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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Aside from improving restaurant customer experience , market research also helps you make informed decisions about location, pricing, and marketing strategies. Clear goals help you focus your efforts and gather the right information. With firsthand information, you can make better decisions about your overall restaurant strategy.

Marketing 370
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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Dinner, With a Side of Climate Preaching

EATER

However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat. We get specific,” he says of the need to keep the diner informed of intentional menu substitutions and choices. “We We call it out. You know where it’s from.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Justin Sullivan/Getty Images Signage in a McDonalds restaurant advertises deals and loyalty rewards through the chains ordering app. They can monitor your messages, your app activity, your location, your financial and personal information. He wants the path of least resistance; the human interaction isnt as important.

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How To Use Restaurant Customer Data To Improve Your Business And Grow Sales

ChowNow

Customer data can help you improve operations and make more informed decisions about staffing and inventory. Email & SMS Lists : Captures guest information for direct marketing and can be used to send promotions, updates, or personalized offers. It improves operational efficiency. Optimize your menu based on sales trends.

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Holiday Diners Seek Out Unique Experiences

Modern Restaurant Management

In today's digital age, effective marketing for restaurants goes beyond traditional advertising. Restaurants can track guest preferences, booking patterns, and other metrics to inform their marketing decisions. The focus should be on creating memorable dining experiences that align with the festive spirit.

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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements. This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus.