventory more efficiently, reducing food waste and maximizing profit. Starbucks does this well with its coffee mugs and water bottles.

2024 243

2024 Loyalty Program Point of Sale Merchandise 243

Modern Restaurant Management

FEBRUARY 28, 2020

Modern Restaurant Management (MRM) magazine's People & Places column features news of company hires and promotions, charitable efforts and product introductions. Hayes is responsible for leading the business development and customer relationship management of the entire McLane Foodservice portfolio of 33 leading restaurant brands.

Coaching 419

Coaching Point of Sale Customer Experience Retail 419

Restaurant365

MARCH 3, 2022

Nostalgia appeals to tourists who are out creating memories, so be sure to include interesting facts in you advertising. Add fresh, seasonal tastes to your menu. If you are tempted to try a seasonal menu but still not convinced, try an abbreviated “spring” menu to test the waters.

Travel 146

Travel Social Media Fast Casual Fine Dining 146

Lavu

JUNE 6, 2025

This guide breaks down 28 proven strategies that help cut unnecessary expenses, streamline operations, and boost profitability—whether you manage a small café or a multi-location chain. Discovering new ways to reduce costs in restaurant management can boost profits. Let’s dive into what really works in today’s competitive landscape.

Loyalty Program 78

Loyalty Program Recycling Waste Inventory 78

Modern Restaurant Management

OCTOBER 16, 2019

With multiple restaurants in a shared space, DoorDash will empower these merchants to offer their customers new menu offerings and pairings unique to the DoorDash Kitchens’ restaurants. “Restaurants are catching on and realizing that it isn’t as simple as adding a vegan burger onto the menu.

Food Truck 317

Food Truck Customer Service Customer Experience Front of House 317

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Getting New Customers (Acquisition).

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 13, 2019

“In looking at what exists today in terms of fresh, fast menu options — particularly at breakfast — there’s still tremendous opportunity for growth,” said Jay Johns, President of IHOP. a provider of unified IT monitoring and management solutions for physical, virtual and cloud-based IT infrastructures.

Mobile Ordering 252

Mobile Ordering Catering POS Customer Experience 252

Restaurant Engine

APRIL 23, 2025

If youre a restaurant owner or manager, youll find that by collaborating with influencers you will elevate your brand, increase foot traffic in your restaurant, and build a buzz for your food that other advertising methods just cant replicate. Do you want to launch a new menu or promote a seasonal special?

Influencer 52

Influencer 2025 Website Management Email Marketing 52

Restaurant Clicks

SEPTEMBER 18, 2021

1622 Eastern Ave, Baltimore, MD 21231 Visit Website. There are seasonal additions to the menu that ensure this restaurant is worth revisiting. 225 W 23rd St, Baltimore, MD 21211 Phone: (443) 900-8983 Visit Website. The restaurant features a gourmet menu and a Mezcal tasting room. Order Online. Order Online.

Reservations 146

Reservations Website Management Seasonal Menu Front of House 146

Restaurant Clicks

OCTOBER 12, 2021

372 Lafayette St, New York, NY 10012 Phone: 347-662-3522 Visit Website. You’ll find contemporary Mexican food on the menu here, with many dishes containing seafood. 284 3rd Ave, Brooklyn, NY 11215 Phone: 347-721-3126 Visit Website. 35 E 21st St, New York, NY 10010 Phone: 212-913-9659 Visit Website. Los Tacos No.

Food 148

Food Food Truck Website Management Seasonal Menu 148

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Both the season and customers’ preferences shift quickly and you need to know how to adapt to them. Your ability to manage a healthy relationship with vendors and suppliers is an important part of growing your bakery business.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Cheetah

FEBRUARY 20, 2020

Most bakeries have a variety of sweets, artisan breads, cakes and other guilty pleasures on their menu. Both the season and customers’ preferences shift quickly and you need to know how to adapt to them. Tell them about your business and your menu items, and listen to their advice on quantities and locally-sourced products.

Social Media 78

Social Media Advertising Loyalty Program Online Ordering 78

Lavu

MAY 30, 2025

You need to carefully manage your spending and reduce restaurant overhead costs whenever you can. Most restaurants have regular overhead costs in the following categories: Rent Utilities Advertising Equipment costs Services fees Salaries Hiring and training Knowing your expenses is the first step to cutting expenses.

Cash Management 78

Cash Management Online Ordering Waste Inventory 78

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Restaurant Clicks

NOVEMBER 5, 2017

Website blog posts and updates. Optimizing your website pages. Building links to your site from other reputable websites. Reputation management – review monitoring. You can ask these questions in person, or we suggest giving each interviewee a written test before meeting with the hiring manager. Facebook ads.

Marketing 76

Marketing Email Marketing SEO Social Media 76

Touch Bistro

JULY 15, 2021

Build a Website and Optimize it. Diners now use search engines like Google to find restaurants and review menus online before deciding where to eat. By building an active and updated restaurant website , you can reach new customers who are searching for a delicious place to eat. Update Your Online Menu.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Touch Bistro

MAY 26, 2021

They’ll appreciate subtlety, such as a beautiful flower arrangement in America’s favorite colors, or one well-crafted menu with a special of the day. An online ordering system that lets you take orders directly from your website, while keeping 100% of the profits. Update Your Menu. Offer a Discount.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

Sling

OCTOBER 1, 2023

Along the way, we’ll address such issues as: Working from home or a storefront The importance of state and local health codes Creating a business plan Getting incorporated and licensed Hiring and scheduling employees We’ll also discuss financing (to make it all possible) and advertising and marketing (to keep it all going).

Catering 78

Catering License Transportation Advertising 78

Gourmet Marketing

SEPTEMBER 23, 2021

This is great if you don’t have many items on your menu or if you do similar dishes that are around the same price. It should also be interesting or unique enough to advertise about it on social media, yelp or with large posters inside of your restaurant. Highlight popular food items on the website.

Marketing 61

Marketing 2021 Social Media Website Management 61

Sling

JULY 4, 2021

Then, like the video you shot, display them on all your social media channels, on your website, and in your blog posts. Consider offering a limited menu from your food truck while promoting the expanded menu at your brick-and-mortar location. Not sure how to get your website on page one? Profile is complete.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Next Restaurants

MAY 26, 2020

High-end restaurants that tend to have a pricier menu should look to add more affordable “fast” food to their offerings. Instead, you can reach a compromise in your menu. You may also consider a rotating menu that serves in-season and readily available dishes to keep costs down. Offer Safe & Contact-Free Services.

Webinar 88

Webinar Social Media Food Safety Cash Management 88

Apicbase

JANUARY 12, 2023

Email is the best way to reach customers wherever they may be—without paying for advertising space. Brand new seasonal menu? Include appetizing photos of menu items. Share timely updates of changes to your menu. Don’t rely on social media advertising; send email invites instead. New food item announcements.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

SpotOn

MAY 21, 2024

There's plenty of room to get creative with your menu and off-premise offerings. Here are some ways to connect with your potential guests and make your restaurant's menu pop (obligatory firework pun). Create a themed burger menu or a burger bar that lets guests mix and match.

Specials 52

Specials Online Ordering Seasonal Menu Social Media 52

Rocket Fuel

DECEMBER 1, 2022

The standard online ordering software will have two elements: A website. A good online ordering system will allow customers to view the complete menu on the website and place an order through the same website. Ability to integrate with your website seamlessly. Factor #1: Online menu. Mobile-friendliness.

Online Ordering 52

Online Ordering Ordering Point of Sale Mobile Ordering 52

The Food Corridor

MARCH 27, 2023

The Food Corridor powers cloud kitchens with booking and management tools How does a cloud kitchen work? or directly from the virtual restaurant via their own app, website, or telephone number. Cloud kitchen menu items are optimized for ease of production and reliability of food quality upon delivery.

Kitchen Safety 59

Kitchen Safety Delivery Online Ordering Food Safety 59

Modern Restaurant Management

JANUARY 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features a gloomy start to the new year, dining trends for 2020, the importance of discounts, holiday gift card sales results, delivery frustrations, soda curiosity and a consumer culture report. National Restaurant Association Survey on Top Menu Trends.

2020 277

2020 Point of Sale Online Ordering Consumer Goods 277