7 Shifts

FEBRUARY 8, 2024

Payroll can be a huge chore in this industry due to its time-sucking nature, and other accounting needs like inventory and budget management aren't exactly easy (or exciting). You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Operations 353

Operations Management Management Mobile Ordering 353

7 Shifts

MAY 23, 2024

The restaurant business is one of the most competitive industries, and this shows in the fact that only 20% of restaurants succeed in the market. Proper restaurant budget planning can help eliminate overspending on expenses like ineffective marketing campaigns or expensive supplies like food packaging and tissue paper.

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

7 Shifts

JUNE 4, 2021

Inventory turnover ratio. Your CoGSs is an essential number to have when determining your menu prices, inventory and impacts your net profit margin. To calculate your COGs, you need the following numbers: Beginning Inventory, or the value of the inventory you start with. Ending inventory , or what you have leftover.

Point of Sale 417

Point of Sale Inventory Employee Relations Customer Service 417

7 Shifts

OCTOBER 31, 2022

Section 3: Market Analysis. Section 4: Marketing Plan. A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. Your market position and competitive advantage. Section 3: Conduct a market analysis. Table of Contents.

Point of Sale 398

Point of Sale Back of House Document Download 398

7 Shifts

JANUARY 31, 2024

Metrics and sheets you'll need to track include cost of goods sold, labor costs, new operating income, profit, and (see below) inventory costs. Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

JULY 20, 2022

Local search has had a big moment during the pandemic, and now as inflation surges and inventory challenges mark the latest hurdle, I think that moment is here to stay. Last mile similarly applies when looking at the advertising industry. Bring your national campaign to the local level utilizing the aforementioned marketing levers.

Advertising 186

Advertising Consumer Goods Transportation 2022 186

Squirrel Systems

MAY 3, 2024

This involves meticulous inventory management to prevent overordering and minimize waste. From modern POS systems that enhance order accuracy to inventory management software that helps track stock levels in real-time, technology can reduce errors and save time.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Lavu

NOVEMBER 17, 2023

Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Adapting to consumer preferences and market trends is key to their success. This approach helps increase sales of high-margin items, reduce waste and inventory costs, and ultimately improve profit margins.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

Apicbase

JANUARY 12, 2023

Email marketing is an invaluable strategy for boosting your restaurant. Whether you’re launching a new venture, realizing the untapped potential of promotional emails, or creating an email newsletter , email marketing will help your restaurant flourish. Why email marketing works for food service operations.

Email Marketing 52

Email Marketing Marketing Tip Distribution Social Media 52

Cheetah

AUGUST 17, 2021

US businesses invest almost 3 times as much in promotional products than they do in online marketing. Promo merchandise has a longer lasting impact (recall, recognition, awareness…) than online, print and television advertising. Managing the forecasting, inventory and storage of swag is not an easy task. Get More from Inkmule.

Merchandise 78

Merchandise Marketing Loyalty Program Cash Management 78

Modern Restaurant Management

OCTOBER 1, 2020

In order to facilitate effective contact tracing, restaurants need to create an inventory delineating the names and contact information (e.g., Restrict data use : Limit use of PII to exclusively contact tracing; additional or different use, such as marketing or advertising, requires disclosure and consent.

Marketing 102

Marketing Restaurant Law Audits Small Business 102

The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. Video Marketing Data In 2022, over 24 billion dollars was spent by restaurant owners to advertise their businesses. Is it Instagram? With that growth comes opportunity.

Social Media 105

Social Media Front of House Advertising 2022 105

Modern Restaurant Management

MAY 8, 2024

Prices for real estate, inventory, and labor are rising. QSRs need to approach automation investments with a nuanced understanding of their position in the market as well as their existing perception among consumers. What should restaurant operators take away from these results?

Front of House 186

Front of House Mobile Ordering Customer Service FOH 186

RGU

OCTOBER 10, 2019

It might seem like Greek at first, but programmatic marketing and its terminology aren’t all that complex. And this strategy can be one of the most efficient and profitable for your marketing budget. From basic definition to tips for success, this post has all the essential programmatic marketing information you need to know.

Marketing 49

Marketing Advertising Tip Distribution Mobile Ordering 49

Modern Restaurant Management

JUNE 15, 2021

Inventory stock changed significantly. These non-paper menus can be changed swiftly, allowing restaurants to remove items when inventory lags and promote items that have higher margin. But one of the biggest digital investments restaurants can make is in advertising. When the pandemic hit, many restaurants focused on expenses.

Technology 199

Technology Loyalty Program Front of House Online Ordering 199

Modern Restaurant Management

AUGUST 6, 2020

Optimize Inventory. This is also a time to experiment with ways to preserve ingredients through techniques like pickling, smoking or canning to extend the shelf life of the inventory, as well as testing out new trends in fermentation. Let’s say you operate a burger shop with beginning inventory valued at $5,000.

Front of House 209

Front of House Inventory Food Safety Social Media 209

7 Shifts

DECEMBER 18, 2019

But if your restaurant successfully markets to college students , and you capitalize on the demand for fast, fresh, and smart lunch options, you might recover some of those losses (and grow your fanbase in the process). Naturally, you’ll want to incorporate your chosen strategies into your restaurant marketing plan.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Touch Bistro

APRIL 28, 2021

As the COVID-19 pandemic slowly begins to recede, many restaurants are turning to gift card marketing as part of their 2021 recovery plan. In other words, gift card marketing is a valuable way to diversify your revenue stream, while increasing customer volume – two factors that are essential to business recovery in 2021.

Marketing 98

Marketing Email Marketing Social Media Guest Recovery 98

Sling

JUNE 19, 2023

You’ll experience firsthand what it takes to keep a bar going and gain valuable experience in basic business practices, like: Customer service Employee development Marketing Payroll Inventory Scheduling Becoming a better manager You can then transfer the lessons you learn working for someone else to your own unique venture.

Bar 78

Bar Employee Relations Equipment Advertising 78

Lavu

NOVEMBER 18, 2022

Related: Optimize Your Pizza Delivery Service Today Market Analysis Once you describe your restaurant, add a section to your pizza business plan that compares your concept to your competition. Share research about your industry, customers, and market. Marketing Assets: List the marketing assets you need to promote your business.

Loyalty Program 78

Loyalty Program Download Document Point of Sale 78

Squirrel Systems

MARCH 3, 2024

This involves meticulous inventory management to prevent overordering and minimize waste. From modern POS systems that enhance order accuracy to inventory management software that helps track stock levels in real-time, technology can reduce errors and save time.

Pricing 52

Pricing Loyalty Program Waste Social Media 52

Lavu

NOVEMBER 1, 2023

Advertising your delivery service on social media, through partnerships, and with targeted ads can help you get and keep more customers. Having a business strategy involves conducting market research, analyzing competitors, and identifying unique selling points.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. Additionally, a website allows you to reach a wider audience through social media sharing, linked press coverage, or online advertising. Use this email marketing list to communicate updates or special occasions in the future. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

AUGUST 7, 2023

Recently, video walls have become popular because they offer a great visual experience for entertainment, and they can help advertise drink and food specials at the bar or restaurant. Lighting systems have come a long way with new technology on the market. Many bars serve high-end alcohol and keep the bottles locked in secure rooms.

Technology 167

Technology Sports Entertainment Customer Experience 167

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Control Inventory for Your Virtual Kitchen.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. However, the biggest factor in controlling food costs is improving your inventory management. Marketing Costs. Your restaurant marketing is necessary to help bring customers through the door. Restaurant Food Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Restaurant365

JANUARY 13, 2022

During the pandemic the takeout market more than doubled. According to The New York Times, the nonalcoholic beverage market is going to be worth an estimated $1.6 If you are leery about diving into a specialized mocktail menu, Dry January is an ideal time to test your market. Sustainability will be top of mind.

2022 147

2022 Compost Recycling White Paper 147

Restaurant365

OCTOBER 14, 2020

Prime cost is made up of the cost of goods sold, or CoGS (the food and beverage inventory you purchase to make the menu items you sell) and your labor costs (the staff you need to run your business). Finally, these expenses may cover technology and software like restaurant management solutions, as well as any marketing or advertising costs.

Point of Sale 78

Point of Sale Email Marketing Cash Management Advertising 78

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. But once you have this great inventory of positive reviews, what are you doing with them? You can share these on your website, social media platforms, search ads, and email marketing.

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Restaurant Times

MARCH 15, 2021

Some of the proven ways to optimize overall financial costs and improve the profitability quotient of your restaurant are : Keep a constant check on the food and inventory costs. Optimize the operating expenditures such as marketing and advertising expenses, daily administrative costs, salaries, and other labor costs.

Point of Sale 52

Point of Sale Inventory Customer Service Advertising 52

Modern Restaurant Management

FEBRUARY 5, 2024

Highlights of The Big Game and National Pizza Day Ordering Predictions: 32 percent of diners say they plan to order from a local chain or independent pizzeria instead of a big chain—revealing the opportunity for small and mid-sized pizza restaurants to double down on marketing efforts for The Big Game and National Pizza Day.

2024 192

2024 Loyalty Program Food Order 2030 192

Modern Restaurant Management

APRIL 26, 2024

Data used right can be an open window to understanding customer behavior and preferences, enabling personalized service and smarter inventory management. Advertising your restaurant's allergy-friendly options by targeting the right people on social media is usually an approach worth exploring.

Dietary Restrictions 98

Dietary Restrictions Allergens Point of Sale Customer Experience 98

Aaron Allen & Associates

SEPTEMBER 29, 2022

In mature markets like the U.S., But in emerging markets such as Latin America , the Middle East, or Asia Pacific, chains represent less than 20% of the market. Through time, international chains have expanded to new markets via franchising. This is especially relevant in international markets. Get in Touch.

Franchise 98

Franchise Franchising Fast Casual Advertising 98

Sling

JULY 1, 2023

Who is your target market? A massive menu may not be the best idea, as it might lead to unused or spoiled inventory. Price every item so that it makes a profit while remaining competitive in your market. With so many different options, what’s your restaurant concept? What atmosphere do you want to create?

Fine Dining 78

Fine Dining Cash Management Restaurant Law Consumer Goods 78

Modern Restaurant Management

MAY 21, 2020

With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Have a Marketing Plan for Reopening. Given the unpredictable nature of circumstances today, you need to promote and market the event. Pick the Right Marketing Channels.

Social Media 207

Social Media Food Safety Cash Management Kitchen Safety 207