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It’s Not Christmas in Buenos Aires Without Pan Dulce

EATER

He describes the bread as dried fruit with some dough, instead of the other way around, because of the enormous amount of merchandise that goes into it. Over the course of nearly 40 years in operation, Plaza Mayor says it has made no tweaks to its pan dulce recipe. Lautaro Grinspan is a journalist from Argentina.

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How to Create a Successful Visual Brand for Your Restaurant in 2020

Modern Restaurant Management

But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Use similar language on your website that you use in any advertisements. Your Website.

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Boost Your Restaurant Business with Five Local Marketing Tips

Modern Restaurant Management

Prominently advertise your commitment to these safety and health guidelines in your social media page and website. You can also expect fresher and higher quality merchandise because the food won’t have to stay in transit for long. Enforce face-mask wearing for both employees and customers.

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The Enduring Appeal of Signature Staples at QSRs and Beyond

Modern Restaurant Management

Consistency across all communication channels, from signage and advertising to social media and packaging, reinforces the unique selling points of a specific menu item, creating a cohesive brand experience that resonates with customers at every touchpoint. Founder stories are a great way to shed light on the origin of popular menu items.

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How Walmart Got Its Hands on the Coolest Pantry Brands

EATER

According to a Walmart spokesperson, the company has an entire team dedicated to supporting these “emerging brands,” which allows it to tailor its marketing and merchandising approach for each individual product. Some get elaborate on-shelf displays, others get digital advertising support via social media or the Walmart app.

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Leveraging Relationships to Build a Better Bar Program

Goliath Consulting

Most brands have on-premise advertising budgets to alert the public of their brand or new products set for release. These range from the traditional promotional models handing out merchandise and samples to more personalized events. Already have set spirits and menus printed? Try an onsite promotion.

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How Martha Moments Creator Andrew Ritchie Built a Martha Stewart Community

EATER

I also wrote reviews of outcoming Martha Stewart Living issues with the hope that they would excite readers to keep subscriptions alive, knowing advertisers were pulling out left and right at that time. I’ve been with Anthropologie for over a decade, sitting in numerous creative roles including visual merchandiser.

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